CFL Signs Sirius - Will broadcast 25 games per year
SIRIUS Canada and CFL Announce Exclusive Multi-Year North American Broadcast and Marketing Agreement
SIRIUS to broadcast 25 CFL games annually across the continent
SIRIUS Canada Inc. and the Canadian Football League (CFL) today announced a national multi-year broadcast and marketing agreement which will see SIRIUS Canada become the Official Satellite Radio Partner of the CFL. Under the three-year agreement, SIRIUS Canada becomes the exclusive North American satellite radio broadcaster for CFL games and content, including the 94th annual Grey Cup to be held in Winnipeg on November 19, 2006. In addition, SIRIUS receives exclusive rights to use the CFL logo and collective CFL team trademarks in marketing and promotional activities across Canada.