SIRIUS Tunes in to the Blogsphere
Blogs have taken the Internet by storm and have recently crossed boundaries as video blogs and audio podcasts gain strength as an alternative form of media.SIRIUS Satellite Radio announced today that it will launch a daily music show hosted by some of America’s top music bloggers.The innovative new program, Blog Radio, will debut May on Monday, May 29 on Left of Center channel 26, the commercial-free SIRIUS music channel that plays the best in college, indie and alternative rock music.
Each weeknight at 10 pm ET, Blog Radio will be hosted by a blogger who will showcase his or her favorite music and provide views and insights into the indie rock music scene. Some of the influential music blogs which will contribute to Blog Radio include Gorilla Vs Bear (gorillavsbear.net), Brooklyn Vegan (brooklynvegan.com) and Product Shop NYC (productshopnyc.com).
My Space has had great success by tapping into the independent music scene as a way to attract a loyal following of members. This is a great niche audience to go after.
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