Howard is Online…But there’s still no “1-Click”
Ryan over at Orbitcast.com gives us a heads up about a new article discussing the potential of Howard Online.
Mark Ramsey at hear2.0 claims that a barrier to entry for Stern fans who haven’t migrated over, the radio, has been removed.
SIRIUS finally reduced the “pain” of listening to Stern, where that pain included going to a store and getting a radio and installing a radio and positioning an antennae, etc. Now, suddenly, it’s as easy as buying a book on Amazon.
It would be nice if it were as easy as shopping at Amazon.
Ramsey fails to realize that SIRIUS does not offer an online-only subscription. You still have to march down to the store, buy a radio, install it, activate it, and then set up your online streaming account.
There is no way to get Howard Stern or SIRIUS Music via the Internet without the radio. While XM Satellite does offer an online-only sub, for SIRIUS there is still no 1-Click way to instant gratification.
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