2 Days doesn’t make sense
SIRIUS has hyped their 2-day “World Event” far and wide. While it has received good coverage on the internet news scene, what will the real impact be?
SIRIUS is not new to the Internet Radio scene, but they certainly have a long way to come in terms of interface, ease of use and the added value. Users have higher expectations than when they are in the car.
Will 2 days be long enough for listeners to get hooked?
I have reservations as to why this isn’t the best approach.
- Rhapsody offers a 14 day trial, in which you have access to their full 2,000,000 song catalog on demand.
- Sonos just launched the version 2.0 software, which features Rhapsody for your whole home audio system, all accessible via the iPod-like controller, free for 30 days
- Napster offers a 7 day free trial
- Yahoo! Music offers a 7 days trial
- Many streaming services offer a much more mature interface, for less money than SIRIUS Internet Radio.
The SIRIUS service is something that gets sticky over time. It also works great in the car, the one place the other internet radio providers can’t go. Yet it still takes a few days to figure out the lineup, to understand the formats and to discover new favorites.
The free “2 Day Global Event” sounds like a gimmick. If SIRIUS believed in their Internet Radio product that much, they would offer a month free and give the potential subscribers a real reason to fall in love with the service. SIRIUS is the new kid on the block in the internet radio niche, and they are using old world logic as an incentive.
This isn’t HBO, it’s internet radio. Two days is too few.
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