Why Sirius Internet Radio Is Significant
Source: The Marley Group
Already leading the satellite radio industry in net subscriber additions for the past four quarters, Sirius Internet Radio should help bolster additions in the all important retail sales category, which has been dominated by Sirius since the signing of Howard Stern. It is reasonably optimistic to believe that this service could yield between 200,000 and 500,000 subscriber additions by the end of 2007. With a monthly fee of $12.95, that would translate to an additional $31,000,000 to $77,000,000 in annual subscription revenue.
200,000 subs from now until the end of 2007 seems realistic. Particularly if SIRIUS continues to add value, such as ways to stream to other devices in your home, and niche channels not available over the satellite network.
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