The SIRIUS iPod
“It’s time for Howard Stern to podcast” says Mark Ramsey of the Hear 2.0 blog.
While Ramsey agrees that this week’s “free trial” event was a good first step, a weekly podcast would spur subscriber growth over the long haul.
This would be an easy way to create a SIRIUS iPod without Apple’s consent. By the end of the year, more than 67 million iPods will have been sold since its launch five years ago. That’s a huge niche to exploit.
A free daily Stern podcast is a good idea because it would remind people of what they are not hearing. In Stern’s case, Ramsey suggests that absence does not make the heart grow fonder. “Unless you know what you’re missing, right now, you don’t know,” he said. It would draw new subscribers to Sirius.
Ramsey said it’s inevitable satellite radio companies are looking to the Net for growth. “Who is better positioned to bring a national assortment of brands that are recognized in a way that’s easy,” he explained. “They’re both going to go in that direction. It’s going to be less about the bird and more about the Net.”
You can read excerpts and listen to his full interview with MarketWatch here.
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