Wendy’s gets SIRIUS
Wendy’s International signed an agreement with Clearwater-based AMTC to provide a select number of SiriusBusiness channels into the restaurants. The move will allow the restaurants from all over the country to choose from 67 channels of 24-hour, commercial free music from SIRIUS Satellite Radio using sound equipment provided by AMTC.
Dave MacLeod, senior vice president of franchise and customer technology services with Wendy’s, said adding Sirius is part of the chain’s cost-cutting measures designed to enhance profitability of the restaurant. “Remarkably, after evaluating our options and cost of the music programming on Sirius, we’re convinced that this cost-reduction measure will help to both meet our business objectives and actually enhance our guest experience,” said MacLeod in a release.
Source: Bizjournals.com
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