Sirius Signed Up 2 Out Of Every 3 Net Subscribers In Fourth Quarter
It appears XM released their 4th quarter subscriber numbers today, and it is not very pretty. The plus side is that XM has achieved positive cash flow. The down and dirty is that they only added 440,000 net new subscribers in Q4, and for a grand total of 7.625 million subscribers, missing guidance by 75k subs, which misses by 8k more than last year’s guidance miss. This puts Sirius only 1.6 million subscribers behind XM, which is pretty amazing considering that they peaked at about 3 million behind XM in October, 2005. Sirius nabbed 67.19% of new net subscribers, which is a new record for them. In terms of total subscribers now, Sirius has 44% of the market, with 6.02 million compared to XM’s 7.625 million.