Are You A SPERM?
John McMullen, former OutQ host and program director who left SIRIUS late last year, wrote a long, yet straightforward, post in the Backstage forums Saturday night about some of the things that happen behind the scenes at SIRIUS Headquarters. From homophobia to backstabbing and everything else in between, it leaves a fairly sour taste in our mouths.
One of the most interesting comments John mentioned was about what management thinks about listeners. His comments are in relation to the outcry there was when OutQ decided to fill the entire weekend with music(emphasis mine):
“I only mention this because I think people need an accurate understanding that the full weekend agenda of music was a creation against my extraordinary protests by Gorab and Coleman who insisted (contrary to thousands of listener e-mails I received) that people wanted to hear no talk on the weekends. But, this was to become standard operating practice at Sirius. Management on Talk and Music sides of the business regarded listeners as worthless SPERM (Self Proclaimed Experts of Radio & Music).”
It seems that to SIRIUS, at least the top brass, listeners don’t know what they want to hear. While, yes, it is true that they could never put in all of the suggestions they get due to the sheer number, to simply write all the suggestions off, even when they come in by the thousands as evidenced above, is simply being out of touch with your listener. To most veteran listeners, the concept of SIRIUS not turning much of an ear to the customer is nothing new, but the fact that there is a term for it is disgraceful and appalling. I hope that this destructive culture changes soon, and for the better.
On the flip side, maybe we are taking it the wrong way. Maybe the head honchos are all big Monty Python fans.




(just kidding, kinda) by NFL-Fan
That's how the business world works, all of them or more concerned about their shareholders than their customers.
I would agree with Sirius that many people have no idea what they're talking about, but it's a shame they have to lable suggestions like that. by SISO
Perhaps im reading too much into this, but, with the discussion of "where is OUTQ going" as far as the lineup, this doesent bode well. by bandwagon03
http://digg.com/offbeat_news/SIRIUS_..._its_listeners by BenDee
It's understandable. We've been disrespected. We've been put in our place, at the bottom of the satrad food chain. Our loyalty has been dismissed and our ideas stepped on and squished like a snail on the sidewalk.
So what now? Do we cancel our subs and sell our tuners? Do we write nasty letters to Mel by the thousands? Do we hang around electronics stores and advise people to buy XM?
Face it. We're stuck. They got us where they want us and they have no real incentive to change their policies or attitudes. by Capn Ramius
It's understandable. We've been disrespected. We've been put in our place, at the bottom of the satrad food chain. Our loyalty has been dismissed and our ideas stepped on and squished like a snail on the sidewalk.
So what now? Do we cancel our subs and sell our tuners? Do we write nasty letters to Mel by the thousands? Do we hang around electronics stores and advise people to buy XM?
Face it. We're stuck. They got us where they want us and they have no real incentive to change their policies or attitudes.
Did that Digg (I Digged it) do that? Is it publicity? (I'm just curious.)
Do you see this becoming a big movement? by Capn Ramius
Did that Digg (I Digged it) do that? Is it publicity? (I'm just curious.)
Do you see this becoming a big movement?
However, this isn't gonna become a largely publicized thing outside of Sirius/XM blogs or fansites. Just my opinion. by SISO
I don't know much about the blogosphere. by Capn Ramius
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That's my "pretending to be shocked" impression.
http://digg.com/offbeat_news/SIRIUS_..._its_listeners
Four years and not even one lesbian hosted show, forget about trans or bi? No, I think it's pretty clear that the suits at Sirius are focused on directing as much of the content on OutQ as they can at what they see as the most financially lucrative demographic of the GLBT community, white gay men 18-45.
I don't really believe this will ever change, though I hope like hell they prove me wrong. by Radiogrrl
Everyone was so excited, and psyched about all the good vibes from the Sirius Execs, Program Directors, etc. Its just VERY disheartning to see that McMullen took heat for that, and that a lot of the "good vibes" may not have been as genuine as first thought. That is the one big advantage XM has always had, they hire people that are passionate about music, not to say that XM doesnt have high level business execs either, i think the difference is in philosophy and ideals. by bandwagon03
But I've gotta admit, based on what I've read on this board, that listeners have some mighty stupid ideas* for what should be on satellite radio. Despite the improvement over traditional radio, it's just not possible for everyone to have a channel that plays only their favorite music.
* I remember seeing one listener who thought it'd be cool for each subscriber to have a channel that would broadcast whatever music that listener had uploaded to the Sirius website and that broadcast would be encoded so that only that same listener could hear the music being played. Hello! Ever hear of an iPod? If I had to read "suggestions" like that day after day, I'd think up a pretty derogatory nickname. by Vogelfrei
These guys at Sirius have a business to run. Just because you think something is a good idea, does not mean it will resonate with the millions of other people who listen to Sirius every day. It's like people who tell you in a focus group that they want to hear "deep cuts" of classic rock on the radio, yet when it is programmed, the station does horribly. In reality, people want to hear the same 300 to 500 songs they know.
Perhaps there is some insensitivity at Sirius...I don't really know. But I am sure they get hundreds of emails each day, and to respond to all of them personally is more or less impossible. And many of those emails are probably off the wall. by limegrass69
-Romaine
Co-Host of Derek and Romaine on Sirius OutQ 106 by Romaine
-Romaine
Co-Host of Derek and Romaine on Sirius OutQ 106
"Romaine Patterson is doing exactly as she should. Kissing upper management's ass. Were it not for Jeremy Coleman, she and Derek would have been canned two years ago when every other executive who had any say in the matter suggested their termination after they went on an un-provoked verbal attack of the company's then-largest advertiser, Subaru, simply because she and Derek were disappointed with a performance review by PD Dave Gorab. The senior advertising exec at Subaru happened to be tuned in, and were it not for McMullen's relationship with Subaru, SIRIUS would have lost all of their advertising from Subaru for OutQ, Sirius NFL, and Traffic & Weather, as well as a OEM deal that McMullen helped bring about to put Sirius in Subaru vehicles starting in '06. In any other radio station or network, heads would have rolled. McMullen was only one of five people who recommended termination for these highly unprofessional antics, but Coleman was the sole advocate and put his neck on the line for them. Of course, since it's a company policy for employees to not post on a public message board without the authorization of the PR department, her posting her either shows a continued disregard for company policy (isn't that why McMullen was fired, for supposedly violating the company's policy?) or Sirius' official stance publicly on the matter is now being articulated by OutQ's most inarticulate voice." by Radiogrrl
The media are only as liberal as the corporations that own them. by Casual Fan
"Romaine Patterson is doing exactly as she should. Kissing upper management's ass. Were it not for Jeremy Coleman, she and Derek would have been canned two years ago when every other executive who had any say in the matter suggested their termination after they went on an un-provoked verbal attack of the company's then-largest advertiser, Subaru, simply because she and Derek were disappointed with a performance review by PD Dave Gorab. The senior advertising exec at Subaru happened to be tuned in, and were it not for McMullen's relationship with Subaru, SIRIUS would have lost all of their advertising from Subaru for OutQ, Sirius NFL, and Traffic & Weather, as well as a OEM deal that McMullen helped bring about to put Sirius in Subaru vehicles starting in '06. In any other radio station or network, heads would have rolled. McMullen was only one of five people who recommended termination for these highly unprofessional antics, but Coleman was the sole advocate and put his neck on the line for them. Of course, since it's a company policy for employees to not post on a public message board without the authorization of the PR department, her posting her either shows a continued disregard for company policy (isn't that why McMullen was fired, for supposedly violating the company's policy?) or Sirius' official stance publicly on the matter is now being articulated by OutQ's most inarticulate voice."
Have I nearly been fired from Sirius? Yep, bet your ass I have. About three times but hey who's counting. Hell, ask most radio jocks and they will tell you the same.
At the end of the day I love my job. I have never had anything but respect for upper management...even when in trouble. I support the team that supports me. I have had management that I hated and had no problem saying as much. But that is not the case here. Upper management has never done anything but expect the best from our programming and I only hope that I can continue to help them achieve that goal. You want to call appreciating my team as kissing ass go ahead. I prefer to think of it as respecting the team that more then deserves it. by Romaine
John, although you've left Sirius, please don't feel like we are no longer interested in hearing about your activities; Romaine, please feel free to comment on OutQ changes (or any other topic that interests you here). Sirius Backstage is about the fans, and I know you both have many of those here!
Romaine, I'd also like to congratulate you on your upcoming blessed event. by RoadRunner
The SPERM comment kind of bothered me, but I don't claim to be an expert on radio or music. People say silly stuff all the time, funny or true or not. Let's let management run this company and program these channels however they see fit.
If for whatever reason we decide the 12.95 is not worth it, then bail. Short of that, these comments from a fired employee shouldn't paint Sirius as a bad company. by geosync
Note to Sirius: this is one person who will not likely be subscribing to your service, at least in part due to the nature of this "publicity". by ecovert
Note to Sirius: this is one person who will not likely be subscribing to your service, at least in part due to the nature of this "publicity".
I'll admit that I'm not in OutQ's demographic, but I just might have to give Derek and Romaine's show a listen if it's as funny as folks say it is.
Anyway, peace.
Jake by JakeStone
my experiences have been positive with sirius when submitting suggestions to sirius as far as content. i suggested way before they started carrying college sports that they sign up alabama for sirius. also recommended that they needed to have an alternative channel that plays alternative music like pearl jam, alice n chains, soundgarden and other cool alternative bands and rumor has it that is about to happen
so, do i think that sirius upper management listens to one opinion. the answer is no. but when many people request the same thing then content could change by 4BAMA
He's always trying to trash Romaine Patterson... every chance he gets he tries to make a negative remark about her... about capitalizing on Matthew Shepard's death... I don't see her doing that at all. Romaine is an asset to OutQ, it was her and Derek that got me hooked on the station. Her and other Sirius hosts make a point to interact with listeners on and off the air. John never logged onto a listener message board/myspace group until after his show was dropped...
I Think his "only regret" is having the worst show on the station (it's a tie with OutQ In the Morning). I think he regrets that he hired people with more talent, who stole the spotlight from him.
I used to respect John McMullen... now I think he's just a sore loser. by durancureboy
Maybe the issue here is how Sirius treats their middle-management team and not their talk show hosts.
I'm with John on this one. by satbrat
Actually...all I'd like to see is Sirius play songs that were hits even for just a month or two. That's all I ask. I like most of the top songs that they play...I just feel that it's a little repetitive since I listen to it for 10-12 hours a day at work and at home. I know I'm on the high end of listening hours, but that shouldn't matter. Even hearing a random good song on a 20 minute drive can make the trip that much better. by Mercer Boy