Steve Job’s Thoughts on DRM And How It Can Benefit Sirius Subscribers
Earlier today, Steve Jobs wrote a long open-letter on apple.com that he titled “Thoughts on Music”. The letter details his thoughts on encrypting music with DRM and why Apple does not want to license out its FairPlay DRM.
One point that he addresses at the end is that it would not only be very beneficial for the record companies to get rid of DRM, but that “Apple would embrace it in a heartbeat”. It would mean that all downloads would be unprotected, could be played on virtually any MP3 player and bought from any music store. As Steve Jobs notes: “2 billion DRM-protected songs were sold worldwide by online stores, while over 20 billion songs were sold completely DRM-free and unprotected on CDs by the music companies themselves”. Doing this would only make online music the same type that you get on a CD: unprotected.
This could easily benefit Sirius, as well as XM. With this happening suddenly people can buy music in iTunes, then load it onto their Stiletto or S50. Suddenly those who don’t want a portable satellite radio player because they want something that can play iTunes will have a choice. It will also make the satellite radio companies and their hardware partners step up even more, as they will want to market their devices to more than just the people who are actively interested in satellite radio. Instead of having an MP3 player be a side benefit to the satellite radio, they can make satellite radio a side benefit to unlocked MP3 players.
Comments:
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Heard an interesting take on this from one of the pod shows I listen to(no sure which one) basiclly the idea is that in the future music, pod shows etc will be availible on inexpensive ipods. They would take the place of cd's so you would purchase an ipod of say the Rolling Stones "Tattoo You" and add it to your collection instead of a cd, or cassette tape. Its an interesting idea and one Steve Jobs would be at the forefront of...
by siriusurfer
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