SIRIUS Canada has 300,000 Subscribers and 78% of Canadian Market

TORONTO, Feb. 13 - SIRIUS Canada Inc., Canada’s fastest growing
satellite radio provider with 110 full-time channels, announced today that it
has surpassed 300,000 paying subscribers nationwide, with more than 100,000 of
those subscribers joining since November 22, 2006.

During the 2006 holiday season, more than 3,500 retail locations
throughout Canada were fully stocked with SIRIUS’ latest plug-and-play and
portable radios including the Sportster 4 and cutting-edge Stiletto 100.
According to independent retail tracking research provided by the NPD Group,
SIRIUS was the preferred choice for satellite radio this holiday season with
nearly 8 out of 10 satellite radio shoppers choosing SIRIUS in December. Since
January 2006, SIRIUS has led the satellite radio industry in Canada with 75
per cent market share, within NPD’s measured channels.(*)

“Surpassing 300,000 paying subscribers in such a short time confirms the
demand for and strength of SIRIUS’ programming, signal coverage, and
innovative products,” said Mark Redmond, President and CEO, SIRIUS Canada Inc.
“SIRIUS’ depth and breadth of programming resonates with Canadians and we are
proud to be the country’s undisputed satellite radio leader. This is a
tremendous accomplishment for SIRIUS Canada and as we continue to build our
business and extend our offerings, we look forward to sharing in future
success with our customers and our retail and automotive partners.”

In addition to success at retail, SIRIUS continues to partner with
leading automotive brands across Canada. More than 150 vehicle models are
expected to be available in 2007 with SIRIUS Satellite Radio receivers either
factory or dealer-installed in Audi, Aston Martin, BMW, Chrysler, Dodge, Ford,
Jaguar, Jeep, Land Rover, Lincoln, Subaru, Volkswagen and Volvo vehicles.

SIRIUS maintains its leadership in the Canadian satellite radio market
with an extensive, full-time 110-channel lineup offering the very best in
news, talk, sports and commercial-free music programming. With exclusive and
unique entertainment programming ranging from Blue Collar Comedy and NASCAR
Radio to the recently added Siriusly Sinatra and Metropolitan Opera Radio
channels, SIRIUS offers an unrivaled entertainment experience.

In addition, through exclusive sports partnerships with North America’s
major professional sports leagues including CFL, NFL, NLL, NBA and NASCAR,
SIRIUS also offers fans the most in-depth sports coverage anytime, anywhere.
[Via Newswire Canada]



Comments:

  1. They make mention of all of the sports covered, but really only one matters in Canada and that is hockey. If they truly are losing hockey for next season, there will be a massive switch in market share to xm on that basis alone.

    I don't quite get Sirius's strategy, they attract customers through their offering, then drop that offering to go after things completely different, not realizing that is why people came aboard. I am really losing faith in the management with decisions like single artist stations, all of the smut/religious/political stations which are all the same, and then things like Nascar which don't lend themselves to radio very well, while dropping solid news and non-political talk that does not involve a celebrity selling themselves. What ever happened to just good old talk radio with a news bent? How about a real global music station? How about international stations in English other than the BBC and CBC? How about more music stations like spectrum or outlaw country? How about a rock hits station, that is just current rock hits ( like new country) that does not involve Hiphop or rap?
    They do some things well but totally screw so much other up.
  2. It's really Howard Stern driving Canada's subs. A long time ago Howard was on the radio in Toronto and said something about the French and was banned from Canadian airwaves. Notice Canadian press releases never mention Stern? The best way to make someone want something is to forbid it. Hockey is covered in Canada on free radio anyway.
  3. Quote:
    Originally Posted by waltdisley View Post
    They make mention of all of the sports covered, but really only one matters in Canada and that is hockey. If they truly are losing hockey for next season, there will be a massive switch in market share to xm on that basis alone.

    I don't quite get Sirius's strategy, they attract customers through their offering, then drop that offering to go after things completely different, not realizing that is why people came aboard. I am really losing faith in the management with decisions like single artist stations, all of the smut/religious/political stations which are all the same, and then things like Nascar which don't lend themselves to radio very well, while dropping solid news and non-political talk that does not involve a celebrity selling themselves. What ever happened to just good old talk radio with a news bent? How about a real global music station? How about international stations in English other than the BBC and CBC? How about more music stations like spectrum or outlaw country? How about a rock hits station, that is just current rock hits ( like new country) that does not involve Hiphop or rap?
    They do some things well but totally screw so much other up.
    I'm right with ya, brother! The promise was true diversity, not the same schlock covered from more angles. I guess this appealing to the lowest common denominator was inevitable. But somehow I thought that with 150+ channels the chances were better for some intelligent content. I guess putting the old schlockmeister in charge put the lie to that. One question, though, why is my stock still dropping through the floor if this is the solution?
  4. I agree completely with Waltdisley:

    I don't quite get Sirius's strategy, they attract customers through their offering, then drop that offering to go after things completely different, not realizing that is why people came aboard.

    I just got a Sirius (Canada) radio in December and they have already taken off, or are planning to take off more stations that I signed up for in the first place. I realize that they are restricted by the CRTC, but this is getting kind of frustrating.
  5. well I for one got it for Howard. Also because of the nascar channel plus the 10 in car channels that are coming come raceday. I have started listening to buzzsaw, hard attack and hair nation too. I agree that theres alot of useless channels in their lineup but I'm pretty happy with what I listen too. I certainly dont want extra channels added if its going to lower sound quality (which could be better) unless the extra channels are going to displace some of the useless channels. Replace the outQ, religion, and martha for more NHL covering would be a good start at least here in Canada.
  6. I also think that as you get further north there is a real difference in reception between Sirius and XM, which probably will go away as XM gets their other sats in orbit.
  7. I live in northern new brunswick and 90% of the time I get 3 bars and 10% of the time its 2 bars. I've yet to see 1 bar reception except going under an overpass. Not sure what XM gets for recpetion though I know 2 guys with XM and I havent heard them complaining either
  8. bcheung: XM's problem isn't their sats, but where they are. They're simply too low on the horizon to deliver usable coverage over various parts of Canada. In Newfoundland, a 2-story building on the south side of a 2-lane road is sufficient to block the satellite for the entire road.

    The new XM sats are going in the same locations as the current ones (unless they decide to go Molniya like Sirius does). Canadian reception is not going to be improved.
  9. I would imagine Howard is the biggest factor in these sales (funny how he's not mentioned in the press release). God knows I got Sirius just for that - although I love the service now that I use it.
  10. The difference between Sirius and XM in Canada is first and fore most Howard. Thats why I got my first 2 Sirius radios. The third one I got was for my parents which would have been XM, but I changed my mind due to Sirius having better reception in Canada.
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