SIRIUS Canada has 300,000 Subscribers and 78% of Canadian Market
TORONTO, Feb. 13 - SIRIUS Canada Inc., Canada’s fastest growing
satellite radio provider with 110 full-time channels, announced today that it
has surpassed 300,000 paying subscribers nationwide, with more than 100,000 of
those subscribers joining since November 22, 2006.
During the 2006 holiday season, more than 3,500 retail locations
throughout Canada were fully stocked with SIRIUS’ latest plug-and-play and
portable radios including the Sportster 4 and cutting-edge Stiletto 100.
According to independent retail tracking research provided by the NPD Group,
SIRIUS was the preferred choice for satellite radio this holiday season with
nearly 8 out of 10 satellite radio shoppers choosing SIRIUS in December. Since
January 2006, SIRIUS has led the satellite radio industry in Canada with 75
per cent market share, within NPD’s measured channels.(*)
“Surpassing 300,000 paying subscribers in such a short time confirms the
demand for and strength of SIRIUS’ programming, signal coverage, and
innovative products,” said Mark Redmond, President and CEO, SIRIUS Canada Inc.
“SIRIUS’ depth and breadth of programming resonates with Canadians and we are
proud to be the country’s undisputed satellite radio leader. This is a
tremendous accomplishment for SIRIUS Canada and as we continue to build our
business and extend our offerings, we look forward to sharing in future
success with our customers and our retail and automotive partners.”
In addition to success at retail, SIRIUS continues to partner with
leading automotive brands across Canada. More than 150 vehicle models are
expected to be available in 2007 with SIRIUS Satellite Radio receivers either
factory or dealer-installed in Audi, Aston Martin, BMW, Chrysler, Dodge, Ford,
Jaguar, Jeep, Land Rover, Lincoln, Subaru, Volkswagen and Volvo vehicles.
SIRIUS maintains its leadership in the Canadian satellite radio market
with an extensive, full-time 110-channel lineup offering the very best in
news, talk, sports and commercial-free music programming. With exclusive and
unique entertainment programming ranging from Blue Collar Comedy and NASCAR
Radio to the recently added Siriusly Sinatra and Metropolitan Opera Radio
channels, SIRIUS offers an unrivaled entertainment experience.
In addition, through exclusive sports partnerships with North America’s
major professional sports leagues including CFL, NFL, NLL, NBA and NASCAR,
SIRIUS also offers fans the most in-depth sports coverage anytime, anywhere.
[Via Newswire Canada]