“SIRIUS Guarantee” and XM’s “Customer Promise” campaigns start today
Sirius has started a campaign today as a guarantee to customers that current radios will not be obsolete post-merger. The “SIRIUS Guarantee” campaign is “a national print and retail advertising” that should be seen across the country. The wording of the guarantee is worded clearly, “no SIRIUS radios will become obsolete as a result of a merger with XM.” Customers concerns about increased subscription rates were also addressed by stating that your current subscription rates will be honored after the merger.
Following a merger, SIRIUS will be able to offer the best of both services in a mix of programming that can be accessed by existing radios, including such critically acclaimed SIRIUS programming as:
* 100% commercial-free music
* The best sports line-up including the NFL, NASCAR, NBA and college
sports* Top personalities, such as Howard Stern, with two dedicated full-time
channels, Martha Stewart Living Radio, CosmoRadio, Playboy Radio, and
Blue Collar Comedy channel, among many others
This campaign is similiar to XM’s Customer Promise that was announced this morning. XM’s campaign including a signed open-letter in today’s USA Today. Here are a few key lines from the XM open-letter.
As long as you are an XM subscriber, your XM radio will continue to eceive XM’s great programming. Following the merger, XM expects that theexistingradios will be able to receive a mix of programming from both ervices.
XM’s programming, including Major League aseball, Oprah & Friends, Bob Dylan, Opie & Anthony and commercial-free usicchannelswill not be interrupted by the merger. In the future, we will be able to offer the best of both companies’ programming.




People have doubts when the credibility of both managements are gone.... somewhere between " CFBE @ 4.5" and Backseat "Video in 2003".
This release creates more doubt than existed. by PGET
Sirius: "We guarantee that existing radios will not become obsolete in a post-merger world, and you'll be able to pick up a mix of programming from both services." Quoted from Sirius Merger FAQ's
Vs
XM: "As long as you are an XM subscriber, your XM radio will continue to receive XM's great programming. And following the merger, we expect that these existing radios will be able to receive a mix of programming from both services to bring you even more choices." Quoted from XM Promise
My emphasis on both quotes
As a Technical Writer, these two comments speak volumes. First, it shows which company is the surviving company, Sirius because they come right out and Guarantee that their radios will work post-merger. While XM only says, that they "expect" their radios to continue to work. Could also mean that the Sirius technology will be the ultimate victor (at least for the radio portion)? by srm59
If you want the Sirius+XM complete package, you will certainly be buying a new hardware device to get that. You are not going to get all of sirius+all of xm with your current hardware, so if you are big on getting the full effect, you will be buying new hardware.
And all of this depends on the merger actually happening. So, maybe they should have waited to start this "campaign" after the merger went down. These companies are a bit too "Forward-looking"... by MCWHAMMER
If i want to continue to pay 12.99 I continue to get all the channels I get now. If I want any of XM's exclusive stations on my sirius receiver, then those are the 'al la carte' channels they've been speaking of and vise versa for XM sub's. And who's to say it won't work exactly like that?
Until video content is introduced and available, there shouldn't be a reason for new receivers. There is no reason XM couldn't broadcast their exclusive content channels like MLB through Sirius' satelittes and vise versa. I'm not speaking of the music channels, just the talk shows, sports, news etc.
When i read these press releases and such, that's how I'm taking it as how things will be. Al la carte channels are just those exclusive channels. Everything else stays the same. by xPhantomx
"We continually monitor our infrastructure and regularly evaluate improvements in technology. For example, a technology known as hierarchical modulation will allow us to offer additional audio channels, as well as advanced services such as data and video, without noticeably affecting our broadcasts. We expect to begin offering services using this technology in 2007. This increase in network capacity will be available through select new SIRIUS radios and will not be available to SIRIUS radios sold prior to the implementation of this technology."
Those quoted from the SEC filing. by jfranklin
Oh I almost forgot, and a Stiletto... by jfranklin
I guess time will tell ... by Tlott
I guess time will tell ...
What happens now that these two companies decide to merge? The whole reason the FCC split the satellite radio bands in half is so there could be 2 companies for competition (and a few other financial and technological reasons).
Does the FCC take away one providers frequency range now?
I believe (don't hold me to this) Sirius can have up to 200 channels and XM can have up to 200 channels. Sirius has their weather and marine and is now starting their video service, are these services in that same frequency range?
Logically the FCC would take away one company's frequency range because these 2 are now 1. by jfranklin
But like all words in writing or oral they are only as good as the one who speaks/writes them... by fozzyd
This speaks volumes a well. All it says is that your CURRENT subscription (month, year or your soon-to-be obosolete radio's lifetime) is guaranteed to stay the same, not future subscription renewal. by flowerfeeder
<blockquote>As long as you are an XM subscriber, your XM radio will continue to eceive XM's great programming. Following the merger, XM expects that theexistingradios will be able to receive a mix of programming from both ervices.
XM's programming, including Major League aseball, Oprah & Friends, Bob Dylan, Opie & Anthony and commercial-free usicchannelswill not be interrupted by the merger. In the future, we will be able to offer the best of both companies' programming.</blockquote>
Who wants usic channels that feature Major League aseball? A sign of things to come for XM? I think so. by packie juppet
If you want the Sirius+XM complete package, you will certainly be buying a new hardware device to get that. You are not going to get all of sirius+all of xm with your current hardware, so if you are big on getting the full effect, you will be buying new hardware.
And all of this depends on the merger actually happening. So, maybe they should have waited to start this "campaign" after the merger went down. These companies are a bit too "Forward-looking"...
You are right, you have outed me... I am not a psychic. And neither are the two companies we continue to talk about. So to forward-look is to guesstimate, and to guesstimate is to assume, and to assume is to make an as* out of u and me.
Top that
I would much rather keep the XM for my in house listening since it gets much better reception in doors then does Sirius and would hope that on my account it could be one Sirius with the second sub being a XM and staying at the 12.95 and 6.99 dollar amounts. Sirius being my 12.95 and XM being my 6.99
I guess it will all depend on how they decide to handle the content, but I have a feeling we won't be able to mix our radios and subs between the two companies on one account. by Fergz99
That having been said, I read the same thing into that word that most others have. It meas that XM radios seem to be being replaced. by roger2001
Screw XM's "content", I want their bandwidth to offer current Sirius channels at much better Sound Quality...and maybe add 10 new channels, tops.
What exactly does XM have non-music wise that Sirius doesn't? Baseball? Ofrah?
If you added XM programming to Sirius programming wouldn't there be about 85% redundancy?
100% more bandwith, with 15% more channels? That equals better SQ! by cornflakeguy
Screw XM's "content", I want their bandwidth to offer current Sirius channels at much better Sound Quality...and maybe add 10 new channels, tops.
What exactly does XM have non-music wise that Sirius doesn't? Baseball? Ofrah?
If you added XM programming to Sirius programming wouldn't there be about 85% redundancy?
100% more bandwith, with 15% more channels? That equals better SQ!
Since mine won't receive all Sirius's Channels NOW Just why should I think that they will receive the new XM ones they will add after the Merger (If allowed)
So I am suppose to believe that No Sirius Receivers will be obsolete... I really believe that Mine is obsolete Now.. Mel is wrong there will be Sirius Receivers that won't work as intended after the merger by Who-Me
Since mine won't receive all Sirius's Channels NOW Just why should I think that they will receive the new XM ones they will add after the Merger (If allowed)
So I am suppose to believe that No Sirius Receivers will be obsolete... I really believe that Mine is obsolete Now.. Mel is wrong there will be Sirius Receivers that won't work as intended after the merger
A company with similar costs to Sirius or XM now that has double the subscribers. by roger2001
Screw XM's "content", I want their bandwidth to offer current Sirius channels at much better Sound Quality...and maybe add 10 new channels, tops.
What exactly does XM have non-music wise that Sirius doesn't? Baseball? Ofrah?
If you added XM programming to Sirius programming wouldn't there be about 85% redundancy?
100% more bandwith, with 15% more channels? That equals better SQ!
http://www.sirius.com/servlet/Conten...=1139320914821
185 Canada WeatherTraffic & WeatherCanada Weather
187 Info PlusInternational NewsAll News Radio
188 RCI PlusInternational NewsInternational Talk
192 Rock VeloursLatin/ InternationalCanadian Soft Rock
193 Energie 2Latin/ InternationalPop, Rock & Urban Music by Who-Me
http://www.digitalhome.ca/content/view/1725/1/ by packie juppet
If you want the Sirius+XM complete package, you will certainly be buying a new hardware device to get that. You are not going to get all of sirius+all of xm with your current hardware, so if you are big on getting the full effect, you will be buying new hardware.
And all of this depends on the merger actually happening. So, maybe they should have waited to start this "campaign" after the merger went down. These companies are a bit too "Forward-looking"...
Nah, it needed to be said now. The biggest thing that people are complaining about is the thought that they will need new hardware, especially if they just paid 300+ dollars to have it installed in their car stock. by Ryokurin
These companies have been around for 5 years now and contents, exclusivity or whatever else they tout has yet to move masses. So I would hope that a CD-Quality nation-wide service (like was originally proposed by CD-Radio back in 1997) would be more of a winner.
And so I dearly hope that the 12.5 MHz bandwidth of the swallowed company doesn't get taken away. I'm a dual-sub and would expect the widest number of radios get flashed with a unified platform and to hell with channel duplication.
As far as XM's claim that "radios are expected to keep working for as long as you're a subscriber", this, to me, indicates that The Company will to everything it can in the shortest amount of time possible to clean up subs on one side either by not renewing or offering deals on cheap radios that will help carry subs over to the winning platform. by pluche
And so I dearly hope that the 12.5 MHz bandwidth of the swallowed company doesn't get taken away. I'm a dual-sub and would expect the widest number of radios get flashed with a unified platform and to hell with channel duplication.
With them saying that you won't be required to get new radios it sounds like they are each keeping their bandwidth, and not merging it.
Sounds like they are keeping the 2 services as is, with the ability to add a few from the other. by Fergz99
Since mine won't receive all Sirius's Channels NOW Just why should I think that they will receive the new XM ones they will add after the Merger (If allowed)
So I am suppose to believe that No Sirius Receivers will be obsolete... I really believe that Mine is obsolete Now.. Mel is wrong there will be Sirius Receivers that won't work as intended after the merger
http://www.sirius.com/servlet/Conten...=1139320914821
185 Canada WeatherTraffic & WeatherCanada Weather
187 Info PlusInternational NewsAll News Radio
188 RCI PlusInternational NewsInternational Talk
192 Rock VeloursLatin/ InternationalCanadian Soft Rock
193 Energie 2Latin/ InternationalPop, Rock & Urban Music
I am a US subscriber, these channels were not on my old Sirius one. This was on my stiletto. They are not on WiFi. hehe It even say "unfo Plus" in french and everything!
These companies have been around for 5 years now and contents, exclusivity or whatever else they tout has yet to move masses. So I would hope that a CD-Quality nation-wide service (like was originally proposed by CD-Radio back in 1997) would be more of a winner.
And so I dearly hope that the 12.5 MHz bandwidth of the swallowed company doesn't get taken away. I'm a dual-sub and would expect the widest number of radios get flashed with a unified platform and to hell with channel duplication.
As far as XM's claim that "radios are expected to keep working for as long as you're a subscriber", this, to me, indicates that The Company will to everything it can in the shortest amount of time possible to clean up subs on one side either by not renewing or offering deals on cheap radios that will help carry subs over to the winning platform.
First section, back page, SIRIUS had the whole page explaining some of the 'Guarantee' campaign that they have going. I'll see if I can get a scan (in 3 sections) and post it on here soon. Damn, they're going all out now. What's next, a TV spot too?
A company with similar costs to Sirius or XM now that has double the subscribers.
http://www.digitalhome.ca/content/view/1725/1/
http://www.digitalhome.ca/content/view/1725/1/
Sirius: "We guarantee that existing radios will not become obsolete in a post-merger world, and you'll be able to pick up a mix of programming from both services." Quoted from Sirius Merger FAQ's
Vs
XM: "As long as you are an XM subscriber, your XM radio will continue to receive XM's great programming. And following the merger, we expect that these existing radios will be able to receive a mix of programming from both services to bring you even more choices." Quoted from XM Promise
My emphasis on both quotes
As a Technical Writer, these two comments speak volumes. First, it shows which company is the surviving company, Sirius because they come right out and Guarantee that their radios will work post-merger. While XM only says, that they "expect" their radios to continue to work. Could also mean that the Sirius technology will be the ultimate victor (at least for the radio portion)?
I tottaly agree with srm59 on this one. I thought the same thing while reading both companies statments. The "guarantee" made by Sirius looks attractive at first, but what did they guarantee to the customer if they fail to meet it? I didn't see anything. I was looking in their statement for a ...
"if not, Sirius will replace your exisiting model with an similar equivelent model"
"if not, Sirius will replace your current high $$$ model with the cheapest working model that has limited functions."
"if not, Sirius will give you a cookie. Too bad, soo sad."
I think both companies are just trying to hedge the damage they might be seeing in their sales now. Who wants to get into a program where all the equipment COULD change? What is the guarantee to us if Sirius falls short? What can XM listeners really expect? by spidey254