“SIRIUS Guarantee” and XM’s “Customer Promise” campaigns start today
Sirius has started a campaign today as a guarantee to customers that current radios will not be obsolete post-merger. The “SIRIUS Guarantee” campaign is “a national print and retail advertising” that should be seen across the country. The wording of the guarantee is worded clearly, “no SIRIUS radios will become obsolete as a result of a merger with XM.” Customers concerns about increased subscription rates were also addressed by stating that your current subscription rates will be honored after the merger.
Following a merger, SIRIUS will be able to offer the best of both services in a mix of programming that can be accessed by existing radios, including such critically acclaimed SIRIUS programming as:
* 100% commercial-free music
* The best sports line-up including the NFL, NASCAR, NBA and college
sports* Top personalities, such as Howard Stern, with two dedicated full-time
channels, Martha Stewart Living Radio, CosmoRadio, Playboy Radio, and
Blue Collar Comedy channel, among many others
This campaign is similiar to XM’s Customer Promise that was announced this morning. XM’s campaign including a signed open-letter in today’s USA Today. Here are a few key lines from the XM open-letter.
As long as you are an XM subscriber, your XM radio will continue to eceive XM’s great programming. Following the merger, XM expects that theexistingradios will be able to receive a mix of programming from both ervices.
XM’s programming, including Major League aseball, Oprah & Friends, Bob Dylan, Opie & Anthony and commercial-free usicchannelswill not be interrupted by the merger. In the future, we will be able to offer the best of both companies’ programming.