NASCAR driver Juan Pablo Montoya has signed on with Sirius Satellite Radio to promote Sirius’ lineup of NASCAR programming and live race coverage.

Montoya, who can be heard weekly on Sirius NASCAR Radio, will be featured in Sirius’ advertising and marketing efforts, including an extensive promotional campaign at retail locations around the country. The advertising will promote Sirius’ live coverage of every NASCAR Nextel Cup Series, NASCAR Busch Series and NASCAR Craftsman Truck Series race as well as Sirius exclusive 24/7 NASCAR Radio talk channel, with up-to-the-minute news, expert analysis and exclusive interviews with NASCAR insiders, on channel 128.

In addition to his role as a Sirius spokesman, you can hear Montoya every Monday at 5 pm ET on The Juan Pablo Montoya Report on Sirius NASCAR Radio, where he provides listeners with exclusive updates on the No. 42 team and his experiences in NASCAR.

The Juan Pablo Montoya Report airs as part of Sirius Speedway, the exclusive talk show hosted by Dave Moody that airs weekdays on Sirius NASCAR Radio. “I listen to Sirius all the time so I am very aware of their diverse programming and am happy to be partnering with them to create more unique content,” said Montoya. “Sirius NASCAR Radio lets fans listen to every race from anywhere in the country and keeps them informed about what is going on at the track and inside the garage. I think being associated with them and all they do to bring NASCAR to its fans is great and something I wanted to support.”

Posted by Brusimm on Monday, March 26th, 2007 at 7:14 am.
Filed in NASCAR, Marketing, Sirius Sports.
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