AS any race fan may know, last weekend (April 21, 2007) the Phoenix race was fairly fun to watch. Lots of close racing, a few debris cautions, a few accident cautions. The norm that we’ve become accustomed to.

After a closely fought finish between Jeff Gordon & Tony Stewart, Jeff won the race & Tony finished behind him.

As the broadcast wound down, interviews of the drivers commenced, but Tony Stewart had delcined all interviews and left the track. That action prompted some curiosity and an ensueing media frenzy had developed after Tony’s Sirius Satellite show, on NASCAR channel 128, called “Tony Stewart Live”, where he explained his actions.

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Here’s the SIRIUS Guests scheduled for the upcoming week. Please note that all times are Eastern and that all appearances are subject to change. The Stagecoach Festival programming schedule is found at the end of this list.

KENNY WAYNE SHEPHERD, interview and performance (Sirius Blues, channel 74, Apr. 30 @ 9 am ET)

PATTI SMITH, previews her new album of covers, Twelve, during the week of its release, debuting three different new songs and talks about why she chose to cover them. Twelve is out May 1. (Sirius Disorder, channel 32, Apr.30-May 3 each day @ 4 pm ET)

BRIGHT EYES, World Café performance and interview (SIRIUS Disorder, channel 32, Apr. 30 @ 6 pm ET)

AVISHAI COHEN, performance and interview (Planet Jazz, channel 70, Apr. 30 6 pm ET)

METROPOLITAN OPERA RADIO, live broadcast, Rossini’s Il Barbiere di Siviglia (Metropolitan Opera Radio, channel 85, Apr. 30 @ 8 pm ET)

RUSH, interview with Geddy Lee, Neil Peart & Alex Lifeson (Classic Rewind, channel 15, May 1 @ 3 pm ET)

SEVENDUST, interview on Elements (Octane, channel 20, May 1 @ 6 pm and rebroadcast: May 5 @ 12 pm. All times ET)
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Here’s some great news for NFL fans & SIRIUS subscribers!

SIRIUS Satellite Radio (NASDAQ: SIRI), the Official Satellite Radio Partner of the NFL, will provide the most comprehensive radio coverage available of the 2007 NFL Draft live on SIRIUS NFL Radio, channel 124, the only 24/7 year-round radio channel devoted to the NFL.

On Saturday, April 28, SIRIUS NFL Radio will broadcast live from 11:00 am-11:00 pm ET from NFL Draft headquarters at Radio City Music Hall in New York City. On Sunday, April 29, SIRIUS’ on-site coverage continues from 11:00 am ET through the final selection. In all, with SIRIUS covering every pick of both days, 20 hours of live NFL Draft coverage will be presented.

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On last night’s edition of his weekly SIRIUS NASCAR Radio Show, “Tony Stewart Live,”, which airs every Tuesday 8 to 10pm (et), on SIRIUS NASCAR 128, (And re-airs Saturday at 7am (et)), #20-Tony Stewart and co-host Matt Yocum touched on events that came from the Texas race last weekend.

More Specifically, he touched on his retirement statement, and his interactions with rookie sensation Juan Pablo Montoya.

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Don’t miss the following scheduled guests* on SIRIUS Satellite Radio! All interviews, performances and special programs (listed chronologically by date and time, below) are exclusive to SIRIUS.

BOBBY CALDWELL, singer/songwriter guest hosts (Sirius Love, channel 3, Apr. 23 @ 12 am ET)

TONY LIU, chef of August with a spring crudite with anchovy dressing on Morning Living (Martha Stewart Living Radio, channel 112, Apr. 23 @ 8 am ET)

JOHN BUTLER TRIO, World Café performance and interview (SIRIUS Disorder, channel 32, April 23 @ 6 pm ET)

RICHARD CHRISTY, Howard Stern Show personality and metal drummer guest hosts (Hard Attack, 27, Apr. 24 @ 12 am ET and Apr. 27 @ 9 pm ET)

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Multi-platinum singer Avril Lavigne will visit three SIRIUS channels and talk about a variety of topics including her inspiration for the songs on her latest album, The Best Damn Thing, life as a married woman and why she enjoys having a husband who is also in the music industry, as well as her thoughts on touring and much, much more.

She will be on

The Pulse, ch 9 broadcast on April 18 @ 7 am & 5 pm; April 19 @ 3 am.

Maxim Radio on April 18 @ 5:30 pm ET  &

SIRIUS Hits 1 on April 20 @ 7 am, 8 am, 9 am, and 10 am.

(All times Eastern).

“Steiner Sports on SIRIUS” debuts April 16 on SIRIUS Sports Action, ch. 123

NEW YORK – April 13, 2007 – SIRIUS Satellite Radio (NASDAQ: SIRI) announced today that sports business and collectibles expert Brandon Steiner, CEO of Steiner Sports, will host a new weekly talk show exclusively on SIRIUS that will examine the fast-paced and ever-changing world of sports business and guide sports fans and collectors through the collectibles market.

Steiner Sports on SIRIUS will debut Monday, April 16 (6-9pm ET) and air Mondays throughout the year exclusively on SIRIUS’ all-sports talk channel, SIRIUS Sports Action // 123. On the three-hour program, which will be co-hosted by regular SIRIUS host Andrew Bogusch, listeners will be able to call in and participate in weekly discussions on sports business and marketing and get insight and tips on sports memorabilia and collectibles. Steiner, who has worked with some of sport’s biggest superstars over the years, will conduct interviews with a myriad of athletes and coaches from today and yesteryear as well as league officials and agents.

“I’m very excited to have the opportunity to do this show live and nationwide on SIRIUS,” said Steiner. “We will cover business topics like contract negotiations, free agency, endorsements and merchandise deals as well as relevant sports topics such as college recruiting and the pitfalls many athletes face in their post-playing career. The show will also include a historical perspective, looking back on sport’s greatest moments, players and teams. Plus, we’ll discuss all sorts of collectible items and their current values.”

Steiner is the founder and chairman of Steiner Sports Marketing, Inc., a leader in the marketing industry with relationships with over 5,000 current and former professional athletes from virtually every sport and an inventory of over 10,000 sports collectibles. Steiner is commonly utilized as an expert commentator on all issues involving sports and has been a guest speaker for several of America’s top business schools and Fortune 500 companies. Steiner works closely with corporations to align them with athletes who can promote their products. He maintains relationships with hundreds of current and former professional athletes including Peyton Manning, Derek Jeter, Franco Harris, Tony Dungy, Carmelo Anthony and many others. Steiner Sports also has exclusive partnerships with the New York Yankees, New York Mets, University of Notre Dame and Syracuse University, relationships that will bring guests to the program.

If you think I’m daft, well, yea, it sounds daft.  But even though his singing makes me cringe, Sanjaya is developing quite the reputation and continually gets spared from elimination from American Idol.

If you’re wondering how, there are many forces at work in trying to keep the worst singer in the competition.  One of the mechanisms involved in trying to keep Sanjaya from being eliminated is Sirius talk show host Howard Stern, who entices his audience to help discredit the premise of American Idol by calling in and voting for Sanjaya.

Stern’s efforts have slowly become a part of the American Idol enigma as non-Sirius subscribers are reading about Sterns efforts, drawing more attention to Sirius Satellite Radio.  Go Howard!!

Here’s the article on fool.com that inspired my commentary:  LINK

As you can tell from the many announcements here on SIRIUS Backstage, SIRIUS is seeking new ways to obtain new listeners, and one of the paths of enlightenment is the automobile.

Almost 14 millions Americans have embraced satellite radio, but the key component to radio sales appears to be deals with major car makers.

To date, SIRIUS and XM have booked deals with car companies encompassing 39 different brands. Notable names on SIRIUS’s side of the ledger include Audi, BMW, DaimlerChrysler and Ford. Consumers have shown an appetite for factory-installed satellite radios, and the subscriber base built from these car deals continues to grow for Sirius.

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This upcoming weekend, SIRIUS NASCAR Radio coverage comes to you live from the Texas Motor Speedway.

This weekend’s highlights include NEXTEL Cup qualifying on Friday,
the O’Reilly 300 Busch Series race on Saturday,
and the Samsung 500 NEXTEL Cup race on Sunday with special live pre- and post-race shows.

Actress and former MTV host Daisy Fuentes will serve as a SIRIUS correspondent on Sunday, providing reports from around the track, talking to fans and interviewing drivers—including Juan Pablo Montoya.

Every Race and Everything In Between is on SIRIUS NASCAR Radio, Channel 128.

Edited by RoadRunner to add photo of “Sirius correspondent,” Daisy Fuentes