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Sirius and Applied Media Technologies Corporation Launch Commercial-Free Business Music Service Over Satellite Radio
(Updates with company comment)
NEW YORK, Aug 6 (Reuters) - Sirius Satellite Radio Inc. (NasdaqNM:SIRI -
Sirius, second to XM Satellite Radio Holdings Inc. (NasdaqNM:XMSR - News) in that nascent market, said it would offer the service in conjunction with Applied Media Technologies Corp., a provider of alternative electronic marketing technologies.
Sirius' commercial-free service will allow businesses to broadcast 60 channels of music starting at about $25 a month, it said, saying it offered a low-cost alternative to Muzak and DMX Music Inc., Nos. 1 and 2 in the market, respectively.
"Sirius' new music service offers businesses a new and cost-effective way to entertain their clientele with premium entertainment," said Walter Kerner of Sirius in a statement.
Not-so-affectionately coined "canned" or "elevator" music, these broadcasts of songs typically serve as background filler. From car washes to restaurants, vendors hope the music keeps consumers happily spending as they eat and shop.
Werner said the company has signed a few customers, primarily eateries and retail stores, and that it had set its sights on major chains and hotels. Sirius also will target small shops that play traditional radio or their own CDs -- which may be a violation of copyright laws.
Representatives at Muzak were not immediately available and a DMX spokesman declined to comment.
Muzak, the Fort Mill, South Carolina-based business music services provider, said 100 million people hear Muzak tunes each day. DMX, of Los Angeles, serves nearly 200,000 businesses, including retail chains like Macy's, as well as some 10 million homes and 30 airlines. Liberty Media Corp. (NYSE:L - News) is the company's majority shareholder.
Earlier on Wednesday, Sirius said its second-quarter net loss narrowed as the broadcaster signed up more customers, but average revenue per subscriber dropped in the quarter. Sirius shares fell 24 cents, or 12.4 percent, to close at $1.71 on Nasdaq.
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Uh-oh. Anybody see the unit for sale is the Jensen?
Interesting. You would figure they would at least put it in a branded "box" but I suppose this is the way to get up and running quicker. Not a polished solution for an indoor setup that's for sure.
I don't think the commercial market is looking for a fancy setup. They just want something that is simple to use, and plays the music they are looking for.
Sirius is much better suited for commercial applications, since their music is 100% commercial-free. That is HUGE for this market.
Good move. Finally.
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I posted an UPDATED story above, with more explanations as to their competition. Make sure to read it.
Also, they have added it to the Sirius.com website: CLICK HERE
Here is something I found VERY interesting:
Quote:
Muzak, the Fort Mill, South Carolina-based business music services provider, said 100 million people hear Muzak tunes each day. DMX, of Los Angeles, serves nearly 200,000 businesses, including retail chains like Macy's, as well as some 10 million homes and 30 airlines. Liberty Media Corp. (NYSE:L - News) is the company's majority shareholder.
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Sirius is great for businesses, especially with commercial-free music. Imagine a bistro playing Jazz Cafe or maybe a retail store playing Movin EZ or Starlite. A trendy store like The Gap might play a more contemporary stream like US-1 or The Beat, depending on the clientele of the store. Maybe Johnny Rocket's might play Gold. The possibilities are endless!
My chiropractor plays XM. Pretty pathetic because when I'm sitting in the waiting room I hear the friggen thing drop out! Sirius never even drops out for me under like 95% of underpasses in my area. I should set him straight and hook him up with the dog
My chiropractor plays XM. Pretty pathetic because when I'm sitting in the waiting room I hear the friggen thing drop out! Sirius never even drops out for me under like 95% of underpasses in my area. I should set him straight and hook him up with the dog
Definitely get set him straight. He might not even know Sirius offers business service since they just announced it recently. Tell him no commercials, satellites that aren't failing, and good price.
My chiropractor plays XM. Pretty pathetic because when I'm sitting in the waiting room I hear the friggen thing drop out! Sirius never even drops out for me under like 95% of underpasses in my area. I should set him straight and hook him up with the dog
Definitely get set him straight. He might not even know Sirius offers business service since they just announced it recently. Tell him no commercials, satellites that aren't failing, and good price.
I just talked to him yesterday about it. He asked what I had and I said Sirius. I mentioned about commercials and well, for his office, the one channel he keeps it on doesn't have any so that didn't apply. BUT, he said he would've rather picked Sirius... kinda too late now since he has XM equipment. He's got an Infinity G35 and said he's gonna get a sub for the OEM Sirius equipment in that. He was talking about the actual satellites themselves, for both XM and Sirius...I was surprised, he really knew his $hit!
Does XM offer commercial accounts? Using a personal account in a commercial setting gets those greedy weasels at the music royalty collection agencies wound up!
Does XM offer commercial accounts? Using a personal account in a commercial setting gets those greedy weasels at the music royalty collection agencies wound up!
Yes, XM has it too but this one, you can play all 100 channels while Sirius you can only play just music channels only.
Sirius Launches Commercial Music Service
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