Sky-High Stakes for Satellite Radio

TulaneJeff · 09-03-2003, 10:49 PM

XM's stock is zooming on strong subscriber growth. The question for investors: Can the company stay ahead of Sirius and other rivals?

http://www.businessweek.com/technolo...0275_tc127.htm

Jeff

cheerioboy26 · 09-03-2003, 11:27 PM

XM has almost all of the name recognition. SIRI needs to get their story out better. There, how is that for an answer you already knew

SIRI cannot let satellite radio = XMSR like copying = Xerox.

The Interpreter · 09-03-2003, 11:33 PM

BUT BUT BUT

Xerox has next to no market share in copiers. Xerox went into bankruptcy. Other companies, Canon, Mita, Sharp, IBM, etc, have the copier market sewn up!

TulaneJeff · 09-03-2003, 11:38 PM

Public perception is a funny thing.

It's hard to get and even harder to keep.

If Sirius ever starts to take risks, they can easily become the Big Fish. I hope.

Jeff

cheerioboy26 · 09-04-2003, 09:51 AM

Interpreter, you're right, but what I be most people don't know that about Xerox. It's like "FedEx" = overnight delivery, and "Kleenex" is just a normal word for a tissue. Doesn't matter the brand. These companies got the marketing right.

If I want to send something via overnight mail, I honestly say "I'll FedEx it to you" I have no idea which company my employer uses (the admin of cour group takes care of the paperwork) but that's what I say!

The Interpreter · 09-04-2003, 02:24 PM

It doesn't matter. If Xerox is out of business, it wasn't good marketing. If Sirius succeeds wildly, but the customers call it XM, I doubt that the stockholders, creditors or board of directors will care one whit!

Good marketing generates SALES. Unless name recognition produces sales it matters not one iota.

Kleenex and FedEx are leaders in their fields. Sirius needs to market itself better and get SALES!

cheerioboy26 · 09-04-2003, 03:50 PM

Well, Xerox is still around, and they have been for decades. Evidently, they got their marketing right in the beginning. My point was excellent marketing by those companies established themselves as leaders. Of course, those companies have all been around for varying lengths of time, so I'm not talking about today's marketing. They got their name out best and were rewarded. FedEx even changed their corporate name to reflect what we call them! With marketing comes sales and name recognition and then the type of branding I'm talking about. XM has accomplished the first few on that list. Sirius can do the same but they better step it up.