Galaxy NationExplore the other side of the universe. Discuss AM/FM, XM, DISH, DirecTV, HD Radio, and all mp3 players. Here you can also discuss the ins and outs of tomorrow's radio technology...where music and satellites collide. Who said it's not rocket science?!?
I just glanced at the article but It appears that it would allow people to listen to the same radio stations cross country. Which means to me that you'd be subject to the same commercials.
No real benefit there (IMO) same repetitive playlist, same stupid commercials.
Yeah I want to dump my satellite subscriptions for digital FM/AMradio crammed with the same old clutter, ads, talk, and cookie cutter formats that they have on now just inbetter sound!! NOT!!
Better sounding junk? Junk is junk... who cares? Programming is what brought me here, and will keep me here. Its content over quality sound for me, and I think I have quality sound too.
Not to mention Sirius and XM are NATIONAL services with truly coast to coast reach. I can drive 1500 miles and NEVER change the stream. I bet digital AM/FM can't do that!
Do not, for one second, expect terrestrial broadcasters to sit still while SDARS siphons off all their top tier listeners.
They will compete. They will reduce commercial frequency. They will program for longer TSLs. They will expand playlists (ironically while a certain SDARS company tightens theirs).
The end user will benefit.
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Originally Posted by BLCoach
Better sounding junk? Junk is junk... who cares? Programming is what brought me here, and will keep me here. Its content over quality sound for me, and I think I have quality sound too.
I seriously doubt that any commercial radio station is going to do very much to compete with Sat Radio. Not unless the Sat Radio has a growth rate about 50 times what it's doing now. Right now, in any given market, less than 1/2 of 1 % of people are listening to Sat Radio. The number of subscribers would have to grow to at least 10 or 20 million people to even break into the single digits.
Ok, here's the math. There are 100 million households in the U.S. Multiply that times 2 parents and 2.3 kids, and you get 430 million people. Right now, there are close to 1 million Sat Radio subscriptions. That equals 4.3 million total potential Sat Rado listeners, if everyone in the house listens to Sat Radio. That's about 1%. Since most people listen to Sat Radio in thier cars, drop it to about 1/2 of 1%. In two years, it will be at about 3% of total listeners. But you have to remember, many of these listeners never/rarely listened to commercial radio in the first place, so the number of lost listeners to a single market will still be less than 1%.
Ok, here's the math. There are 100 million households in the U.S. Multiply that times 2 parents and 2.3 kids, and you get 430 million people.
Actually, there are ~280 million+/- in the US right now. At the end of '04, there will probably be about 4 million sat radio subs. Even assuming that it is only one person listening, that is 1.5%. Assuming 2 people on average is 3%. And it will just get bigger.
All those numbers don't address the fact that SDARS attracts the early adopters, the very people who radio advertisers love the most, and will keep them forever. The radio people know that if they don't fight they will be running wacko right-wing talk radio and snake oil infomercials all day long.
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Originally Posted by Joshua Clinard
I seriously doubt that any commercial radio station is going to do very much to compete with Sat Radio. Not unless the Sat Radio has a growth rate about 50 times what it's doing now. Right now, in any given market, less than 1/2 of 1 % of people are listening to Sat Radio. The number of subscribers would have to grow to at least 10 or 20 million people to even break into the single digits.
Ok, here's the math. There are 100 million households in the U.S. Multiply that times 2 parents and 2.3 kids, and you get 430 million people. Right now, there are close to 1 million Sat Radio subscriptions. That equals 4.3 million total potential Sat Rado listeners, if everyone in the house listens to Sat Radio. That's about 1%. Since most people listen to Sat Radio in thier cars, drop it to about 1/2 of 1%. In two years, it will be at about 3% of total listeners. But you have to remember, many of these listeners never/rarely listened to commercial radio in the first place, so the number of lost listeners to a single market will still be less than 1%.