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NEW YORK - October 2, 2003 - SIRIUS (NASDAQ: SIRI), known for delivering the very best in commercial-free music and premium broadcast entertainment to cars and homes across the country, announced today it will air up to 40 National Hockey League games each week throughout the NHL season, beginning Oct. 8 and continuing through the Stanley Cup Finals. The broadcasts will be available to all SIRIUS subscribers at no additional cost. SIRIUS also has signed on as an official corporate marketing partner of the League.
The NHL and SIRIUS will produce a live, daily, two-hour call-in talk show originating from the SIRIUS studios in Rockefeller Center in New York City. NHL Live! will feature NHL players, coaches and celebrity hockey fans, expert commentary and fan participation. The show debuts Monday, Oct. 6 from 2-4 pm ET (with a replay at 4 pm ET), and will air on SIRIUS Sports Play-By-Play, stream 124.
"This partnership between the NHL and SIRIUS continues our commitment to delivering world class sports to our subscribers," said Joseph P. Clayton, President and CEO of SIRIUS. "I'm thrilled that hockey fans will be able to follow their favorite team no matter where they are in the continental U.S. This is a real power play for SIRIUS."
NHL Executive VP and COO Jon Litner said, "NHL fans are the most tech-savvy in all of sports, and our new marketing partnership with SIRIUS will not only allow our fans to follow NHL action across the League through satellite radio but also provide the NHL with another vehicle to grow the game of hockey."
The play-by-play hockey broadcasts will be carried live across a variety of SIRIUS streams including 124, 125 and 126. A complete schedule of games will be available at www.nhl.com and www.sirius.com.
As "The Official Satellite Radio Sponsor of the NHL," SIRIUS can include the NHL shield and related trademarks in its advertising and promotions, and will be featured in a number of NHL publications and marketing materials, and at NHL events.
About SIRIUS
SIRIUS is the only satellite radio service bringing listeners more than 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 60 music streams with no commercials, along with over 40 world-class sports, news and entertainment streams for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by Kenwood, Panasonic, Clarion and Audiovox, and are available at major retailers including Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep®, Nissan, Infiniti, Mazda, Audi, Ford and Lincoln-Mercury. Automotive brands that have announced plans to offer SIRIUS in select models include Mercedes-Benz, Jaguar, Volvo, Volkswagen, Land Rover and Aston Martin. Genmar Holdings, the world's largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, have also announced plans to offer SIRIUS.
Sirius up and XMSR down. The street likes the news. A 3 year exclusive should bring in some more subs. This is another advantage Sirius has. With 10 more talk streams than XM, they have more room to add stuff like this.
Just last month I told them they needed to get the NHL. I got the usual canned response. "We regret to inform you that we currently do not have an agreement with the NHL to stream live games. However, we do offer a variety of sport streams. ESPN Radio, stream 120, features top sports news, and up-to-the-minute scores for each night?s action across the country. There is also ESPNews, stream 121, the nation's only sport?s news network. We apologize for any inconvenience this may cause."
I'm glad to it. I thought we'd never see the NHL on Sirius. A friend of mine who is (was?) leaning heavily toward XM loves hockey, this will probably swing him over to Sirius.
And while there are many nay-sayers on XMFan who say that Sirius made a bad choice because the NHL is only good in the playoffs, they forgot that Sirius now has most if not all of the NHL playoffs(after first round, they will definitely have all). XMers can settle for what they can get on ESPN.
manco: where did you see that this is a 3 year exclusive?
manco: where did you see that this is a 3 year exclusive?
Good question. I just went back and read all of the news and I didn't see anything about a 3 year deal. I'll keep my eyes open for it as I'm sure I wrote it because I read it somewhere. Hopefully it wasn't from the Yahoo message board
I remember reading in one of the releases about an exclusive 3-yr deal.
I don't see it at the moment either. Maybe it was in the Briefing.com update. I don't know how to read it since it's at 7:15 am and the page only goes back to 8:39 am. Dont see how to see the rest.
But I do remember seeing it somewhere.
07:14 ET Sirius Satellite inks deal with NHL to air games (SIRI) 1.85: The Wall Street Journal reports the co has made an exclusive three-year deal to carry National Hockey League games. This deal is similar to one that SIRI made last season with the National Basketball Association.
Remember: Sirius having the regular NHL isn't much, but remember that this pays off when they become the only Sat radio service to have every single playoff game.
NHL and Sirius
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