Galaxy NationExplore the other side of the universe. Discuss AM/FM, XM, DISH, DirecTV, HD Radio, and all mp3 players. Here you can also discuss the ins and outs of tomorrow's radio technology...where music and satellites collide. Who said it's not rocket science?!?
In-car listening is gaining as percentage of total radio listening, up one percent every year from ’99 to ’03 (30 percent in ’99, 34 percent in ’03).
Thus a focus on the channel changers? (this is more in line with your other post, but the quote is from the article here.)
Another quote that directly answers your question:
Quote:
Interest in Satellite Radio Highest among Men and 12-24s
While 24 percent of Arbitron-Edison’s in-car study sample were familiar with Sirius, and 34 percent with XM, only 0.2 percent claim to actually subscribe to Sirius and 0.7 to XM. One-third said they would be interested in satellite radio (8 percent "very interested," 24 percent "somewhat interested"). Interest was highest among 12-24s: 26 percent of 12-17’s and 24 percent of 18-24s said they are "very interested" in satellite radio with a receiver already installed in the car. Yet only two percent of the total sample and three percent of men said they were "very likely" to subscribe to satellite radio in the next 12 months.
The problems that regular radio suffers from, Satellite radio addresses so these same Teenagers will be all over it eventually. Even if only 2 percent are very likely to go out and purchase one now, they would be the early adopters. The masses of youg adults will follow over time. That's how markets develop. We would still be considered the early adopters. When this hits mainstream, we will have a couple million subscribers and growing.
I am 22, and just signed up for SIRIUS. I have a friend who has XM (got it with a new GM car he bought). That said, the rest of my friends do not have satellite radio of any kind. Why? I would say the number one reason is they are cheap. They don't want to pay for it. They would rather buy CDs from the groups they like and listen to those. I find that there is a stigma attached to monthly fees by people my age.
So why did I hop on board? Several reasons:
1) I don't buy lots of CDs, so satellite radio is a good investment for me.
2) I do much of my music listening in the car.
3) I like electronica, a genre that is not played on mainstream radio.
4) I like great variety in my music.
For many of my friends, few if any of these apply. They are students, and seldom drive if they even have cars. They buy CDs, and use Internet Radio streams. They are cheap. etc...
That said, I can see some of them becoming interested once they have jobs and enter the "real world."
I think it is good that SIRIUS markets to the young crowd, but they should market to others too.
From what i read, it actually looks like they would be a good market...
If they're less likely to listen to "radio", that means they are more likely listening to CD's (as i used to), so if they can actually hear music they want w/out all the crap from "radio", they'd be intrigued by Sirius...
I'm not sure about the younger market (<20ish), but I think the "recent college graduate" would be an amazing market for Sirius to tap... Usually just got a new job, so they have money, likely commuting for the first time, need something to do then... more gadget friendly (we've grown up w/ them moreso)...
I think satellite radio will go the way of cell phones. When cell phones first became popular only adults had them because it was expensive to purchase the phone, you had to sign a contract and the monthly fee was high. Now with cell phones being so affordable, most every teenager around has a phone clipped to their belt. I think that once satellite radio becomes more well known and the price of equipment continues to drop and used equipment becomes available, you will see more and more teenagers/young adults become subscribers.
Those of us now in our 40s and 50s grew up with radio stations and personalities we really related to. They were very much a part of our lives during those years. When WMCA and WABC dominated New York radio during the 60s, you knew every personality on both stations and what time they were on every day. On Tuesdays you ran home from school to hear Dan Ingram introduce that week's WABC survey, Dan Daniel did likewise on WMCA on Wednesdays. Teens and young adults today just don't have that connection to radio stations my generation had. We really identified with those stations. Sometimes, we actually fought over who we thought was better! Those were the days of the New York Radio Wars. Ah, memories!
I am 20 years old and I really HATE LA FM Radio. All I hear in the mornings is Rick Dees, Steve Harvey, Big Boy, and all of these other concieted jocks which hogs about 30 minutes of airtime blabbing.
By the way, if you're in the LA Area, anyone tuned in to 103.1 KDL: The New Party Station? I hate it when after they play a song, they play their 10-30 second Station ID every time!
Well anyway, 30 minutes of talk and other stupid stuff, 20 minutes of annoying commercials, and just 10 minutes of music? What the...? So I decided to get Satellite Radio.
At first, I got XM radio and I didn't really like it since commercials and jocks are pretty annoying, so I gave my Sky-Fi to my brother and now I have Sirius. Paying the $2.96 extra is worth it.
Those of us now in our 40s and 50s grew up with radio stations and personalities we really related to. They were very much a part of our lives during those years. When WMCA and WABC dominated New York radio during the 60s, you knew every personality on both stations and what time they were on every day. On Tuesdays you ran home from school to hear Dan Ingram introduce that week's WABC survey, Dan Daniel did likewise on WMCA on Wednesdays. Teens and young adults today just don't have that connection to radio stations my generation had. We really identified with those stations. Sometimes, we actually fought over who we thought was better! Those were the days of the New York Radio Wars. Ah, memories!
I guess you've never heard of Howard Stern or Casey Casum(SP?)
Howard Stern just runs his mouth and Kasem is retired.
The WMCA Good Guys actually played really good music.
Yes, except for KCRW and KXLU, L.A. Radio is the pits (same as everywhere else, I suspect).
I find it interesting to note that the 18-34 year olds, whom music radio is designed to capture (by the same genii programming Sirius), listen the least amount of time.
Quote:
Originally Posted by Mindflux
I guess you've never heard of Howard Stern or Casey Casum(SP?)
My reply is: Do you blame them for hating a medium that is nothing more than a bunnch of canned crap that is put together for the benefit of the corporate bottom line instead of something that is put together that the listener will enjoy?
I love my Sirius because it is programmed with the listener in mind. Radio is programmed in a manner to sell advertising. That is the difference between the two mediums.
Those of us now in our 40s and 50s grew up with radio stations and personalities we really related to. They were very much a part of our lives during those years. When WMCA and WABC dominated New York radio during the 60s, you knew every personality on both stations and what time they were on every day. On Tuesdays you ran home from school to hear Dan Ingram introduce that week's WABC survey, Dan Daniel did likewise on WMCA on Wednesdays. Teens and young adults today just don't have that connection to radio stations my generation had. We really identified with those stations. Sometimes, we actually fought over who we thought was better! Those were the days of the New York Radio Wars. Ah, memories!
I guess you've never heard of Howard Stern or Casey Casum(SP?)
I've heard of Howard Stern and Casey Kasem. I just don't listen to them. That's my choice.
Teens, Young Adults hate radio
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