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I think its like a ding dong or a ho-ho or something. its made by the people that make "drakes coffee cakes". remember they had an episode of those coffee cakes on seinfeld??
Drake’s® has been providing the Northeastern United States with delicious snack cakes for over a century. Newman E. Drake baked his first pound cake in Brooklyn in 1888 and sold them by the slice. Drake’s popularity grew and the Drake’s brand with it; supplying such favorites as Drake’s Coffee Cake, Devil Dogs, Yankee Doodles and Ring Dings.
They've since been bought up by Interstate Bakeries, which owns Hostess, Dolly Madison, Wonder Bread, JJ Nissen, et al.
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They are good, but unlike Ring Dings, they don't have any chocolate covering, only dry chocolate cake, so they need a lot of milk (or Mountain Dew, in Artie's case - ughhh).