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Old 06-06-2004, 10:30 PM   #1
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Default Standard Radio partners with CBC/Radio-Canada and Sirius

February 10, 2004
Following is a copy of a press release issued by Standard Radio.

Standard Radio partners with CBC/Radio-Canada and Sirius to bring satellite radio to Canadians

NEW YORK AND TORONTO – Standard Radio Inc. of Canada today announced that it will join with CBC/Radio-Canada and SIRIUS Satellite Radio (NASDAQ: SIRI) in a joint venture to bring satellite radio to Canadians.

“As this country’s largest privately-owned broadcaster we are excited to be partnering with CBC/Radio-Canada and with SIRIUS,” said Gary Slaight, President and CEO, Standard Radio Inc. “Not only will this service expand the choices available to Canadians, it will also create new opportunities for Canadian talent on this new platform.”

In December 2003, CBC/Radio-Canada and SIRIUS announced their partnership to bring satellite radio to Canada, and filed an application with the Canadian Radio-television and Telecommunications Commission (CRTC). If licensed by the CRTC, this new Canadian-controlled subscription-based service will be available across the country, from urban centers to the most remote regions of the country.

“Standard Radio has a long and distinguished history, especially in terms of innovative programming and support for Canadian talent, and will be an excellent partner in this exciting venture which will bring a fresh new national service to Canadians,” added Robert Rabinovitch, President and CEO, CBC/Radio-Canada. “Through this and other strategic partnerships CBC/Radio-Canada is able to better fulfil its mandate by providing Canadians with even greater access to a wide range of commercial-free music, information, and entertainment programming, including Canadian content.”

“We are thrilled to welcome Standard Radio Inc. to this exciting initiative,” said Joseph P. Clayton, President and CEO of SIRIUS. “Working closely with CBC/Radio-Canada, we believe that this combination of broadcasting experience and unique entertainment programming will be a great benefit to Canadians. Plus, our exclusive car manufacturers, DaimlerChrysler, Ford and BMW, sell over half a million vehicles in Canada each year, so this will enhance our reach as well.”

About Standard Radio, Inc.
Standard Radio is owned and operated by Standard Broadcasting, Canada’s largest privately owned multi-media company with revenue exceeding $500M (CAD). Standard Radio consists of 51 radio stations and reaches 6.5 million Canadians every week. It also includes two TV stations; IMS, a national sales division; Sound Source, Canada’s largest syndicator of radio programming; and several internet services, including Icebergradio, Canada’s largest online radio portal.

About CBC/Radio-Canada
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. CBC/Radio-Canada reaches Canadians through eight national radio and television networks, its full-service Web sites, local/regional stations and affiliates, the digital television channel Country Canada, and the continuous music network Galaxie. In addition, CBC/Radio-Canada has forged partnerships with other broadcasters and is a partner in the specialty television services ARTV and The Documentary Channel. Through this array of activities, CBC/Radio-Canada brings diverse regional and cultural perspectives into the daily lives of Canadians in English, French and eight aboriginal languages. CBC/Radio-Canada was included this year in Canada's Top 100 Employers.

SIRIUS is the only satellite radio service bringing listeners more than 100 streams of the best music and entertainment coast-to-coast in the United States. SIRIUS offers 61 music streams with no commercials, along with over 44 world-class sports, news and entertainment streams for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS is also the official satellite radio partner of the NFL. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by Kenwood, Panasonic, Clarion and Audiovox, and are available at major retailers including Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep®, Nissan, Infiniti, Mazda, Audi, Ford and Lincoln-Mercury. Automotive brands that have announced plans to offer SIRIUS in select models include Mercedes-Benz, Jaguar, Volvo, Volkswagen, Land Rover and Aston Martin. Genmar Holdings, the world’s largest manufacturer of recreational boats, Formula Boats and Winnebago, the leading supplier of recreational vehicles and motor homes, also offer SIRIUS. Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country. Click on to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.

Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2002 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.

For more information contact:
Gary Slaight
Standard Radio

Jason MacDonald
Senior Media Relations Officer
Cell: 613-295-5835

Jim Collins
SIRIUS Investor and Media Relations

Ron Rodrigues
SIRIUS Media Relations
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Old 06-06-2004, 10:32 PM   #2
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kinda old, but very interesting that the CBC and CTRC will get a hand in Sirius, this concerns me about what they may try and do to programming in the news-talk sections because Fox News is banned in Canada and MSNBC/CNN censored in parts by the CTRC.
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Old 06-07-2004, 06:15 AM   #3
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