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Old 02-22-2005, 03:09 PM   #1
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Default NASCAR SELECTS SIRIUS AS NEW HOME ON SATELLITE RADIO



NASCAR SELECTS SIRIUS AS NEW HOME ON SATELLITE RADIO

o Live Races Move to SIRIUS Starting in 2007
o Five Year Broadcast and Marketing Agreement Includes 24/7 NASCAR Channel

NEW YORK and DAYTONA BEACH, FL - February 22, 2005 -
SIRIUS Satellite Radio (NASDAQ: SIRI) today announced an agreement to give SIRIUS North American satellite radio rights to broadcast NASCAR racing and events that will bring unprecedented programming and marketing opportunities to NASCAR fans. Beginning in 2007, SIRIUS will broadcast all NASCAR Nextel Cup Series, NASCAR Busch Series and NASCAR Craftsman Truck Series races live on a specially created, 24/7 NASCAR channel, and SIRIUS will be the only place on satellite radio to listen to NASCAR.

As part of the agreement, SIRIUS will become the Official Satellite Radio Partner of NASCAR, with exclusive trademark and marketing rights, and the right to sell all advertising time on its NASCAR channel and during the race broadcasts. SIRIUS will pay NASCAR rights fees totaling $107.5 million over the term of the agreement, with the highest payments in the final years of the term.

“We’re thrilled that NASCAR has chosen to move to SIRIUS,” said Mel Karmazin, CEO of SIRIUS. “Without question, SIRIUS is the content leader in satellite radio. This decision places SIRIUS on track to become the content leader in all of radio, and we believe it will be an important driver of subscriber growth and advertising revenue. Our 24/7 NASCAR channel will super-serve NASCAR’s 75 million fans nationwide in a way that’s never been done before. In addition to the races, SIRIUS will take fans behind the scenes for inside news and bring them exclusive shows featuring their favorite drivers. It will be the ultimate NASCAR lifestyle experience.”

“SIRIUS is the sports leader on satellite radio, and sports programming is a leading reason subscribers choose SIRIUS,” said Brian France, Chairman and CEO of NASCAR. “When you combine NASCAR’s growing popularity with SIRIUS’ commitment to bringing the best in sports to its subscribers, it’s easy to understand why we made this move. We believe that our partnership with SIRIUS will offer the best possible experience to NASCAR fans nationwide."

SIRIUS and NASCAR will work together to develop an extensive consumer marketing and outreach campaign for NASCAR fans. This effort could include advertising, cross-channel promotion throughout SIRIUS programming, officially licensed products, extensive at-track activation and ways for current NASCAR fans to switch to SIRIUS.

NASCAR is the number 2 rated sport on television, second only to the NFL. Its 75 million fans nationwide are a testament to the sport’s overall growth and broad appeal. NASCAR has the most brand loyal fans in all sports. Plus, with a 10-month season, the longest in U.S. pro sports, sponsors and advertisers are visible to NASCAR’s fan base for most of the year.

“This agreement with NASCAR clearly reinforces SIRIUS’ leadership position in sports programming,” said Scott Greenstein, SIRIUS President of Entertainment and Sports. “With NASCAR, we will be able to develop endless creative programming and marketing opportunities, as we have with our SIRIUS NFL Radio channel, to benefit NASCAR fans and SIRIUS subscribers throughout the country.”

“NASCAR and SIRIUS share a vision and passion for the future, and today’s announcement sets the stage for a very unique partnership within our industry,” said NASCAR Digital Entertainment President Paul Brooks. “For the first time ever, NASCAR is combining a national programming and content partnership with multi-channel branding opportunities and a major national marketing commitment. This is a new type of national media partnership that will have the resources to build amazing content every day from our drivers, teams, events and industry, and package that together with the NASCAR brand like never before to reach NASCAR fans and new audiences.”

NASCAR adds another exciting element to SIRIUS’ sports programming that includes live, play-by-play broadcast of all NFL games, up to 40 NBA games each week and college sports from the top schools in the country. For example, SIRIUS College Sports Radio will broadcast more than 200 college basketball games in February alone, as well as the entire NCAA Division I Men's Basketball Tournament. No single broadcast source can give you this level of comprehensive sports coverage, according to SIRIUS.

In addition to NASCAR, SIRIUS is the Official Satellite Radio Partner of the NFL, the NHL and Barclays English Premier League Soccer.
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Old 02-22-2005, 03:34 PM   #2
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Pissed off XM subscriber here. Looks like we're in a cycle of ping-ponging between services. Baseball goes from Sirius to XM, then NASCAR goes from XM to Sirius. When NFL comes up I'm sure XM will try to snag that from Sirius.

Even more reason why dual subscription receivers need to come to market.
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Old 02-22-2005, 04:00 PM   #3
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Yah I don't know waht to think, I'm not a big nascar guy, but will listen to part of a race if I'm driving on a Sunday, I've done it before when I had terrestrial radio, but 2007 is a long way off so no real impact today

I guess it's a good signing for subscriptions, but not til 2007
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Old 02-22-2005, 05:36 PM   #4
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I am not surprised by this move, I mean who would wanna be with XM? Haha, I'm jk.

I'm not a big NASCAR fan but it will draw in a good number of subs, I hope Sirius does a better job of marketing NASCAR than XM did.
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Old 02-22-2005, 06:05 PM   #5
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Quote:
Originally Posted by SirHailstone
Pissed off XM subscriber here. Looks like we're in a cycle of ping-ponging between services. Baseball goes from Sirius to XM, then NASCAR goes from XM to Sirius. When NFL comes up I'm sure XM will try to snag that from Sirius.

Even more reason why dual subscription receivers need to come to market.
Baseball was never on Sirius, other than ESPN Radio coverage.
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Old 02-22-2005, 09:11 PM   #6
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Starting in 2007, I'll be a single satellite radio subscriber. I currently subscribe to both Sirius & XM, yes I'm bi. A bi-sat radio listener. The NFL, Florida Gator Sports, and the "First Wave" Channel drew me to Sirius, along with a $50 rebate (which I have yet to receive). NASCAR was the only think keeping me with XM.

Glad that new Dodge Charger R/T Daytona (with a Hemi) has Sirius, SWEET!
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Old 02-22-2005, 09:39 PM   #7
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Quote:
Originally Posted by SISO
I'm not a big NASCAR fan but it will draw in a good number of subs, I hope Sirius does a better job of marketing NASCAR than XM did.
I think there is little doubt considering the way SIRIUS has always been so actively involved in NASCAR, sort of from the inside out. SIRIUS has better connections and better understanding of the sport and I think we'll not only see SIRIUS promote NASCAR, but we'll see the reverse of NASCAR promoting SIRIUS in a way its never promoted XM. I think if NASCAR could come to SIRIUS today it would do it as XM is a total outsider and its always shown to me.
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Old 02-22-2005, 11:27 PM   #8
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Default Interesting angle on this ...

Interestingly enough, NASCAR is very heavy into promotion with General Motors. Always have since I've followed the sport since the early 80's ... when the cars had to actually LOOK like something off the showroom floor!

What would be VERY interesting is to see how GM reacts. Chevrolet sells packages of their Monte Carlo geared to NASCAR fans with the little number 8's and 24's, and IIRC it comes with a XM integrated Delphi stereo system. Considering the close bonds between XM and GM it'll be interesting to see how GM will adapt to XM losing NASCAR. Selling a car with a Jeff Gordon package but have to go elsewhere to get the Dog Star installed so they can listen to NASCAR.
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Old 02-22-2005, 11:50 PM   #9
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Default Re: Interesting angle on this ...

Quote:
Originally Posted by SirHailstone
Interestingly enough, NASCAR is very heavy into promotion with General Motors. Always have since I've followed the sport since the early 80's ... when the cars had to actually LOOK like something off the showroom floor!

What would be VERY interesting is to see how GM reacts. Chevrolet sells packages of their Monte Carlo geared to NASCAR fans with the little number 8's and 24's, and IIRC it comes with a XM integrated Delphi stereo system. Considering the close bonds between XM and GM it'll be interesting to see how GM will adapt to XM losing NASCAR. Selling a car with a Jeff Gordon package but have to go elsewhere to get the Dog Star installed so they can listen to NASCAR.
Maybe GM will switch to Sirius too.

Wouldn't that be nice! They are so good to XM, I wish at least one of the Sirius OEMs treated them as well.
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Old 02-23-2005, 01:34 PM   #10
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with GM they only have so many choice. live with the move and suck it up that Sirius now interacts with their sponsored drivers or drop NASCAR sponsorships. Im sure you can see the worst of the moves.

And with baseball, im sure as XM moves to the number 2 slot of radio providers, MLB will reconsider renewing the contract. XM can not hang on too long while fading in content that is compared to the other provider.
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Old 02-28-2005, 09:08 AM   #11
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what needs to happen is for either XM to buy out Sirius or vice versa....
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Old 03-01-2005, 11:22 PM   #12
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Quote:
Originally Posted by D-Psypher
what needs to happen is for either XM to buy out Sirius or vice versa....
Dunno if that will happen because of this little thing called the Sherman Anti-Trust Law....

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Old 03-16-2005, 11:02 AM   #13
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You want competition. If one buys the other all of a sudden satellite radio costs $34.99. Comtetion is good for us.
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Old 03-16-2005, 03:03 PM   #14
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Competition is good, but I wish I could pick and choose the options. I can do that with cable and satellite TV. They both offer HBO or Showtime as premiums. On Satrad, you don't get choices. If you have XM, you get MLB whether you want it or not (and I want it ). If you have Sirius, you get NHL and NBA (and I don't want either).

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Old 03-16-2005, 11:43 PM   #15
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This is great... I'm a NASCAR fan and the fact that XM had a NASCAR channel almost got me to subscribe to XM instead of Sirius.

Too bad it's in 2007 !!! Such a LONG time to wait
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