Amy Clark with AMTC sent us this note yesterday.

Over the past couple of years, it seems that just about every car manufacturer has jumped at the opportunity to install satellite radio in the latest vehicle models. Those very same executives are noticing the effect such an inclusion has on buyers’ choices, not just during a test drive, but on the showroom floor as well.

Madza Motor of America, Inc. has announced an agreement with AMTC to install satellite radio receivers in its U.S. dealerships. The idea behind this is to have satellite radio playing in the showrooms and on the car lots in order to increase sales of vehicles with SIRIUS installed, as well as sales overall. Tests have been conducted suggesting the presence of music in a retail environment increases customers’ positive moods and the likelihood to purchase.

The press release can be viewed after the jump.

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