XM and SIRIUS to Offer A La Carte Programming
Companies’ FCC Filing to Detail Array of New Offerings Priced From $6.99 to $16.99 SIRIUS CEO Mel Karmazin to Discuss at National Press Club Address Today
NEW YORK and WASHINGTON, July 23, 2007 /PRNewswire-FirstCall via COMTEX News Network/ — SIRIUS Satellite Radio (Nasdaq: SIRI) and XM Satellite Radio (Nasdaq: XMSR) announced today that the merged company will offer American consumers for the first time the opportunity to choose programming on an a la carte basis. This unprecedented offering will provide subscribers with more choices and lower prices and pave the way for a unique form of competition in the entertainment industry — one based on the individual programming preferences of listeners.
Tomorrow, XM and SIRIUS will file their joint reply comments with the Federal Communications Commission (FCC). The filing will include detailed programming and pricing plans, including two a la carte options. One option will allow subscribers to choose 50 channels for just $6.99 — a 46 percent decrease from the current standard subscription rate of $12.95. Under this option, customers will also be able to include additional channels for as little as 25 cents each. The second a la carte option will allow subscribers to choose 100 channels and will allow SIRIUS customers to select from some of the best of XM’s programming (and XM subscribers to choose from some of the best of SIRIUS’ programming).
The combined SIRIUS-XM will also offer several other new programming packages, including two “family-friendly” options, as well. Those choosing one of the “family-friendly” options will be able to block adult-themed programming and, for the first time, receive a price credit. These packages will set a new standard in audio entertainment and subscription media, offering lower prices, package options, and “best of both” offerings. The new plans will give consumers the ability to choose from an array of different packages and price points, ranging from $6.99 - $16.99. A la carte programming will be available beginning within one year following the merger, and the other programming options will be available beginning within six months following the merger.
“Mel and I are very excited about being able to offer a la carte programming. We think this is going to be great for consumers and great for our business. From the day this transaction was announced, we promised that the merger would enable us to deliver more choices and lower prices for consumers. In our filing tomorrow with the FCC, we will offer detailed plans regarding how we will achieve those goals. These plans will further demonstrate why this merger is overwhelmingly good for consumers and in the public interest,” said Gary Parsons, Chairman of XM Satellite Radio.
In total, the companies announced a suite of eight post-merger programming options, all of which adhere to the companies’ commitment to maintain and enhance service to existing devices and to ensure that no consumer pays more after the merger for the service they enjoy today.
“The a la carte options and other packages unveiled today demonstrate that consumers will be the beneficiaries of this merger. The efficiencies of the merger will allow the combined companies to save hundreds of millions of dollars a year and give us the opportunity to increase the number of programming options available to subscribers,” said Mel Karmazin, CEO of SIRIUS Satellite Radio.
A La Carte Programming
The combined company will offer two a la carte packages. Consumers will select their channels on-line allowing them to easily review the full-range of each company’s programming choices. A la carte programming will only be available for subscribers using new radios, which will be developed following approval of the merger.
-- A La Carte -- 50 Channels ($6.99) -- Currently the only standard
package offered by either company is $12.95 a month. Under this new
option, for only $6.99 per month -- a savings of 46 percent --
consumers will be able to choose either 50 SIRIUS channels from
approximately 100 SIRIUS channels or 50 XM channels from approximately
100 XM channels. Additional channels can be added for 25 cents each,
with premium packages priced at additional cost. However, no one
choosing this option will pay more than $12.95 a month.
-- A La Carte -- 100 Channels ($14.99) -- Consumers may also choose an a
la carte offering of 100 channels each. SIRIUS customers will be able
to choose from some of the best of XM's programming and XM customers
will be able to choose from some of the best of SIRIUS' programming.
Today this programming would require two monthly subscriptions,
totaling $25.90. The new 100 channel a la carte option represents a
savings of 42 percent.
Best of Both Packages Will Be Available on Existing Radios
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