SIRIUS to devote five channels to tournament coverage allowing listeners to hear every shot of every game

Exclusive talk shows ‘The Shark Tank,’ hosted by Jerry Tarkanian, and ‘Rivals Radio’ to provide expert analysis throughout tournament

SIRIUS will be the exclusive satellite radio provider of every game of the 2008 NCAA® Division I Men’s Basketball Championship, offering listeners uninterrupted play-by-play access to every match-up from the opening round game on March 18 through the National Championship game in San Antonio, TX on April 7.

SIRIUS will devote five channels to tournament coverage and be the only radio broadcaster to air every game in its entirety with no blackouts. Games will air on SIRIUS channels 121, 122, 126 and 127. SIRIUS host Steve Torre will anchor SIRIUS’ coverage on these channels, providing up-to-the-minute scores and highlights during game breaks and directing listeners to other games around the dial. SIRIUS will also carry Westwood One’s coverage of the tournament, with pre-game shows and cut-ins to live game action, on SIRIUS Sports Central, channel 123.

On Selection Sunday, March 16, SIRIUS will provide live coverage as tournament brackets are announced, giving listeners up-to-the-moment info on who’s in and who’s out, on SIRIUS Sports Central channel 123 (6:00–9:00 pm ET).

Full tournament brackets, with match-ups and SIRIUS channel assignments, can be viewed and downloaded at www.sirius.com/collegesports starting Monday, March 17.

SIRIUS Satellite Radio will be providing comprehensive coverage of the Daytona 500 on SIRIUS NASCAR Radio channel 128, which will include the live race broadcast and like last year, multiple channels carrying in-car audio.

Channel 128 will be providing full coverage of the Gatorade Duels on Thursday, Feb. 14 (1:15 pm ET), the NASCAR Craftsman Truck Series race on Friday, Feb. 15 (7:30 pm ET) and the NASCAR Nationwide Series race on Saturday, Feb. 16 (12:45 pm ET).

On the big day, Sunday, February 17, SIRIUS is giving listeners 15 hours of live coverage of the 50th running of the Daytona 500 starting at 8:00 am ET. (Oh my god, set your alarms!) SIRIUS NASCAR Radio channel 128 will carry the race broadcast live nationwide (2:30 pm ET) and additional Driver2Crew Chatter™ channels will carry the in-car audio of NASCAR’s top drivers. The Driver2Crew Chatter™ combines the race broadcast with the driver-to-crew chatter, allowing fans to follow the overall race call and the in-car audio of a driver on a single channel.
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For the Tony Stewart fan that enjoyed listening or calling into Tony’s SIRIUS radio program, you can rejoice. The critically acclaimed talk show, Tony Stewart Live is returning for a 2nd season starting Monday, February 4th, 2008.

The show, hosted by Tony Stewart with co-host Matt Yokum, has a new time slot / night moving from Tuesday nights last year to Monday nights from 8:00 pm to 10:00 pm ET. Be sure to mark your calendars, phones, digital assistants, email and other nefarious calendar methods so you don’t miss it as it hits the satellite waves on SIRIUS NASCAR Radio, Channel 128.

“It’s hard to believe we’re already starting our second year on SIRIUS,” Stewart said. “I felt more and more comfortable with each show last year, as Matt and I learned something new every time we hung up the headphones. Our second year on the air will be even better. Our rookie ‘stripe’ is officially off. The show is a great way for us to connect with NASCAR fans, and really, fans of any type of racing. It’s two of the best spent hours of my week.”

Stewart is a two-time NASCAR Sprint Cup Series champion (2002, 2005), one of only 15 drivers in the history of NASCAR to win multiple Cup Series titles. In addition to his achievements on the NASCAR circuit, Stewart is the first and only driver to have won championships in stock cars, Indy cars and in USAC’s Midget, Sprint and Silver Crown divisions.

Check out SIRIUS’s web page, Tony Stewart Live.

SIRIUS Satellite Radio’s unique commercial-free music and action sports lifestyle channel, Faction, will provide comprehensive behind-the-scenes coverage of the 12th Winter X Games in Aspen, Colorado.

Faction’s coverage will be hosted by former Olympic skier Carrie Sheinberg and Faction staples Bryan Cullen and Michael Tully, with commentary from eight time winter X Game medalist, extreme skier, Jon Olsson. Fans will hear the latest results, breaking news and exclusive interviews with winter sports superstars. The wall-to-wall coverage can be heard January 24 through January 28 on Faction, SIRIUS channel 28.

Here it is:

Patriots team broadcast - channel 126
Giants team broadcast - channel 123
Westwood One Radio broadcast - channel 124
BBC Radio broadcast - channel 125
Westwood One Spanish broadcast (Spanish-Latin America) - channel 181
CANAL+ Spain broadcast (Spanish-Spain) - channel 110
France 2 broadcast (French) - channel 143
NHK Japan broadcast (Japanese) - channel 140
ARD broadcast (German) - channel 130
Telenet broadcast (Flemish) - channel 119
NTV Plus broadcast (Russian) - channel 122
SMG broadcast (Mandarin Chinese) - channel 121

Enjoy the game!!

by Bruce Simmons

In case you didn’t know, SIRIUS Satellite is broadcasting from the NASCAR NEXTEL Cup Champions Week from New York City.

Matt Yocum, the co-host of “Tony Stewart Live” will be broadcasting from the 20 car as the top 10 drivers in the Nextel Cup points standings drive their cars through Manhattan.

The Morning Drive will be broadcasting from the Hard Rock Café in Times Square from 7 a.m. to 11 a.m. EST on Wednesday. (Marty Snider and David Poole have all the fun!)

On Thursday, “Sirius Speedway” will broadcast from the Aflac Fan Fest at the Hard Rock Café from 3 to 6 p.m.

Following “Sirius Speedway”, Tony Stewart and Matt Yocum will unveil their “Stewie Awards” during a special broadcast of “Tony Stewart Live”.

Friday will see a special live broadcast with NEXTEL Cup rookie of the year Juan Pablo Montoya and Chip Ganassi. That’s 11 a.m. est.

Then, Sirius will carry MRN’s coverage of the Awards Ceremony at 7 p.m. from the Waldorf-Astoria.

See these and many more details over at SIRIUS.com.

You see Marty Snider on pit road, in the booth, and interviewing Dale Earnhardt Jr.. Marty is a driven man, pursuing his goals, living out his dreams, and through it all, remembering where he came from.

This interview compliments a profile I did on Marty back in July 2007, and some of my questions were designed to verify my information and to find out more about the man that the profile couldn’t tell us.

Marty grew up in High Point, North Carolina and hung around auto racing since the age of 10, over at Caraway Speedway (Caraway Speedway opened as a dirt oval in 1966. It was paved in 1972 when the track joined the NASCAR weekly racing series.)

Marty’s sports coverage career started in 1991 while he was at the University of North Carolina where he obtained his Political Science Degree* and worked at covering NASCAR and other sports for the NBC affiliate, WYFF (Where he got an award for his photography), Motor Racing Network(MRN), CNNSi, ESPN, NASCAR.com and is presently working for TNT / NBC Sports. In my original profile, some dates overlapped, but Marty said it is not uncommon for reporters to work for multiple organizations.

*A PoliSci degree was the degree to get when you wanted to get into broadcasting.

While Marty was being mentored in his early days by Dave Despain, he learned about every aspect of his chosen industry to get the job done. From this, Marty developed a very deep appreciation for what his support crew does for him.

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SIRIUS Satellite Radio and Tony Stewart, two-time NASCAR NEXTEL Cup Series Champion, announced today the nominees for the first annual ‘Stewie Awards,’ honoring the best, boldest and funniest moments of the 2007 NASCAR season.

The ‘Stewies’ will be awarded during a special broadcast of Tony Stewart Live, on SIRIUS NASCAR Radio channel 128 on Thursday, November 29 (6:00 – 8:00 pm ET) during 2007 NASCAR Champions Week. The 2007 Stewie Award winners will be decided by fans around the country who can cast their votes online at www.sirius.com/stewieawards.

Here are the nominees:

Golden Stewie Award – Honoring a legendary driver from the Golden Era of racing (1960-85)

Best Duet – For outstanding teamwork by a driver and crew chief
· Jeff Burton & Pat Smith: Start at rear of field due to engine change and win Dollar General 300 NASCAR Busch Series race (Oct. 12)
· Casey Mears & Darian Grubb: Fuel strategy in Coca-Cola 600 leads to Mears’ first career NASCAR Nextel Cup win (May 27)
· Clint Bowyer & Gil Martin: Martin keeps Bowyer calm and team performs only one adjustment all day to get Bowyer’s first career NASCAR Nextel Cup win in Sylvania 300 (Sept. 16)

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by Bruce Simmons

The most fan and industry coveted announcement occurred on Wednesday, September 19th, 2007 in regards to Dale Earnhardt Jr.’s new sponsor and car number from the Dallas, Texas Convention Center.

Basically, Dale Earnhardt Jr will be driving the Hendrick Motorsports 88 car, sponsored by Mountain Dew Amp Energy Drink AND The National Guard.  The sponsor duties will be shared amongst these 2 sponsors through the year.

Rick Hendrick noted that during this whole process while we, the press and fans were waiting, he kept doing things to throw us off…  One example is that Rick had his decal shop print up 81 decals and other such little things.  (But no one took the bait on the decal stunt!)  Tricky guy!

See the Hendrick Motorsports site for the announcement, and the home page address is splashed with the new car images!

ADDITIONALLY, as far as Jr’s 2007 Sponsor is concerned, Budweiser, it was announced on Tuesday, the 17th that Kasey Kahne will be driving the #9 Budweiser car for 2008!!

See the Evernham website announcement

It was probably one of the most intense, busiest media weeks that NASCAR has seen in quite some time and I think these changes are pretty good mixes of drivers and sponsors.!

SIRIUS ANNOUNCES COMPREHENSIVE COVERAGE OF 2007 CHASE FOR THE NASCAR NEXTEL CUP

* SIRIUS will broadcast every race of the Chase live nationwide; Ten additional channels will carry in-car audio from NASCAR’s top drivers
* SIRIUS NASCAR Radio to provide the most extensive daily radio coverage available

NEW YORK – September 13, 2007 – SIRIUS Satellite Radio (NASDAQ: SIRI), the Official Satellite Radio Partner of NASCAR, will provide the most comprehensive radio coverage of the 2007 Chase for the NASCAR NEXTEL Cup, broadcasting all ten races live and providing listeners with in-car audio from NASCAR’s top drivers as they compete for the coveted NASCAR NEXTEL Cup Series Championship.

On Sunday, September 16, SIRIUS will broadcast the first event of the Chase, the Sylvania 300 NASCAR NEXTEL Cup Series race (1:15 pm ET) live from New Hampshire International Speedway in Loudon, NH on SIRIUS NASCAR Radio, channel 128. For all ten Chase races, SIRIUS will provide the live race call on channel 128, plus ten additional Driver2Crew Chatter™ channels that will combine the race broadcast with the in-car audio of ten different race teams.

For every race, SIRIUS will provide in-car audio for the top nine drivers in the championship points standings. The tenth Driver2Crew channel will be the “Fan’s Choice” and will carry the in-car audio of a driver chosen by fans who cast their vote by logging on to www.sirius.com/driver2crew.

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