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Old 06-11-2003, 04:15 PM   #1
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Muzak vs. Sirius for COMMERCIAL accounts?
 
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Default Muzak vs. Sirius for COMMERCIAL accounts?

Any thoughts on this? You all know what I think...Sirius has a HUGE market open to them here, with the high cost of Muzak. And a market that will be loyal and lucrative.
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Old 06-11-2003, 05:52 PM   #2
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It would be an interesting market research project for them. It sounds good, but maybe the logistics just are not there. You would think that would be a no brainer. I bet you that MusicChoice has a strangle hold on that segment
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Old 06-11-2003, 08:44 PM   #3
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XM sells commercial service for, I believe, $24.95 a month. I think Sirius has similar rates. Muzak, last time I checked, was much more expensive.
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Old 06-29-2003, 08:16 PM   #4
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Sirius and XM have a huge market open to them because of the ease of installation. I have a DMX Direct system that has a sound quality and music selection that rivals both Sirius and XM. The only problem is most small businesses and consumers don't want to mess with a 3ft KU-Band dish. I'm sure the DMX business rate is $100+ a month. Sirius and XM units will start poping up in businesses that need main stream music. I say mainstream because an Italian restaurant would want to a DMX unit because of the Italian music channel. I don't see Sirius or XM adding speciality channels because the music quality would suffer on all channels causing flight from the service. This opinion is based on today's technology, who knows what the future will hold!
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Old 06-29-2003, 08:26 PM   #5
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It also depends. The place I work at just has FM on with a jukebox and if the bartenders bring their own CDs, a decent CD player. I've tried to get the boss to get Sirius, but to no avail. He's a god damn cheapskate.
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Old 06-29-2003, 08:38 PM   #6
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Bartenders?

The boss/owner is liable to pay music royalties to ASCAP, BMI, etc. If s/he gets caught it can be QUITE expensive. Listening to AM/FM CD's is not permissable in a place of business where the customers are present without payment of royalties. I assume the royalties are included in Sirius/XM commerical account charges.

A local amusement park ended up paying many, many thousands of dollars to the music licensors when they were caught playing the radio in their park (and they were an advertiser!)

Sirius would not doubt be cheaper than the fines if caught!
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Old 06-29-2003, 08:47 PM   #7
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I have no idea what commercial service rates Sirius offers (do they?), but with XM its $24.99 for the first sub at the location and $9.99 for each additonal at that same location. That INCLUDES all necessary/required royalties to the music industry.
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Old 06-30-2003, 01:22 AM   #8
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I used to work in an office that had Muzak, cost about $70 a month, they only used it for music on hold. You don't need the Muzak sound quality for that though. I know that companies that have FM music on hold have to pay (or should pay) a lot per month for that, as out of town people listen to it.
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Old 06-30-2003, 06:08 AM   #9
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Default Commercial accts

Sirius has Commercial Service coming out very shortly.
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Old 06-30-2003, 09:27 AM   #10
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Default Re: Commercial accts

Quote:
Originally Posted by SiriusNY
Sirius has Commercial Service coming out very shortly.
Unfortnately, this was a market they should have proactively gone after LONG before now!

Kudos to XM for thinking of this. Again, Sirius has to play catchup .
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Old 06-30-2003, 09:46 AM   #11
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Its probably not that SIrius didn't want to go after this market, they just didn't have the hardware to do it. I meanit takes drive and ambition to convert a car stereo Sirius receiver to something that can be used at home/office. You think business owners have enough time to mess with that?

How with th h2a, there's a product that may allow Sirius to step into this market. Business owners may be weary about the "adjusting the antenna" part sometimes during the day though. Unless they get an outdoor antenna or have good signal inside.
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Old 06-30-2003, 10:13 AM   #12
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Muzak uses a sizeable outdoor antenna. I would think an outdoor antenna would be VERY wise for any business. Drop outs are simply not acceptable in a business environment.
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Old 06-30-2003, 10:50 AM   #13
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Quote:
Originally Posted by ziggy
How with th h2a, there's a product that may allow Sirius to step into this market. Business owners may be weary about the "adjusting the antenna" part sometimes during the day though. Unless they get an outdoor antenna or have good signal inside.
To start with I think that most businesses that were going to setup up SIRIUS for their business would definately do the outdoor antenna. So the moving sats at that point becomes a moot point. I have mine outdoors and I NEVER have to move it. If the business is in an area covered by a repeater then of course they could leave the antenna indoors, but with the limited amount of repeaters outdoor installation of the antenna is the only way to go and I'd recommend that for SIRIUS or XM.
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Old 07-01-2003, 05:18 AM   #14
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I'm sure that the new multi-zone systems will all come with an outdoor antenna either bundled with, or as a recommended accessory.
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