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Old 11-06-2006, 02:26 PM   #1
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Default HD Radio gets distribution boost, holiday push

HD Radio Gets Distribution Boost, Holiday Push November 6, 2006
The next phase of a $200 million marketing campaign for HD Radio will launch on November 13, touting Circuit City as the initiative’s first “big box” retailer. The campaign also will alert consumers to RadioShack’s HD radio rollout to new markets and the price reduction of JVC’s automotive HD radio receiver to $199. Plus, rebates of up to $50 are now available on select receiver models.

The holiday-focused advertising campaign will begin with 150 commercials per HD Digital Radio Alliance-member radio station per week. The spots will promote digital radio products in Circuit City stores in 10 markets, as well as RadioShack's expansion of its HD offerings to include about 2,500 stores nationwide. RadioShack is now offering HD radios in 56 of the 68 markets where HD broadcasts have launched. Other Alliance partners to be promoted in the campaign include Amazon, Cambridge SoundWorks (which recently launched two new HD radio models), Crutchfield, Tweeter and JVC. Some retailers and manufacturers will also be working on additional marketing efforts such as print advertising, catalogue inclusion and in-store campaigns.
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Old 11-06-2006, 02:32 PM   #2
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A big [YAWN] from me on this. Until they get the signal strength issue resolved, I don't see this taking off. I am 35 miles north of NYC and the HD signals are patchy. Granted there are some terrain issues to contend with, but you still need to put a decent signal out. Broadcasters claim this will get better over time, but who knows.

AM HD only operates during daytime hours.

I will say that some of the HD formats are rather good (and commercial free).
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Old 11-06-2006, 02:37 PM   #3
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Quote:
Originally Posted by limegrass69
A big [YAWN] from me on this. Until they get the signal strength issue resolved, I don't see this taking off. I am 35 miles north of NYC and the HD signals are patchy. Granted there are some terrain issues to contend with, but you still need to put a decent signal out. Broadcasters claim this will get better over time, but who knows.

AM HD only operates during daytime hours.

I will say that some of the HD formats are rather good (and commercial free).
A lot of the HD formats in my area on HD2 are just rejected formats that were on their original FM frequencies. Jammin' Oldies, 50's and 60's oldies, and even an all live, and an all acoustic channel (sound familiar sat radio subscribers?) nothing really compelling that would make me want to subscribe. Although there are some FM frequencies on Public radio that are HD1 that would sound pretty decent, but I'd still be worried about reception issues. Especially out in the sticks where satellite radio really shines.
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Old 11-09-2006, 05:46 PM   #4
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So they are going to flood their usual stations with commercials for their commercial-free stations? Sounds like good incentive to get SOMETHING commercial-free.
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Old 11-09-2006, 06:03 PM   #5
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If there is a list of MUST HAVES in the radio industry HIDEF radio is NOT IT.
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Old 11-10-2006, 02:31 PM   #6
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If I understand it right...a person walking into CC or BB would have to buy an HD head unit, and have their factory unit taken out. If they want sat radio, they would buy an add-on tuner to install, keeping their factory head unit. This alone will hurt HD radio. If it takes off, it will be because the OEMs put it in their autos. I don't see many buying HD radio head units. Why would you?
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Old 11-10-2006, 07:04 PM   #7
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They are really pounding the HD ads, from what I've heard the few times I've heard FM. I think the angle is that it's like sat but no subscription fee and no ads (until they get people sucked into buying the hardware...)
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Old 11-10-2006, 07:21 PM   #8
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Quote:
Originally Posted by TheScionicMan
They are really pounding the HD ads, from what I've heard the few times I've heard FM. I think the angle is that it's like sat but no subscription fee and no ads (until they get people sucked into buying the hardware...)
I heard the first Circuit City advertisement for it as well. They're really stepping it up for the holidays.
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Old 11-16-2006, 12:23 PM   #9
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One of the retailers will have a $99 HDRadio for Black Friday.

I can't remember which ad I saw it in. Maybe Radio Shack?
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Old 11-16-2006, 03:35 PM   #10
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I'd like to know who that is, because I'll probably pick one up....
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Old 11-16-2006, 07:39 PM   #11
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Default HD radio

Quote:
Originally Posted by PowercatRich
I'd like to know who that is, because I'll probably pick one up....
HD radio has better sound quality than Sirius or Xm on its HD-1 streams...
They just need a PNP radio like the sattelite radios out there to get it out there.Who wants to buy a new radio for HD????Not me.For $49 I might consider one if they make a PNP though.Only bummer is the higher bitrates or better sounding streams are on HD-1 and thats usually the FM equivalent,so whats the difference having HD or sirius ?And sirius and xm are commercial free so what wins?
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Old 11-21-2006, 06:39 AM   #12
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Default It IS Radio Shack

http://www.bfads.net is reporting a $99 HDRadio there.

Good luck with the lines

(In all honesty, you will probably avoid them altogether at Radio Shack.)
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Old 11-24-2006, 02:02 PM   #13
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I checked this out at RS, and it's pretty cool. Really sounds just like CD on the FM band. I'm not too impressed with the user friendlyness of the unit, but for $100 why not...
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Old 11-24-2006, 02:07 PM   #14
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Does anyone have a LINK to the $99 HD radio? (THANKS)
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Old 11-24-2006, 05:27 PM   #15
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Default The link

http://www.radioshack.com/product/in...tId=2460834&cp

Radio Shack online is still showing them (and many other BF items) in stock even online. Like I said, for whatever reason, people just totally avoid Radio Shack sales. Whenever I go there to buy blank DVD's on sale (at really good prices), there is never anybody else in the store.
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