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Old 11-27-2006, 12:31 PM   #1
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Default Wheres the Howard Marketing Blitz Promised?

Mel stated that they had a MAJOR marketing plan with Howard for the holidays--I have seen auto commercials but nothing with Howard---and no talk show blitz either--What gives??(and Howard on vacation again mid month Dec.)
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Old 11-27-2006, 01:56 PM   #2
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Oh he did? When was this?
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Old 11-27-2006, 02:35 PM   #3
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mel is the best seller of sizzle I have ever seen.
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Old 11-27-2006, 03:19 PM   #4
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Wheres the Howard Marketing Blitz Promised?
 
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The holidays are not over yet. Just beacuse it's not happened yet doesn't mean it won't happen at all.
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Old 11-27-2006, 06:44 PM   #5
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Quote:
Originally Posted by rustytrombone
Oh he did? When was this?
I hionestly never heard that either and I don't think either HOward or Sirius is intersted in advertising. I guess they figure it's big enough to grow on it's own. Honestly, with the Stellito, I don't understand why they can't get a good commerical going. Something like a hot chick walking around and dancing to the different stations....Maybe she puts on Howard and laughs...it's not rocket science....I could make a decent commerical. Problem is the cost, of course...I think XM bought so many commericals they could pay for Howard for nearly two years!
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Old 11-27-2006, 09:53 PM   #6
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Quote:
Originally Posted by VinnyM27
I hionestly never heard that either and I don't think either HOward or Sirius is intersted in advertising. I guess they figure it's big enough to grow on it's own. Honestly, with the Stellito, I don't understand why they can't get a good commerical going. Something like a hot chick walking around and dancing to the different stations....Maybe she puts on Howard and laughs...it's not rocket science....I could make a decent commerical. Problem is the cost, of course...I think XM bought so many commericals they could pay for Howard for nearly two years!
Keep in mind, last year they sold 500,000 radios in the final 10 DAYS of the year. We still have a little over a month to really see a marketing blitz.
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Old 11-27-2006, 10:59 PM   #7
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Quote:
Originally Posted by loadfet17
Keep in mind, last year they sold 500,000 radios in the final 10 DAYS of the year. We still have a little over a month to really see a marketing blitz.
http://shop.sirius.com/edealinv/serv...r=2640&jump4=Y
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Old 11-28-2006, 08:24 AM   #8
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I saw the coolest commercial for Sirius the other day that was completely built around Howard. Even my wife, who can't stand Stern, thought the commercial was the cat's pajamas. It had live footage from his last day on testicular radio, with the crowd cheering 'Howard, Howard...'. So, if you asked me I would say that the campaign is just staring to get up and running.
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Old 11-29-2006, 07:45 AM   #9
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Quote:
Originally Posted by rustytrombone
Oh he did? When was this?
during the 3rd Q conference
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Old 11-29-2006, 07:55 PM   #10
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Just saw a Sirius banner linked to the bottom of yahoo homepage.......
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