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Old 01-09-2007, 05:37 PM   #1
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Default OA Continue Their Failure in NYC

Fall Arbitrons:

(12+) 1.6 - down from a 2.2 in the summer.

(persons 25-54) 2.4 - down from 3.1 in the summer.

(18-34) 3.1 - down from 4.1 in the summer.

(men 25-54) 3.9 - down from 5.0 in the summer

They stalled in the last report and are now tanking in this one.

So, what is the problem? The NYC audience already know who they are. OA fans + 66% of Howard's former morning fans should equal big ratings in a short time. Enough with the "we are still building" mantra which they have been repeating ever since they started on XM and have continued for over eight months back on regular radio. Please, no more excuses, just entertain the fans. You pests should stop making excuses for them.

They need to stop redoing their "greatest bits", which were derived from Howard and Allen Funt. They have two shows with different content and they do not prepare for either of them.
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Old 01-09-2007, 05:46 PM   #2
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Quote:
Originally Posted by Rocinante
Fall Arbitrons:

(12+) 1.6 - down from a 2.2 in the summer.

(persons 25-54) 2.4 - down from 3.1 in the summer.

(18-34) 3.1 - down from 4.1 in the summer.

(men 25-54) 3.9 - down from 5.0 in the summer

They stalled in the last report and are now tanking in this one.
This is what happens when your business plan is built on revenge rather than sound reasoning. I wonder what it's like when Les Moonves meets with Sumner Murray Rothstein aka the Crypt Keeper, and the two of them discuss the utter failure that is the CBS radio division. I'm sure that Les just backs the bus over Joel Hollander, who I expect they'll be firing any day now.

Too bad Tom is such a yes man... the guy actually has a good head on his shoulders, but is nothing more than a follower.
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Old 01-09-2007, 06:24 PM   #3
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Don't the Arbitron ratings go down across the board during the last quarter?
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Old 01-09-2007, 08:10 PM   #4
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Quote:
Originally Posted by packie juppet
Don't the Arbitron ratings go down across the board during the last quarter?
Nope. Some stations with bad ratings books have made the argument that more people listen in the summer since more people take road trips when the weather is nicer. But that questionable argument would not explain the huge drops in every O&A demo while the ratings for other shows on the station, like JV & Elvis, are up. More importantly, the whole premise is negated according to today's NYC Arbitron book: half the stations in the top ten are either up or flat from the last book:

WLTW 7.1 from 6.0 last summer
WPAT 4.8 from 4.4 last summer
WBLS 4.0, flat from last book
WINS 3.6 from 3.5 last summer
WQCD 3.3 from 3.2 last summer

And with the law of averages at work, the other half of the top 10 (WSKQ, WHTZ, WRKS, WQHT, and WABC) are down from the summer. Bottom line is regardless of the season, the "showcase" morning show for any station should never drop that significantly in the ratings after eight months when it is expected to be developing and growing its core audience.
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Old 01-09-2007, 08:29 PM   #5
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Quote:
Originally Posted by WayneEdwards
Nope. Some stations with bad ratings books have made the argument that more people listen in the summer since more people take road trips when the weather is nicer. But that questionable argument would not explain the huge drops in every O&A demo while the ratings for other shows on the station, like JV & Elvis, are up. More importantly, the whole premise is negated according to today's NYC Arbitron book: half the stations in the top ten are either up or flat from the last book:

WLTW 7.1 from 6.0 last summer
WPAT 4.8 from 4.4 last summer
WBLS 4.0, flat from last book
WINS 3.6 from 3.5 last summer
WQCD 3.3 from 3.2 last summer

And with the law of averages at work, the other half of the top 10 (WSKQ, WHTZ, WRKS, WQHT, and WABC) are down from the summer. Bottom line is regardless of the season, the "showcase" morning show for any station should never drop that significantly in the ratings after eight months when it is expected to be developing and growing its core audience.

But...but...but...Mr. Jay Leno said they were the number one radio show in the country.
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Old 01-09-2007, 08:30 PM   #6
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Quote:
Originally Posted by packie juppet
Don't the Arbitron ratings go down across the board during the last quarter?

should be stronger during the fall then the summer/.
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Old 01-09-2007, 08:54 PM   #7
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Quote:
Originally Posted by mercury
should be stronger during the fall then the summer/.
I worked in radio for 16 years and I've heard it spun both ways, depending on the ratings. I've even heard ratings drops blamed on "book placement", i.e. who gets the Arbitron diaries to fill out during a given quarter. I've heard salesmen claim people got the call letters confused with other stations that had similar call letters. No one I know believed any of the spins, and nobody complained when the ratings were good. Let's say for the sake of argument that Arbitron isn't perfect; at best what does that mean...that O&A should have been number 18 instead of number 21? Any way you slice it, they aren't even in the game...and barely in the bleachers. Maybe they need to talk about Howard more....

Last edited by WayneEdwards; 01-09-2007 at 08:58 PM..
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Old 01-09-2007, 10:28 PM   #8
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Quote:
Originally Posted by packie juppet
Don't the Arbitron ratings go down across the board during the last quarter?
There is the contention that summer books are low because people are out of town on vacations. The fall book (the one I posted) should always show numbers going back up again. Therefore, this is a double whammy against OA.
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Old 01-09-2007, 10:31 PM   #9
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Quote:
Originally Posted by WayneEdwards
I worked in radio for 16 years and I've heard it spun both ways, depending on the ratings. I've even heard ratings drops blamed on "book placement", i.e. who gets the Arbitron diaries to fill out during a given quarter. I've heard salesmen claim people got the call letters confused with other stations that had similar call letters. No one I know believed any of the spins, and nobody complained when the ratings were good. Let's say for the sake of argument that Arbitron isn't perfect; at best what does that mean...that O&A should have been number 18 instead of number 21? Any way you slice it, they aren't even in the game...and barely in the bleachers. Maybe they need to talk about Howard more....
Or, they could find their own little niche like Imus did and worry about their own show without obsessing over Howard. It appears they have no choice now, anyway.
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Old 01-09-2007, 10:45 PM   #10
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I honestly could care less. but all I have to say to the Trolls that come here is

HAHAHAHAHAHAHAHAHAHAHAHA! And don't blame this on JV and Elvis...Stern would always give the midmorning shows a ratings boost, not the other way around.

I also read in another board that their rank in NYC is 21 (DLR was 22). I am not sure if this is true.

Oh..by the way,the stuff about fall vs winter differences. Stern never had a significant drop. Even with his long vacations, his "Best Ofs" still managed to keep his show in the top spots.

Anyway, this news must be driving Goreds nuts. Especially on Howards 1 year anniversary and on the same day he gets his Bonus for surpassing subscriber expectations.
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Old 01-10-2007, 01:29 AM   #11
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Quote:
Originally Posted by WayneEdwards
Radio & Records says they went from a 2.2 to a 1.9 (12+) from summer to fall.
On the Carolla show the other day they were talking about Arbitron Ratings and how meaningless they are in a sense. His show pulled a 3.3 in November and then a .7 in December, hence the firings and hirings in January.

Teresa Strasser even pointed out that the name itself is practically taken from the word arbitrary.
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Old 01-10-2007, 02:50 AM   #12
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Quote:
Originally Posted by packie juppet
On the Carolla show the other day they were talking about Arbitron Ratings and how meaningless they are in a sense. His show pulled a 3.3 in November and then a .7 in December, hence the firings and hirings in January.

Teresa Strasser even pointed out that the name itself is practically taken from the word arbitrary.
Carolla was referring to the monthly Arbitrends, not the quarterly Arbitron ratings which stations base their advertisng rates on. Arbitrends are estimates not accredited by the Media Rating Council and Arbitron itself does not guarantee their accuracy. If you look at the quarterly Arbitron ratings, they never equal the average of the three monthly Arbitrends. In fact, the Arbitron subscription service stations and advertisers pay for does not even include Arbitrends. They only started providing them at the request of stations who wantto have more ammunition if they show they had a "good" month.

All that aside, I agree that Arbitron has a monopoly on radio ratings and their methodology, having a supposedly scientifically picked sample of listeners fill out diaries of what stations they are listening to and when, seems outdated relative to available technology. At some point in the very near future "people meters" will replace the diary system (I'm not kidding) where electronic devices are pointed at peoples cars and homes to more accurately determine what stations people are actually listening to. The system is already in use in parts of Europe.

EDIT: I deleted the part which referenced Radio and Records because they're dead wrong--O&A did get a 1.6 as documented here:

http://www.nydailynews.com/entertain...p-410181c.html

Last edited by WayneEdwards; 01-10-2007 at 02:11 PM..
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Old 01-10-2007, 06:30 AM   #13
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They will always be chasing the tail. They will never be Howard. I have listened to them a couple of times..and all they ever try to be is Hoarward Show.. so with that..IMHO--

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Old 01-10-2007, 07:36 AM   #14
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Wow, a few months back, we were joking about how Whoopi would be kicking their ass in Chicago. Not only is she kicking their ass in Chicago, she's kicking their ass by 5 whole rankings (she's a "quiet 16") in their own home town. I can understand Imus, but Whoopi??? She never even done radio before!

It's over Johnny . . .
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Old 01-10-2007, 07:38 AM   #15
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I'm sure their ratings failure is due to Howard in some way...
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