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Old 10-24-2007, 12:41 PM   #46
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Good points. As for The Spectrum, once Demos and Carol Miller started using the talk time in between songs to promote their personal political agenda and relating the music they played to said agenda I stopped listening to the channel. AAR listeners tend to be older and tend not to enjoy be preached to b DJ's. Talk about the music and leave the politics to the talk channels. The Spectrum might benefit if it dropped the DJ's and went all music.

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Originally Posted by Road Hog View Post
Some observations:

1. The money spent on Martha and everyone on the Stars channel may as well have been flushed down the toilet. As soon as all of their contracts are up, dump them all.

2. Money spent on the Blue Collar comedy channel, on the other hand, was surprisingly worth it.

3. I can see why Planet Jazz was axed when the Grateful Dead got added.

4. There's room for consolidation in the Pops category - Starlite, Love, Movin Easy - lose one of these.

5. Really dissapointingly low ratings: Spectrum, Underground Garage, Disorder (probably my top three rock channels)

6. Surprisingly high ratings: Hair Nation (that many people still want this stuff?)

7. Now I'm even more confused why they dumped the DJs on Sirius Gold. Ratings for that channel are in line with the other popular decade channels (Vibrations, 70s).

8. I would have guessed Classic Vinyl did far better than Classic Rewind, but they're about the same.
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Old 10-24-2007, 03:21 PM   #47
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I hate to see Arbitron working it's way into sat radio. Why? Because I like niche channels. That's the point of sat radio for me. I could listen to top 40, country, rap, or decade channels on my FM dial for free. I've got Sirius for the metal, unkown rock acts, undergound, blues, jazz, and the NFL. All content I can't get locally because it wouldn't be viable. As I've posted in other threads I would love to see several more niche channels added. The problem is none of these channels will compete with things like Sirius Hits 1 or Blue Colar Radio. Sat radio is far from perfect now, but I guess I better enjoy it now before it turns into more of the same crap I get on FM without commercials.
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Old 10-24-2007, 04:10 PM   #48
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Here's are Arbriton's ratings comparison charts for XM & Sirius

From XMFan:
AQH (Average Quarter Hour)
http://www.xmfan.com/files/MasterArbsAQH.xls
TOTAL CUME (Total Unique Listeners)
http://www.xmfan.com/files/MasterArbsCume.xls
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Old 10-24-2007, 05:35 PM   #49
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Quote:
Arbitron's shaky take on satellite radio ratings

As I've noted before, Arbitron's analysis of satellite radio ratings is hopelessly flawed due to methodological circumstances which make these estimates closer to fiction than an episode of Bionic Woman.
I do believe there's some veracity in the proportions between the various channels, however. That is, the stuff that Arbitron shows as more popular is probably more popular in real life than the stuff they show as less popular. But do not under any circumstances believe these numbers beyond that.
http://www.hear2.com/2007/10/arbitrons-shaky.html
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Old 10-24-2007, 06:45 PM   #50
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Does that guy not get it or is it me?

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That said, Sirius is and always has been making a terrible mistake by keeping Stern locked in the Karmazin Tower of London. All over the new media landscape those who own content are awakening to the notion that they cannot and should not erect barriers to that content, premium or otherwise. They are realizing the audience - and the advertisers - are their friends. In fact, if the content is "premium," that premium should come from the advertisers, thanks to the audience. More on that later.
Isn't that the O&A experiment that has gone terribly wrong.? The fact that I do not have to sit through 20 min spots is why I love SAT. I willingly pay the premium because I do not want to be advertised to. Advertiser's are not my friends. I want to punch them in the face for harassing me at every turn in life.
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Old 10-24-2007, 07:03 PM   #51
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I guess I don't get it. The point isn't just which Sat stream we are listening to but the fact that we are SUBSCRIBING to SatRad. While I may listen to the dacades and "classic" streams more than any others, the reason I am willing to pay for Sirius and XM is for the additional options that I listen to less often, CNN, FOX, Outlaw, Bluegrass etc. These niche streams are listened to by those of us who ALSO listen to the music we could hear (30 or so minutes per hour) on FM radio.
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Old 10-24-2007, 07:13 PM   #52
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I mainly agreed with his premise that these numbers aren't real accurate. the rest is kinda flaky. Sirius should really perform their own survey. They KNOW who their customers are. i got one after a few months of being a subscriber but haven't seen anything for the last year or so...
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Old 10-24-2007, 10:13 PM   #53
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Based on the survey all the channels would be switched to Stern, Top 40 or Country. But Satellite does not work that way. It is for the variety!!! I love the Playboy Channel but it did not do so well.
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Old 10-25-2007, 12:11 AM   #54
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Time to do some weeding

XM - The Verge, Fine Tuning, Air Musique, Quoi De Neuf, Indy Car, Extreme XM, WSIX, WLW, National Lampoon, The Power, Radio Parallele and Reach MD. All XM needs to do is just dump these and spread the bandwidth over their music channels.

Sirius - Catholic Channel, Radio Korea, Hardcore Sports, Info Plus, RCI Plus, Rock Velours, World Radio Network, Premiere PLus, CBC Radio 1, Bloomberg, Sports Action, Lime, Iceberg, Bande Apart and BBC Radio 1. Do the same spread of bandwidth to music.
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Old 10-25-2007, 10:12 AM   #55
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Quote:
Originally Posted by Road Hog View Post
Some observations:

6. Surprisingly high ratings: Hair Nation (that many people still want this stuff?)
Are you kidding? Hair Metal has been consistantly highly rated. There are MANY fans of the genre, both old and new. It's also one of the longest lasting forms of rock. It's also lasted longer than any form since. How long did crap like grunge/emo/nu-metal, etc... last? Now, if it would've died out gracefully, instead of MTV pushing grunge crap...it might be a different story now.
Hopefully, these high numbers will mean a more expanded playlist and some special shows on what is actually a premiere channel!
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Old 10-25-2007, 10:27 AM   #56
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I think something like the true classical channels would be better if they had better SQ. You can't get into orchestra when it's flat sounding. Same with Big Band and anything with a bunch of different musicians.

Just can't feel it the same way.
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Old 10-25-2007, 10:34 AM   #57
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You all can't really be surprised that the bubble gum and fart joke stations are top-rated. This is America, where brain poison like Survivor is a top show, and we get our news in 3-second sound bites. Anything requiring thought, reflection, or an acquired taste ain't gonna fare well in the Arbitron ratings.
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Old 10-25-2007, 11:17 AM   #58
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Quote:
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Are you kidding? Hair Metal has been consistantly highly rated. There are MANY fans of the genre, both old and new. It's also one of the longest lasting forms of rock. It's also lasted longer than any form since. How long did crap like grunge/emo/nu-metal, etc... last?
Musical taste is obviously subjective. I don't doubt there are fans of hair metal, I was just surprised how many there are - I always thought of this one as a niche channel, not a mainstream channel. I'm glad it's there for those who like it, even if it's not for me. I prefer the grunge stuff that came out in the early '90s, and the relatively high ratings for Lithium prove there are plenty fans of that as well. Something for everyone.
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Old 10-25-2007, 06:06 PM   #59
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Originally Posted by BigSexy View Post
Sirius - Catholic Channel, Radio Korea, Hardcore Sports, Info Plus, RCI Plus, Rock Velours, World Radio Network, Premiere PLus, CBC Radio 1, Bloomberg, Sports Action, Lime, Iceberg, Bande Apart and BBC Radio 1. Do the same spread of bandwidth to music.
Can't touch the Canadian stations, there is that nastly little requirement for Canadian based programming in order to provide the service in Canada. That said, I wonder how many Canadians listen those stations!
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Old 10-26-2007, 11:21 AM   #60
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Unfortunately,I think the ratings are important to the talk channels on Sirius since they contain ads, and like it or not, advertisers DO use them.
It seems particularly inappropriate to for an advertiser to be guided by these flawed ratings since so many people who may have been listening did not even have an opportunity to be counted. For example in the Spring of 2007, in Philly and Houston they used the PPM ( asort of electronic sensor instead of usual handwritten book) which only measured encoded stations. I doubt Sirius is encoded since they dont need them (other than maybe on their talk channels if they cant convince advertisers to buy outside of their Arbitron comfort zone) This means that in market 4 and 10 which is about 5% of the entire US coverage, Sirius received zero ratings. Also unsurveyed Arbitron areas such as boats, the Bahamas, and rural areas that Arbitron doesn't measure also get big fat zeros.
Also if you have ever seen an Arbitron book it is set up to review Terrestrial stations. If you look at the instructions, Sat Rad is barely even mentioned, nor is internet radio for that matter. Also, if someone listened to a program that is on both Sat Rad and Terrestrial and the diary keeper did not mention Sat Rad, the listening was attributed to the Terrestrial station. (Opie and Anthony on XM for one) Traditionally if Arbitron cannot tell the difference between two possibilities they are supposed to divide the credit. To my knowledge they did not do so here.
Also, yes the NFL ratings were low, but it was the Spring. Could we even expect any listenership then?
I have always felt that Martha Stewart, Eminem, Maxim, Cosmo and all of the other "name branded" channels are a waste of money. Clearly they are not getting listeners. Does Sirius believe that anyone picks their service because of these people? I don't. it sounds like Sirius management bought into a bunch of jargon from their marketing people instead of listening to the people who program and know how listeners use radio. It seems clear to me that people pick Sirius first for Howard Stern and second for the commercial free music. Even the commercial free Top 40 Hits 1 did great even though there is a top40 in every market in the country. This says to me that there is great value in the commercial free aspect. I would spend more money on making these channels better and let Martha and Eminen go to better direct the money. Just my 2 cents.
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