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Old 08-27-2003, 03:57 PM   #1
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Default Sirius to be featured on many 2004 Motorhomes

SIRIUS SATELLITE RADIO TO BE FEATURED ON MANY 2004 MOTORHOMES

Winnebago, Fleetwood, Newmar, Gulfstream, Monaco, and Four Winds International to Offer Sirius on Visteon Equipped 2004 Coaches

NEW YORK - August 27, 2003 - SIRIUS (NASDAQ: SIRI), known for delivering the very best in commercial-free music and premium audio entertainment, and RiverPark, Inc., a leading supplier of OEM equipment and exclusive distributor of Visteon products to the motorhome market, announced today that several of the best known and respected brands in the RV industry will be offering SIRIUS as a factory installed feature on 2004 models.

Each coach will be equipped with a Visteon CD6 head unit including AM/FM, 6-Disc-CD integrated changer, and SIRIUS satellite-ready functions. This unit will have a direct digital interface to a Visteon SIRIUS tuner and will be bundled with one year free of SIRIUS satellite radio service.

Some specific models offering the Visteon/SIRIUS system include Winnebago's Ultimate Freedom, in which it will be standard, the Fleetwood American Coach Line, Gulfstream's Sun Voyager, and the Mandalay by Four Winds International. In addition, Newmar and Monaco will be offering SIRIUS on various models throughout their product lines.

"These coach builders represent the top manufacturers in our industry and we are proud to partner with them to make SIRIUS available to their customers," said RiverPark Vice President of Operations, Steve Bollero.

"SIRIUS is thrilled to be working with RiverPark and honored that these leading manufacturers have selected Visteon products and our premium service for their coaches," said Thomas Steckbeck, Vice President, Specialty Markets for SIRIUS. "We believe our commercial free music and outstanding selection of talk programming will greatly enhance the already exemplary customer experience buyer's of these world class vehicles enjoy."

About SIRIUS

SIRIUS is the only satellite radio service bringing listeners more than 100 streams of the best music and entertainment coast-to-coast. SIRIUS offers 60 music streams with no commercials, along with over 40 world-class sports, news and entertainment streams for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. Stream Jockeys create and deliver uncompromised music in virtually every genre to our listeners 24 hours a day. Satellite radio products bringing SIRIUS to listeners in the car, truck, home, RV and boat are manufactured by Kenwood, Panasonic, Clarion and Audiovox, and are available at major retailers including Circuit City, Best Buy, Car Toys, Good Guys, Tweeter, Ultimate Electronics, Sears and Crutchfield. SIRIUS is the leading OEM satellite radio provider, with exclusive partnerships with DaimlerChrysler, Ford and BMW. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeep(R), Nissan, Infiniti, Mazda and Audi. Automotive brands that have announced plans to offer SIRIUS in select models include Ford, Lincoln, Mercury, Mercedes-Benz, Jaguar, Volvo, Volkswagen, Land Rover and Aston Martin.

Click on SIRIUS.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.

About RiverPark

RiverPark, Inc. was founded in 1981 as a national distributor of mobile audio products to the U.S. recreational vehicle industry. Over the years, RiverPark has increased its offerings to include a full line of mobile electronics and at the same time expand into the other OEM markets. The industries that they serve include recreational vehicles, van conversion, marine, manufactured housing, limousine, and specialty vehicle industries. In serving these markets, RiverPark has often sought alliances with major consumer electronics companies in order to develop products specifically designed for the OEM accounts that they serve. The specialization in OEM has allowed RiverPark to understand and meet the ever-changing needs of customers. RiverPark distributes major lines including: Bose, Cinemagic, DHS, KVH, Magellan, OnStar, Samsung, Sony, and Visteon.

Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2002 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.

Media Contacts

Jim Collins
Media and Investors
SIRIUS
212.901.6422
jcollins@SIRIUSradio.com

Cheryl Cramer
Investor Relations
SIRIUS
212.901.6466
ccramer@SIRIUSradio.com

Thomas Meyer
PR21 for SIRIUS
Media Relations
310-566-2285
Thomas.Meyer@pr21.com
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Old 08-27-2003, 04:05 PM   #2
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Wow. Even more niche market. This will definitely pay off in the long run.
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