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Old 02-04-2004, 05:08 PM   #1
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It's Official! Sirius Signs Definitive NFL Agreement
 
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Default It's Official! Sirius Signs Definitive NFL Agreement


SIRIUS Becomes The Official Satellite Radio Partner of the NFL; ‘The NFL Satellite Radio Network’ to Debut This Year

NEW YORK – February 4, 2004 – The National Football League and SIRIUS Satellite Radio (NASDAQ: SIRI) today announced they have completed a definitive seven-year agreement – announced in December 2003 – for SIRIUS to broadcast all NFL games live nationwide and for SIRIUS to become the Official Satellite Radio Partner of the NFL.
Beginning with the NFL’s 2004 season, SIRIUS plans to carry all NFL regular-season contests as well as select pre-season and playoff games. Starting with the 2005 season, SIRIUS will also broadcast the Conference Championships and the Super Bowl. SIRIUS will also create "The NFL Satellite Radio Network," an around-the-clock, year-round stream of NFL content on SIRIUS. All of the programming will be available at no additional cost to SIRIUS subscribers. As Official Satellite Radio Partner of the NFL, SIRIUS now has the right to use the NFL "shield" logo and collective NFL team trademarks for consumer promotion.

"Our announcement that SIRIUS would carry NFL play-by-play games has been met with great enthusiasm by out-of-market football fans, our automotive partners and consumer electronics retailers," said Joseph P. Clayton, President and CEO, SIRIUS. "We look forward to providing nationwide game coverage of every regular-season NFL game beginning this year as well as comprehensive coverage from The NFL Satellite Radio Network."

A complete schedule of games will be available at sirius.com. SIRIUS radios for the car and home, starting at $149, are available at thousands of retailers nationwide. The monthly subscription fee is $12.95, or less with prepaid subscription plans.
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Old 02-04-2004, 05:27 PM   #2
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This is good news, the NFL is a highly followed sports league and it fan base is wide. Anyone who thinks this doesnt help Sirius promote itself in a positive light as a premium service, is just not thinking clearly!! IMHO
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Old 02-04-2004, 05:30 PM   #3
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It also answers two questions I had. They will broadcast the Superbowl and they will start the NFL Satellite Network channel this year! All around good news for NFL fans
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Old 02-04-2004, 06:16 PM   #4
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Yeah, but will they have their video stream working for the halftime show?
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Old 02-04-2004, 06:19 PM   #5
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Quote:
Originally Posted by ellisd
Yeah, but will they have their video stream working for the halftime show?
Let's hope not

Seriously, it won't be live until mid 2005 at the earliest.
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Old 02-04-2004, 07:17 PM   #6
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How come no Superbowl next year? Does someone else have the radio rights to it?
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Old 02-04-2004, 07:25 PM   #7
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Quote:
Originally Posted by Amnesia
How come no Superbowl next year? Does someone else have the radio rights to it?
Good question. My guess is there must be some prior agreement that couldn't be broken.
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Old 02-04-2004, 08:26 PM   #8
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I believe Westwood One (Infinity) has contractural rights for the Super Bowl again next year...and we know Infinity is not to thrilled with either Internet streaming or satellite radio.
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Old 02-05-2004, 07:51 PM   #9
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Infinity should jump on the bandwagon that is Satellite Radio. Alot of subscribers and growing. You'd think they'd want to be on Satellite Radio.
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Old 02-05-2004, 08:02 PM   #10
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Hey Manco, shouldnt you change that sirius icon on the top. It says theres a 100 streams, but arent there more then 100 now?
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Old 02-06-2004, 09:45 AM   #11
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Yep - this is GREAT news for Sirius. I was hoping to see them do some marketing during the superbowl itself, but they may have had to wait until this agreement was finalized. This should provide a big boost to our subscriber base!
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