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Old 09-10-2004, 09:26 AM   #1
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Default SIRIUS and Monster Cable Announce Partnership



SIRIUS AND MONSTER CABLE ANNOUNCE DISTRIBUTION & MARKETING PARTNERSHIP FOR THE HOME & MOBILE MARKETS
Monster Cable to Distribute New Monster(R) branded accessories for SIRIUS Satellite Radios To Custom Installers & Retailers Nationwide

INDIANAPOLIS - September 10, 2004 - SIRIUS, the premium satellite radio provider known for delivering the very best in commercial-free music and sports programming to cars and homes across the country, today announced at the Custom Electronics Design Industry Association (CEDIA) Expo that it has joined forces with Monster Cable Products, Inc. (Brisbane, Calif.) to market and distribute SIRIUS branded accessories for the home and mobile entertainment markets.

Monster will work with SIRIUS to develop antenna systems, cables, signal distribution and other accessories that enhance the SIRIUS experience.

"Monster Cable is a proven leader in training and marketing in the custom installation channel," said Bob Law, Senior Vice President of Retail Operations, SIRIUS. "Together, we will be able to expand the SIRIUS Satellite Radio experience to more consumers by providing new and improved options for the home and vehicle."

"We are excited to enter into this agreement with SIRIUS Satellite Radio," said Rusty Everett, Senior Sales/Product Manager, Monster Cable. "We see this market continuing to expand as more consumers recognize the benefits of satellite radio and all of the technologies associated with it. Monster Cable is looking forward to building a strong and mutually beneficial partnership with SIRIUS by producing high quality products for their subscribers."

About MONSTER(R)

Monster is known to millions of audio, video, car, photo, computer, movie and music enthusiasts as the company that makes their other products work better. Starting in a San Francisco garage 25 years ago, Noel Lee, The Head Monster, created the first Monster Cable to get better sound from stereo speakers. He created an instant following with recording engineers and professional musicians with many of today's hottest CDs being mixed and mastered in studios completely wired with Monster Cable and powered by Monster Power.

The Monster brand now encompasses over 4,000 items including speakers, subwoofers, furniture, camera bags, cell phone headsets, PowerCells(TM), power line conditioners, voltage stabilizers, surge protectors and every kind of cable imaginable...all with a single focus: to help enthusiasts Get All The Performance They Paid For(TM) from their favorite electronics.

Explore the world of Monster at www.MonsterCable.com and www.MDesignLife.com

Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.
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Old 09-10-2004, 09:48 AM   #2
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I wonder if they will market the wireless repeater under Monster brand? I'm not sure what they can bring to the table, but hopefully it adds to the options already available.
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Old 09-10-2004, 10:01 AM   #3
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Excellent partnership IMO... Hopefully they won't charge an arm and a leg for their SIRIUS components like they do for their home/car stereo components.
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Old 09-10-2004, 10:21 AM   #4
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Yup. When I think of Monster Cable, the first thing that comes to mind is MONSTEROUS prices! The second thing that comes to mind is the word, "Avoid."
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Old 09-10-2004, 12:22 PM   #5
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We just bought a Monster power center last night. Even though they have a reputation of being extremely overpriced, consumers still choose them anyway.

They have a great brand and will help SIRIUS gain the same presence on the retail sales floor for the home market.

Jeff
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Old 09-11-2004, 09:47 PM   #6
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Quote:
Originally Posted by datwell
Yup. When I think of Monster Cable, the first thing that comes to mind is MONSTEROUS prices! The second thing that comes to mind is the word, "Avoid."
LOL. You're telling the truth......
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Old 09-12-2004, 08:57 AM   #7
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Quote:
Originally Posted by datwell
Yup. When I think of Monster Cable, the first thing that comes to mind is MONSTEROUS prices! The second thing that comes to mind is the word, "Avoid."
So true. Monster's a joke, but they dupe alot of people so it'll be good for Sirius.
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Old 09-19-2004, 01:55 AM   #8
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people will spend the money for better sound, and monster makes better sound, so trust
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