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Old 08-08-2005, 03:46 PM   #1
TulaneJeff
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W Hotels and SIRIUS Expand 'Suite' Deal
 
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Default W Hotels and SIRIUS Expand 'Suite' Deal



W Hotels Worldwide and SIRIUS Satellite Radio Increase Number of In-Room Clarion Calypso Radios In Second Stage of Partnership

NEW YORK, Aug. 8 -- W Hotels Worldwide announced today the expansion of its partnership with SIRIUS Satellite Radio. In February of this year, W launched "SIRIUS Suites" in its New York and Los Angeles properties -- becoming the first hotel chain to offer in-room satellite radio to guests. Beginning August 15th, guests staying in suites at W properties in Chicago, New Orleans, San Francisco, Seattle, and Silicon Valley will also have the option to tune into any of the over 120 commercial-free channels that SIRIUS offers its listeners.

"We are excited to be expanding our relationship with W Hotels Worldwide. We know that their guests expect the best in amenities and SIRIUS will be able to provide the best content in music, entertainment, news and sports," said Scott Greenstein, SIRIUS President of Entertainment and Sports.

With the nationwide expansion of W's "SIRIUS Suites," W guests will no longer be without their favorite SIRIUS Satellite Radio stations while traveling. Whether a guest is longing to groove to Caribbean dance music late night or catch play-by-play sports coverage of their favorite team, SIRIUS Satellite Radio is directly aligned with W's "Whatever/Whenever" philosophy. W will also make the 'plug-and-play' Clarion Calypso radios available to guests through W Hotels The Store, W's stylish boutique store with locations in New York, Chicago, and San Diego properties and online at http://www.whotelsthestore.com/ .

"Creating the first Sirius Suites in New York and LA showed W guests that we were serious about the best and newest entertainment and technology -- the hotels would give them the access they craved," said Ross Klein, Senior Vice President, Chief Marketing Officer for W Hotels Worldwide. "Now they'll stay plugged in to their favorite music and entertainment in W cities like New Orleans, Seattle, San Francisco and Chicago -- that's what we mean by Whatever/Whenever."

This partnership has evolved since its inception to include SIRIUS' participation in W's event series known as "W Happenings". The musical component of this program, branded "Live at W", has included SIRIUS' live-broadcasts of events featuring artists such as Moby and the Wallflowers. W New Orleans -- French Quarter, also played host to an exclusive live-broadcast of SIRIUS' "Heart & Soul 51" segment, where interviews were conducted with musical artists featured as part of the 2005 Essence Music Festival. SIRIUS was also incorporated into W's VIP Lounge at New York's Olympus Fashion Week this past February, providing music for W's backstage lounge at Bryant Park as well as recording live broadcasts.

To book a W Hotels "SIRIUS Suite" for your listening pleasure, please visit http://www.whotels.com/sirius .
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