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Old 09-02-2005, 08:26 AM   #1
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Default SIRIUS to Launch Cosmopolitan-Branded Women's Channel

[img=right:6740922de7]http://home.cfl.rr.com/hume/Magazines/cosmopolitan.jpg[/img:6740922de7]It was announced today that SIRIUS Satellite Radio and Cosmopolitan, the best-selling young women's magazine in the world, will launch a full time channel early next year.

The talk shows on "Cosmopolitan Radio" will feature a diverse array of topics of interest to women including: love, relationships, beauty, style, health, entertainment and fashion and will cater to the Cosmopolitan reader - "fun, fearless, female." Guests on the programs will include Cosmopolitan Editor-in-Chief Kate White, as well as the magazine's editors and writers.

In addition to talk shows, the channel will feature thematic music programming, which will include the best in pop music and will appeal to the tastes of Cosmopolitan's audience. The music will be specifically programmed to mirror the activities in a "Cosmopolitan" woman's day including songs for: waking up, exercising, bringing to the beach, a cocktail party or a romantic evening at home.

"Cosmopolitan Radio will be the preeminent place to hear the latest on the topics and music that most interest young women," said Scott Greenstein, SIRIUS President of Entertainment and Sports. "This new channel once again demonstrates how we are consistently reinventing the radio format so that women have a place on radio that is truly their own."

"Our readers are constantly asking for more Cosmo and that is exactly what this new channel will give them," said White. "Moving beyond the magazine into radio for the first time, even more women will be able to get the fun, informative and interesting information that Cosmopolitan has provided for 40 years. It's a perfect way to extend our reach and connect with a new audience."
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Old 09-02-2005, 09:23 AM   #2
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Ok, not trying to be nasty but how many women's themed channels do we need? We have Martha's channel, now the Cosmo channel, plus the Lime channel (which I'm pretty sure is women's themed). I realize that Martha and Cosmo are different demographics, but it still seems a bit excessive.
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Old 09-02-2005, 09:39 AM   #3
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Originally Posted by dan8379
Ok, not trying to be nasty but how many women's themed channels do we need? We have Martha's channel, now the Cosmo channel, plus the Lime channel (which I'm pretty sure is women's themed). I realize that Martha and Cosmo are different demographics, but it still seems a bit excessive.
How many men channels do we need? Hey we got alot, and the ladies do not..
We got (or will have) Howard they got Martha... We got Maxim, the will get Cosmo (it will be sex talk for woman, but us men will not know that).. Men also got Jay Thomas, and the Radio chick... (more for men.. ) Sports mostly are Men.. So I think it is will smart..
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Old 09-02-2005, 09:56 AM   #4
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another channel I won't be listening to but it great to see women finally getting there own channels!
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Old 09-02-2005, 09:58 AM   #5
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another channel I won't be listening to but it great to see women finally getting there own channels!
It is just like Lifetime on cable.. you know it is there but you stay clear..
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Old 09-02-2005, 10:03 AM   #6
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It is just like Lifetime on cable.. you know it is there but you stay clear..
Hey in the past I haved watched Lifetime, because there some old tv shows on there I liked. Like The Nanny, and couple of others. But I rarely watch it anymore!
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Old 09-02-2005, 10:44 AM   #7
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This is a good move. I know many women will probably flip between Cosmo and Martha Stewart. The name recognition of both channels should make it simple for Women to determine if it's something they are interested in. That is better than just offering a generic channel for women since you never know what you will be getting.
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Old 09-02-2005, 10:50 AM   #8
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I also think this is a good idea- It seems like this will be the begining of the Sneak Peak as what to is to most likely be announced at 2006 CES.
Also Lime is not really a womens channels but is changing names from Wisdom because it was purchased by another company.
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Old 09-02-2005, 10:57 AM   #9
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I also think this is a good idea- It seems like this will be the begining of the Sneak Peak as what to is to most likely be announced at 2006 CES.
Also Lime is not really a womens channels but is changing names from Wisdom because it was purchased by another company.
I thought Lime was listed in the women's section on the new guide? I guess it's good that they're adding programming to try and attract more women subscribers. I would guess that currently men probably make up the largest percentage of subscribers (which would explain the dominance of male-oriented programming). I suppose they're trying to broaden their subscriber base even more, which is good.
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Old 09-02-2005, 11:04 AM   #10
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Quote:
Originally Posted by littleradioboy
Quote:
Originally Posted by dan8379
Ok, not trying to be nasty but how many women's themed channels do we need? We have Martha's channel, now the Cosmo channel, plus the Lime channel (which I'm pretty sure is women's themed). I realize that Martha and Cosmo are different demographics, but it still seems a bit excessive.
How many men channels do we need? Hey we got alot, and the ladies do not..
We got (or will have) Howard they got Martha... We got Maxim, the will get Cosmo (it will be sex talk for woman, but us men will not know that).. Men also got Jay Thomas, and the Radio chick... (more for men.. ) Sports mostly are Men.. So I think it is will smart..
I bet if there was sex talk, guys would tune in. How many guys do you think have seen a cover of Cosmo and said "WTF?" but don't dare read it in public.

I agree that just because I might not listen to that station, it is one less listener to FM for another person. If it adds more utility I say "Bonus!"
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Old 09-02-2005, 12:22 PM   #11
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Yaaaay!!!


So when can we expect The Oprah Channel?!
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Old 09-02-2005, 12:58 PM   #12
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Originally Posted by BatSh*tCrazy
Yaaaay!!!


So when can we expect The Oprah Channel?!
or the Dr. Phil channel... he's practically a woman.
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Old 09-02-2005, 01:45 PM   #13
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Originally Posted by soxnationonline
Quote:
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Yaaaay!!!


So when can we expect The Oprah Channel?!
or the Dr. Phil channel... he's practically a woman.
LOL!!!
Dr. Phil would have to take up way to much bandwith.. because of his FAT ass, I love a guy who tells people they are fat.. Look at yourself Phil, you have no room t talk...

I would like to say, I hate Oprah.. That is all
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Old 09-02-2005, 02:30 PM   #14
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Not only is it a good programming decision, but makes it a good decision to bring in more advertising dollars which is the direction that Sirius is going in for the non-music channels.
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Old 09-02-2005, 02:55 PM   #15
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Quote:
Originally Posted by BatSh*tCrazy
Yaaaay!!!

So when can we expect The Oprah Channel?!
I don't know if this is true or not, but there a rumor that XM has been talking with her to have her own channel?
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