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Old 10-24-2006, 01:04 PM   #1
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Default 2 days doesn't make sense

SIRIUS has hyped their 2-day “World Event” far and wide. While it has received good coverage on the internet news scene, what will the real impact be? SIRIUS is not new to the Internet Radio scene, but they certainly have a long way to come in terms of interface, ease of use and the added value. Users have higher expectations than when they are in the car.

Will 2 days be long enough for listeners to get hooked?

I have reservations as to why this isn’t the best approach.
  • Rhapsody offers a 14 day trial, in which you have access to their full 2,000,000 song catalog on demand.
  • Sonos just launched the version 2.0 software, which features Rhapsody for your whole home audio system, all accessible via the iPod-like controller, free for 30 days
  • Napster offers a 7 day free trial
  • Yahoo! Music offers a 7 days trial
  • Many streaming services offer a much more mature interface, for less money than SIRIUS Internet Radio.
The SIRIUS service is something that gets sticky over time. It also works great in the car, the one place the other internet radio providers can’t go. Yet it still takes a few days to figure out the lineup, to understand the formats and to discover new favorites.

The free “2 Day Global Event” sounds like a gimmick. If SIRIUS believed in their Internet Radio product that much, they would offer a month free and give the potential subscribers a real reason to fall in love with the service. SIRIUS is the new kid on the block in the internet radio niche, and they are using old world logic as an incentive.

This isn’t HBO, it’s internet radio. Two days is too few.
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Old 10-24-2006, 01:26 PM   #2
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Exclamation Should be more...

So true...

I would think that 1 7-10 day trail would really show people what they are missing.

In two days you might get it only if you have no job and can listen all day. Wait! then you most likely don't have the $$$ for it anyway...
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Old 10-24-2006, 01:29 PM   #3
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I agree. Not only is it a two day event, but the potential customers can't even enjoy Sirius on a weekend. I bet there are people that would take the time to find the site, register, etc. on the weekend but not bother with it in the middle of the work week. Not everyone can listen at work, and I bet most potential customers have weekday jobs and obligations, so they have limited time to enjoy the free trial.

I saw several ads on ESPN this weekend. It seems like a ton of advertising is going to a Wednesday and Thursday freebie, which doesn't make sense to me.
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Old 10-24-2006, 01:56 PM   #4
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So am I. I know Sirius had a collaboration with Papa Johns where people ordering from Papa Johns had a free 10-day trial. 2 is not enough, 10 is best.
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Old 10-24-2006, 02:07 PM   #5
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what I don't understand is I thought you could sign up for a free 3 day trial all along. I did this at the beginning of this year with both XM and Sirius, so I just don't get whats so great about a 2 day free trial. To me the 2 day trial is a lame way to get subs, I agree with the rest who say it should be a longer trial period. Also, the commercial ads on t.v. for this are extremely short and the website at the end of the ad dissappears way to quick, lucky if people remember what they saw.
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Old 10-24-2006, 02:32 PM   #6
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Quote:
Originally Posted by rayndog
what I don't understand is I thought you could sign up for a free 3 day trial all along. I did this at the beginning of this year with both XM and Sirius, so I just don't get whats so great about a 2 day free trial.
The difference is during these 2 days you also get the channels like Howard Stern, unless they've changed things, those weren't included in the previous trial.

This whole 2 day trial promo seems to be more of a Howard Stern promo then a Sirius one, which is why it's during the week and not on the weekend. I agree though, it should be at least a week long
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Old 10-24-2006, 03:02 PM   #7
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Quote:
Originally Posted by swales
The difference is during these 2 days you also get the channels like Howard Stern, unless they've changed things, those weren't included in the previous trial.

This whole 2 day trial promo seems to be more of a Howard Stern promo then a Sirius one, which is why it's during the week and not on the weekend. I agree though, it should be at least a week long
correct swales. its basically a stern channel promo. his 2 channels are NOT included in the free 3 day trial. i guess their feeling is, if you arent hooked in 2 days, you wont be hooked in 7...

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Old 10-24-2006, 03:24 PM   #8
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Now that you mention it, the two day "event" does come off sounding cheesy. At some point in the near future, the advantage that Sirius has (delivery to cars and mobile devices) will deteriorate. They also have some exclusive content that the other guys can't match...but again, as technology evolves, that advantage gets undermined.

It's more about Howard Stern than anything. I guess this is the "big 4th quarter Howard Stern push" we've been hearing about? If Sirius can raise its image in the process, so be it. X-Mas is just around the corner.
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Old 10-24-2006, 04:57 PM   #9
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This may have been their thinking for doing just 2 days...

1. It makes it seem more important.
2. It makes the potential customer think, "it's such a short time, I better jump on it"

Plus, they've hyped it so much it may make the customer think "man, they must not going to be doing this often"

That said, to spend that much money advertising it would have made more sense to do it longer. Maybe not a month, but atleast a week.
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Old 10-24-2006, 05:10 PM   #10
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Quote:
Originally Posted by SISO
This may have been their thinking for doing just 2 days...

1. It makes it seem more important.
2. It makes the potential customer think, "it's such a short time, I better jump on it"

Plus, they've hyped it so much it may make the customer think "man, they must not going to be doing this often"

That said, to spend that much money advertising it would have made more sense to do it longer. Maybe not a month, but atleast a week.
Also, like some have said, this does seem more like a Stern push as much as anything, especially from the TV commercial I've seen. Trying to grab some possible subs that are still on the fence maybe and get them to come aboard.

And if it's mainly a Stern push, there in itself is the reason why it's not held on a weekend, as he is not 'live'. Or on a Friday for that matter, as Stern is off on Fridays.
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Old 10-24-2006, 05:16 PM   #11
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I believe that Sirius is onlyy doing this as a test. I don't think Sirius has the backbone needed to handle wordwide streaming web traffic on a daily basis. Why would they, when before they were basically just a Satellite radio provider. Maybe they are just trying to get a feel for the market, to see if its worth an investment to make its world wide streaming service as good as it should be. Also streaming video shall be coming soon, and I would have to bet that there is a market, it shall be streamed online also, which will require even more bandwith.

This is just how I see it.
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Old 10-24-2006, 05:24 PM   #12
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The only thing I can figure from all of this is that Sirius is trying to create a sense of urgency. But I see it as ill-conceived. We know Sirius is not into giving its proprietary content (especially Howard) for free.

You have to give them credit, though...it's a balls-out move. The Street will want to see results from all of this hype. And, you'd better believe that "old fashioned" radio will be watching this...they will jump all over this if it is not a success. But I am sure the Sirius PR will spin it one way, and Clear Channel will spin it the other way no matter what.

None of this has been tried before, and the only way to see if it works is to go for it. Good luck, Mongo!
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Old 10-24-2006, 05:32 PM   #13
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Quote:
Originally Posted by nolimitjb
I believe that Sirius is onlyy doing this as a test. I don't think Sirius has the backbone needed to handle wordwide streaming web traffic on a daily basis. Why would they, when before they were basically just a Satellite radio provider. Maybe they are just trying to get a feel for the market, to see if its worth an investment to make its world wide streaming service as good as it should be. Also streaming video shall be coming soon, and I would have to bet that there is a market, it shall be streamed online also, which will require even more bandwith.

This is just how I see it.
That's a good point, it could very well be a test. The only reason I would think it isn't is that Scott Greenstien has been pushing Howard to do some amazing stuff those 2 days, if it was just a test I'm not sure they'd put that much pressure on Stern. And to touch on the handling part, I've had a bad feeling that they won't even be able to handle these 2 days and it will crash, that wouldn't surprise me in the least.
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Old 10-24-2006, 05:38 PM   #14
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Quote:
Originally Posted by SISO
That's a good point, it could very well be a test. The only reason I would think it isn't is that Scott Greenstien has been pushing Howard to do some amazing stuff those 2 days, if it was just a test I'm not sure they'd put that much pressure on Stern. And to touch on the handling part, I've had a bad feeling that they won't even be able to handle these 2 days and it will crash, that wouldn't surprise me in the least.
Nothing surprises me anymore. But if this was a "test", there would not be national ads running. I think this is the real deal.

If this crashes and/or can't handle bandwidth, etc., it will be a monumental disaster...to the point that I think the subscription streaming model will be all but dead for Sirius. I have to believe that they are smarter than that, and have dealt with the expected demand.
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Old 10-24-2006, 05:52 PM   #15
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Default 2 days long enough?

I think the two days is smart. This isn't just music like the other sites mentioned by prior posts. This really is all about Howard right now. This is clear from the tv ads that have been airing. The music only sites cannot provide that kind of content. You don't want to offer Howard free for long or it diminishes his value. You also want to test out the demand and your ability to serve that demand. Also, this is just a first step. I see the internet radio as being potentially as big as satrad. Here's why: the Stiletto provides wifi access to the streamed content. A similar device could be marketed worldwide and include mp3 functionality. Probably at half the cost of the stiletto because you've eliminated the satrad hardware from the device. Suddenly you've released people from their computers and freed them up to listen to sirius music/howard/mp3 practically anywhere. How about a worldwide partnership with an mp3 mfr such as SandisK? I see the 2 day trial as the beginning of something potentially huge.
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