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Old 10-27-2006, 01:43 PM   #1
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Default The SIRIUS iPod

"It's time for Howard Stern to podcast" says Mark Ramsey of the Hear 2.0 blog.

While Ramsey agrees that this week's "free trial" event was a good first step, a weekly podcast would spur subscriber growth over the long haul.

This would be an easy way to create a SIRIUS iPod without Apple's consent. By the end of the year, more than 67 million iPods will have been sold since its launch five years ago. That's a huge niche to exploit.
A free daily Stern podcast is a good idea because it would remind people of what they are not hearing. In Stern's case, Ramsey suggests that absence does not make the heart grow fonder. "Unless you know what you're missing, right now, you don't know," he said. It would draw new subscribers to Sirius.

Ramsey said it's inevitable satellite radio companies are looking to the Net for growth. "Who is better positioned to bring a national assortment of brands that are recognized in a way that's easy," he explained. "They're both going to go in that direction. It's going to be less about the bird and more about the Net."
You can read excerpts and listen to his full interview with MarketWatch here.
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Old 10-27-2006, 01:44 PM   #2
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I agree with Mark. Because the Net is usually everywhere and Satellite is not, it'll make it easier for subscribers to listen.
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Old 10-27-2006, 01:48 PM   #3
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Exclamation Awesome Idea!!!

"The King of All Media" should totally use every time of media and all technology to his advantage!

The more subscribers there are, the better the show will be (larger budget) and the longer Mr. Stern will be on the air and the longer his channels can go on (with other talent and recordings), after he retires!!!
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Old 10-27-2006, 01:51 PM   #4
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There is no way Stern would ever PODCAST his stuff. He constantly makes fun of podcasting. I can't ever see a day where Howard would actually agree to have his material sent out for free. I think it is a good idea, but there is no way he would do it. Hell, he thinks YOUTUBE should be sued for broadcasting Stern Show content. There is no way he take the time to assemble a 30 minute podcast.
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Old 10-27-2006, 01:53 PM   #5
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Vargas,
This isn't about a free podcast. It's about offering a sample podcast (on a weekly or biweekly basis).

The daily Monday - Friday show would be to subscribers only. If they did a best of, or sample one day out of the week, then it would attract new subscribers.

As Mark says in his interview, "it's not about the whole show". Even 30 minutes of Stern would work to capture attention.

Jeff
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Old 10-27-2006, 02:37 PM   #6
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A daily podcast would make it simple for the show to be bootleged. It can be done now but harder to do. This would make it a file that would be sent anywhere.

If they did a podcast once a month that may be something I could see them doing but realize it is not part of the business model. They would need servers to allow everyone to go and download the content.

Streaming Internet is a service they want to offer along with Satelitte. So it is natural for them to offer this service for free. I would think they would do it again. The servers are already there and running so it is simple to do.
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Old 10-27-2006, 03:18 PM   #7
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Quote:
Originally Posted by Vargas
There is no way Stern would ever PODCAST his stuff. He constantly makes fun of podcasting. I can't ever see a day where Howard would actually agree to have his material sent out for free. I think it is a good idea, but there is no way he would do it. Hell, he thinks YOUTUBE should be sued for broadcasting Stern Show content. There is no way he take the time to assemble a 30 minute podcast.
Check the quote in my sig.
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Old 10-27-2006, 05:37 PM   #8
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damn. got me all excited with the title thinking "IT" finally happened.
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Old 10-28-2006, 01:43 AM   #9
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I think having a very-short (less than 5 minutes) weekly podcast of highlights from the prior week might not be such a bad idea and could possibly lure in a few people. Get 'em hooked and leave 'em wanting more! Plus, according to Debbie Rochon podcasts are going to be in Fangoria Radio's future...so I see no reason why the biggest radio show on the planet couldn't opt for some free advertising as well. As long as SIRIUS doesn't associate itself with a certain overhyped MP3 player it's cool with me.

BTW, why does the subject say "iPod" when podcasts are supported by every MP3 player as well as being playable on computers? I believe the word you are looking for is "MP3 Player" because iPod isn't a generic term as some would lead you to believe...plus some of us despise the things!
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Old 10-28-2006, 03:21 AM   #10
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The iPod is by far the leading MP3 player. That's why.

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Old 10-28-2006, 09:23 AM   #11
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Quote:
Originally Posted by TulaneJeff
The iPod is by far the leading MP3 player. That's why.

Jeff
That is true, but this article has absolutely nothing to do with an ipod or an mp3 player, it's talking about a podcast. So if I listen to a podcast on my computer, I'm using a Dell iPod?
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Old 10-28-2006, 11:19 AM   #12
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The iPod reference is acknowledging the pent of demand for an Apple branded satellite radio. It's something that has gotten a lot of buzz. Letting a little bit of Howard's content flow out of the SIRIUS pipe, via podcasts, is an end-road around Apple.

I'm fully aware that podcasts span a whole host of devices and brands, and are listenable to on any PC.

Jeff
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Old 10-28-2006, 12:24 PM   #13
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Speaking of iPod's and portable music players - check this out:

Jon Johansen has reverse-engineered FairPlay, the encryption technology Apple (Charts) uses to make the iPod a closed system. Right now, thanks to FairPlay, the songs Apple sells at its iTunes store cannot easily be played on other devices, and copy-protected songs purchased from other sites will not play on the iPod. (The iPod will play MP3 files, which do not have any copy protection, but major labels don't sell music in that format.) Johansen has written programs that get around those restrictions: one that would let other companies sell copy-protected songs that play on the iPod, and another that would let other devices play iTunes songs. Starting this fall, his new company, DoubleTwist, will license them to anyone who wants to get into the digital-music business...

Full story here

Sorry if I'm a little off topic - I thought that it was interesting.
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Old 10-28-2006, 01:59 PM   #14
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I subscribe to 3 different talk show via podcast, I think that they should do the same with Howard for $12.95 a month, or $4.95 for Sirius subscribers. More $$$
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Old 10-28-2006, 02:03 PM   #15
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$12.95 is a bit steep. you could get sirius internet radio for that price! maybe $7 and $4?

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