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Old 04-24-2006, 06:33 PM   #1
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Default XM Canada fumbles the ball...Sirius gets the CFL

This comes from the Sirius Canada website:

SIRIUS Canada and CFL Announce Exclusive Multi-Year North American Broadcast and Marketing Agreement
SIRIUS to broadcast 25 CFL games annually across the continent
Toronto, April 24, 2006
— SIRIUS Canada Inc. and the Canadian Football League (CFL) today announced a national multi-year broadcast and marketing agreement which will see SIRIUS Canada become the Official Satellite Radio Partner of the CFL. Under the three-year agreement, SIRIUS Canada becomes the exclusive North American satellite radio broadcaster for CFL games and content, including the 94th annual Grey Cup to be held in Winnipeg on November 19, 2006. In addition, SIRIUS receives exclusive rights to use the CFL logo and collective CFL team trademarks in marketing and promotional activities across Canada.

As a result of this partnership, CFL fans across North America will be able to listen to live CFL game action on SIRIUS Satellite Radio, the country’s leading satellite radio provider with the best and most exclusive sports programming available. Kicking-off at the start of the 2006 season, CFL regular season games, the playoffs and the Grey Cup championship game will be broadcast live on SIRIUS Satellite Radio.

“The CFL is one of Canada’s most popular and premier sports brands and we are thrilled to bring it to SIRIUS Satellite Radio,” said Mark Redmond, President and CEO, SIRIUS Canada Inc. “This agreement with the CFL further enhances SIRIUS Canada’s superior sports programming lineup and represents significant strategic value for the company. Sports fans throughout North America can now listen to the CFL on SIRIUS in addition to live play-by-play games of the NFL, NHL and NBA.”

“We are pleased to be working with SIRIUS Canada as a Canadian leader in sports-focused content for satellite radio,” said CFL Commissioner, Tom Wright. “Our partnership with SIRIUS Canada provides CFL fans across North America with yet another innovative way to get into the game and cheer on their favourite CFL team."

SIRIUS Satellite Radio is also the Official Satellite Radio Partner of the National Football League and broadcasts the entire NFL regular season, playoff games and the Super Bowl. SIRIUS’ NFL Radio channel offers exclusive NFL content with news, features, and a wide-range of other programming.

SIRIUS Satellite Radio - Canada’s Sports Leader
SIRIUS Canada is the country’s leading satellite radio provider and offers Canadian sports fans the most extensive lineup of exclusive sports programming. SIRIUS is the Official Satellite Radio Partner of the CFL, NHL, NFL and NBA and broadcasts live play-by-play games of the CFL, NHL, NBA and NFL. In addition, SIRIUS Satellite Radio is home to broadcasts of U.S. College Football, English Premier Soccer, Arena Football and coming in 2007 – NASCAR.

SIRIUS Canada’s premium 100 full-time channel satellite radio service features the most commercial-free music and the best news, sports and entertainment programming available. SIRIUS Canada offers Canadians the most full-time channels, the broadest Canadian offering and the highest quality of satellite coverage among all satellite radio providers in Canada.

About the Canadian Football League
Building on a strong past toward a stronger future, the Canadian Football League (CFL) celebrates the best of Canada's game with fans across the nation. The 94th Grey Cup will be played in Winnipeg, Manitoba on November 19, 2006. For additional information, visit

About SIRIUS Canada
SIRIUS Canada delivers 100 full-time channels of the best programming in all of radio. SIRIUS is the original and only home of 100% commercial-free music channels in satellite radio, offering 62 music channels available throughout Canada. SIRIUS Canada features sports, news, talk and entertainment. SIRIUS is the Official Satellite Radio Partner of the CFL, NHL, NFL and NBA and broadcasts live play-by-play games of the CFL, NHL, NBA and NFL.

Media Contacts:

Jeff Roman
SIRIUS Canada Inc.
Tel: 416.513.7470

Alexis Redmond
Communications Director, CFL
Tel: 416-865-2652
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Old 04-24-2006, 08:08 PM   #2
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XM Canada fumbles the ball...Sirius gets the CFL
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