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Old 12-27-2006, 02:35 PM   #1
crafty876
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Default 2007 World Junior

Hi:

I was watching the 2007 World Junior Hockey Championships yesterday and noticed some advertising on the boards for Sirius. I thought great I could bring my radio into work today and we could listen to the US Canada game.

Unfortunately I can't find a station which is broadcasting the game right now

A quick search of the sports broadcasts at Sirius.com seems to indicate that Sirius isn't broadcasting any World Junior games...
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Old 12-27-2006, 10:36 PM   #2
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XM Radio is broadcasting the games. They are picking up the Fan Radio feed of the games. Depending where you live, most of the large cities have a sports radio and they are playing the fan radio feed.

Other than that, you can get the streaming video from TSN's website.
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Old 12-28-2006, 08:43 AM   #3
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Quote:
Originally Posted by crafty876
Hi:

I was watching the 2007 World Junior Hockey Championships yesterday and noticed some advertising on the boards for Sirius. I thought great I could bring my radio into work today and we could listen to the US Canada game.

Unfortunately I can't find a station which is broadcasting the game right now

A quick search of the sports broadcasts at Sirius.com seems to indicate that Sirius isn't broadcasting any World Junior games...
As sad at it sounds, the FIRST thing I noticed when watching the Canada-Sweden game, was the Sirius advertisement on the boards!!
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Old 12-29-2006, 03:24 PM   #4
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Quote:
Originally Posted by jnorth51
As sad at it sounds, the FIRST thing I noticed when watching the Canada-Sweden game, was the Sirius advertisement on the boards!!
I am always amazed at the number of Canadian ads on the boards at the World Juniors. Sirius and a bunch of others. Just goes to show that the TV audience in Canada is substantial enough to justify owning most of the space on the boards.

It is interesting how Sirius is advertising at hockey events (I noticed some ads when I was at the Saddledome for a Flames game a few weeks back), even though NHL is going over to XM next season too.

JS
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Old 01-02-2007, 09:23 AM   #5
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Quote:
Originally Posted by Stang
I am always amazed at the number of Canadian ads on the boards at the World Juniors. Sirius and a bunch of others. Just goes to show that the TV audience in Canada is substantial enough to justify owning most of the space on the boards.

My thoughts exactly!

I noticed the Esso "On The Run" ads (which my brother thought spelled "on the RUM") and Extreme Pita ads too, i beleive.
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Old 01-03-2007, 03:41 PM   #6
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Canada's probably the only country the really cares about the World Juniors though, so it's not surprising they buy all the board advertising. I just hope and pray we don't adopt referee advertising in north america!
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Old 01-03-2007, 03:44 PM   #7
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Quote:
Originally Posted by Stang
It is interesting how Sirius is advertising at hockey events (I noticed some ads when I was at the Saddledome for a Flames game a few weeks back), even though NHL is going over to XM next season too.
A great advertising strategy though because their target audience is young adult males regardless if Sirius will be carrying NHL games or not. Did anybody watch any CFL this past season? Sirius was everywhere - even on the coach's headsets!
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