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Old 11-03-2002, 10:49 PM   #1
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Default Boater's World Hooks Up With Sirius Satellite Radio....

Boater's World Hooks Up With Sirius Satellite Radio In 109 Locations Nationwide

NEW YORK & BELTSVILLE, Md., Oct. 29 /PRNewswire-FirstCall/ -- Sirius Satellite Radio (Nasdaq:SIRI), the premier satellite radio broadcaster, and Boater's World Marine Centers, a leading specialty retailer serving the marine market, are introducing Sirius Satellite Radio systems at 109 Boater's World Marine Centers nationwide, prior to the holiday selling season. All 109 Boater's World Marine Centers will have "live" displays featuring Sirius systems that can be added to any marine audio system. Customers will also be able to experience Sirius first-hand by listening to Sirius' 100 channel audio entertainment service being broadcast live in Boater's World Marine Centers across the country. In addition, Boater's World will distribute Sirius products across the country through its catalogs, mail order division, Outer Banks Outfitters, and on

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"Sirius Satellite Radio is excited to partner with Boater's World," said Doug Wilsterman, Senior Vice President, OEM & Special Markets, Sirius Satellite Radio. "Boater's World's upscale customer base of boaters, fishing and water sports enthusiasts is the perfect match for our premium onboard entertainment programming. Boater's World's customers will enjoy our 60 commercial-free music channels and 40 news, sports, weather and entertainment channels coast-to-coast and offshore."

"Boater's World is proud to offer Sirius Satellite Radio to our customers nationwide," said Jay Jolly, Vice President, Marketing, Boater's World. "We're looking forward to offering Sirius to our customers nationwide and expect the Sirius system to be a big hit with marine enthusiasts everywhere."

About Sirius

From its three satellites orbiting directly over the U.S., Sirius broadcasts 100 channels of digital quality radio throughout the continental United States for a monthly subscription fee of $12.95. Sirius delivers 60 original channels of completely commercial-free music in virtually every genre, and 40 world-class sports, news and entertainment channels. DaimlerChrysler has announced plans to offer Sirius radios in 16 models of Chrysler, Dodge and Jeep(R) vehicles beginning this fall. Ford is planning to offer Sirius in select vehicle lines sold in the United States, including Ford, Lincoln, Mercury, Mazda, Land Rover, Jaguar, Volvo and Aston Martin. BMW has announced plans to offer Sirius radios as an accessory in its most popular models through BMW centers across the country, including select BMW 3 Series, 5 Series, X5 vehicles, and in MINI vehicles through MINI dealerships. Nissan is currently offering Sirius radios in the 2003 Nissan Pathfinder SUV and has announced plans to offer Sirius radios as an option this fall on numerous Infiniti and Nissan 2003 models. Future Audi and Volkswagen models will also offer Sirius. Sirius is available with Kenwood, Panasonic, Clarion, Audiovox, and Jensen satellite receivers, including models that can adapt any car stereo to receive Sirius.

Click on to listen to Sirius live, or to find a Sirius retailer in your area.

About Boater's World

Boater's World Marine Centers, a 14-year-old company operating over 100 retail stores across the United States, has 110 stores up and down the Eastern Seaboard, the Gulf Coast, California and the Northwest. In the last few years they have expanded into the Heartland of the United States with freshwater oriented stores in Tennessee, Kansas, Oklahoma and Nevada. Boater's World operates a fully interactive e-commerce website that offers cyber-shoppers access to each of their 25,000 different items. Five years ago they purchased Outer Banks Outfitters, a well-known Saltwater oriented mail order operation. They continue to operate Outer Banks today, mailing seven co-branded (Outer Banks / Boater's World) catalogs each year. Their mission is to make purchasing marine accessories, fishing tackle, and other boating related items as easy as possible as a one-stop solution. Customers can visit a store, jump on the web, or call 800-682-2225 for fast and friendly mail order service.

Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to Sirius Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2001. Among the key factors that have a direct bearing on our results of operations are: our need for substantial additional financing by early 2003; our dependence upon third parties to manufacture, distribute, market and sell Sirius radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.

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SOURCE Sirius Satellite Radio

CO: Sirius Satellite Radio; Boater's World Marine Centers

ST: New York, Maryland


10/29/2002 08:30 EST
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