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Old 08-28-2005, 11:10 AM   #1
Join Date: May 25, 2005
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Default The Sirius S50

Sirius Satellite Radio has announced the debut of its first wearable satellite radio, the Sirius S50. The S50 is not only a receiver, but allows users to capture and store up to 50 hours of content for mobile listening of both Sirius programming and MP3/WMA files. It is scheduled to hit stores in October.

The SIRIUS S50 has a sleek design, measuring 1.9 by 3.9 inches and is only 0.7 inches thick. It also has a full color display and voice-assisted channel navigation, and must be attached to a home dock, car dock, or executive docking station in order to access the Sirius channel line-up.

Other S50 features include the "My Sirius Channels" feature, which automatically gathers and refreshes sets of programming from the user's three most-listened-to channels. There is also the "My Sirius Songs" feature, which allows storage of favorite songs or talk shows, the "Scheduled Record" feature, which sets the radio to record favorite shows on either a one time or recurring basis, and the "My Playlists" feature, allowing users to store their own MP3/WMA library.

Also included in home and car kits for the S50 will be the Sirius Media Dial, which allows listeners to turn the knob to find their favorite channel, or they can tilt it to pause, rewind, fast-forward, or save a favorite song or show. The voice-assisted navigation tells the user what channel they've selected, so they don't need to be distracted looking at the screen. The radio also has presets for 30 channels, a jump button for one-touch tuning to traffic and weather reports or to a favorite channel, a sports ticker, and a "Game Alert" feature which prompts when the user's favorite NFL, NHL, NBA, or other sports teams are playing on Sirius.

"The wearable Sirius S50 provides subscribers with extensive versatility when it comes to when, where and how they receive their favorite Sirius programming," says President/Operations And Sales Jim Meyer. "This small satellite radio is full of exciting, easy to navigate features for everyone from the least to the most tech savvy consumer."

The SIRIUS S50 carries a suggested retail price of $359.99, and includes wearable accessories and a car dock, which includes an adhesive mount, a cigarette lighter power adapter, a remote control, an ultra-low profile antenna, DC input and line output. A home dock will be available for a suggested retail price of $99.99. A desk or wall mountable executive system, including high fidelity speakers, will also be available.

Sirius will release more information about the S50 on its Web site in mid-September

another post-NEW YORK, Aug 25 (Reuters) - Sirius Satellite Radio Inc. (SIRI.O: Quote, Profile, Research) on Thursday said it will introduce a small portable device for its subscription radio service that can store 50 hours of music, news and programs from Sirius channels, a move to narrow the gap with its larger rival XM Satellite.

The new player, roughly the size of a deck of playing cards, is the company's first device to be used outside the confines of cars and trucks. The automotive market accounts for the vast majority of satellite radio usage. XM has had a portable device on the market since last fall.

Sirius's player, dubbed the S50, underscores the trend of the converging consumer electronics devices, specifically satellite radio with digital music players.

With the success of Apple Computer Inc.'s (AAPL.O: Quote, Profile, Research) iPod digital music player, many consumer electronics makers have been looking for ways to add digital music as a feature on other devices such as cellphones and other handheld devices.

One of the key features of the S50, which will be available in October, is the ability to create digital music files from satellite radio broadcasts that can then be transferred to PCs, other players or burned to CDs.

But how much the S50, which has a suggested retail price of $360, narrows the gap with XM is subject to debate. S50 cannot independently receive a satellite signal the way that XM's portable MyFi device can.

The S50 has to be attached to a docking device that is not portable in order to receive signals. That device costs an additional $100.

"One thing that disappoints me is the pricing," said Legg Mason analyst Sean Butson said. "To pay close to $500 for this strikes me as too much." MyFi costs about $300.

Sirius' device comes a month after Korea's Samsung Electronics Co. Ltd. said it would sell a digital music player that can receive satellite signals from Sirius' larger rival XM Satellite Radio Holdings Inc. (XMSR.O: Quote, Profile, Research). XM also has a deal with Napster Inc. to start a service that allows users to buy music they hear on XM stations.

XM subscribers outnumber Sirius subscribers more than 2-to-1, but Sirius has been investing heavily in programming, including expensive contracts with shock jock Howard Stern and the National Football League.
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Old 08-28-2005, 11:12 AM   #2
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