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Old 11-12-2006, 07:48 PM   #1
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Default Sirius Commercials

Have you noticed the Chrysler commericals during the Giants/Bears game featuring SIRIUS?
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Old 11-12-2006, 07:48 PM   #2
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Just saw it. Good way and venue to try and try and get some activations.
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Old 11-12-2006, 07:59 PM   #3
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And it seems like it's more of a commercial for Sirius than it is for Chrysler!
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Old 11-12-2006, 08:00 PM   #4
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I just saw them also on tonight, looks good, but do the actual OEM Chrysler radios have readouts of the artist and song titles? Or was that just a simulation?
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Old 11-12-2006, 08:05 PM   #5
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Just caught the one with the skateboarders sliding down the rails...followed by Tony Hawk...in a Jeep Rubicon. Good stuff. And it's not often I say that about a commercial.

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Old 11-12-2006, 08:35 PM   #6
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During the Ravens game, I saw both the Jeep Wrangler commercial and the fast-food commercial.
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Old 11-12-2006, 08:36 PM   #7
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Quote:
Originally Posted by AZJoe
I just saw them also on tonight, looks good, but do the actual OEM Chrysler radios have readouts of the artist and song titles? Or was that just a simulation?
YES the OEM displays do show all the info like that. They are sweet! I've seen 3 of these commercials. My favorite one is where there are several cars in a parking lot. The guy turns up the volume and starts bumping.. then the camera pans away and all the vehicles around his has been bumped away.... Damn cool I love it!
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Old 11-12-2006, 09:07 PM   #8
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Those are the Navigation radios from Harmon Kardon with the 20 Gig harddrive so you can download songs (via usb) and pictures to your car.



IPOD on Wheels

Chrysler's iPod on Wheels
If you’re like me, you’ve got digital music on your computer, on CDs and saved on any number of MP3 players strewn about your house and in your car. My personal MP3 player grand total right now is four. Hey, I just had to get a 4GB iPod Nano. it’s so small, so thin…okay I guess there’s no justifying my personal music player addiction. I still have a junk drawer full of old Walkmans.

Anyway, as sweet as these devices are, who wants to bring ‘em with you on every road trip? Not me. Why not store music right on your car’s hard drive? Well thanks to Chrysler and Harmon/Kardon, this fall you’ll be able to do just that. The all-new 2007 Chrysler Sebring will feature a Harmon/Kardon sourced navigation/audio/information system called “My Gig” that comes with a 20GB hard drive. The system has a “Music Juke Box” for organizing tunes and pictures and there’s a USB port for transferring files to the hard drive. The screen is a rather large 6.5-inch TFT display that can support 65,000 colors.
Neat.

The Chrysler folks tell us they will roll this system out in other vehicles as soon as they can. The all-new Jeep Wrangler and Dodge Nitro are likely candidates. The “My Gig” system takes up quite a bit of real estate behind the dash so other models may have to wait until their mid-cycle update to get the option.
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Old 11-12-2006, 10:53 PM   #9
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Quote:
Originally Posted by MySweetAuctions
Have you noticed the Chrysler commericals during the Giants/Bears game featuring SIRIUS?
SIRIUS is really makin its self known tonight with the hot commercials and the Post Game Show sponsorship the Logo was on screen forever
way to go Sirius marketing team.
Major improvement
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Old 11-13-2006, 12:06 PM   #10
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I saw an ad that claimed Sirius had 10 million listeners. How'd they get that figure?

Neil
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Old 11-13-2006, 12:12 PM   #11
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Subscribers is different than listeners. Listeners include DISH Network, in-store, and family members of subscribers.

Pretty much anyone with ears where SIRIUS is playing.

Jeff
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Old 11-13-2006, 05:49 PM   #12
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I was in a Mercedes Benz Showroom today and they had a $110,000 S-Class on the floor with a Harmon Kardon MB My Gig radio.
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Old 11-13-2006, 09:13 PM   #13
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The last few XM commercials that I have seen and now these Sirius commercials give me reason to hope that the two services are starting to realize that the attack ads only work for politics.

If they would both continue to do these types of ads I think both services would be better off in the long run.
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