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Old 12-04-2006, 06:08 AM   #16
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Default There goes our audio bandwidth i.e. music fidelity

Sirius Seeing Satellite TV?
At the Reuters Media Summit in New York City last week, Sirius' CEO Mel Karmazin told attendees that the satellite radio company expects to offer a live television service in vehicles by the end of next year. Likely to be available in 2008 car models, the exec said deals with content providers could be set by as early as January for the service geared toward young viewers in the back seat.

"We have three content deals that are very close to being finalized. I don't know if they will be done by CES, but that is what we are shooting for," he said. "We will have video in the rear seat of the car up and running."

While the comments aren't completely new - the company said in 2004 it would offer video by mid-2005, Oppenheimer's Thomas Eagan said they are "intriguing" because Sirius could cost-effectively improve its financial and operational wellbeing with a video service.

Sirius could launch a video service with its existing satellite and repeater infrastructure without reducing its audio content, the analyst said, but consumers would need new or different handsets/in-car receivers to get the signal. Eagan said the video product would consist of three or more children's channels (i.e. Nickelodeon, Disney and HBO Family) with a DVR downloading service sometime down the line.

"We don't expect significant difficulties integrating a video service into OEM assembly as many of Sirius' auto partners, such as Ford and Chrysler are already assembling SUVs with drop down LCD screens," Eagan said. "The size of the video market is clearly smaller than the audio market (and) without significant costs we expect the higher OEM conversion rate and higher ARPU would be accretive."

source: www.skyreport.com
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Old 12-04-2006, 07:50 AM   #17
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Well, if the TV service looks as good as the radio service sounds, we're talking UTube quality video here. Nice.........

And since we're talking about kids, we can get them used to poor quality audio and video so they'll accept garbage as adults. Let's all be good little consumers now...accept what we push to you and don't ask for anything better.


Last edited by mnassour; 12-04-2006 at 07:52 AM..
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Old 12-04-2006, 10:03 AM   #18
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I think Sirius will roll out Video when they roll out the Hierarchical modulation which increases bandwidth by around 25%. This modulation technique does require a newer radio which isn't a problem when considering video and other ancillary services. So they can add the video without impacting audio sound quality if they allocate it on the new modulation and leave the existing bandwidth alone.
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Old 12-04-2006, 10:13 AM   #19
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Quote:
I think Sirius will roll out Video when they roll out the Hierarchical modulation which increases bandwidth by around 25%. This modulation technique does require a newer radio which isn't a problem when considering video and other ancillary services. So they can add the video without impacting audio sound quality if they allocate it on the new modulation and leave the existing bandwidth alone.
obviously this is what they are doing.

but would siri customers not be better served by using the additional capability to provide more channels of audio or better audio quality?

the big unknown is what will siris hm do to reception of the originally encoded streams. reception will suffer, but to what extent we dont know yet.
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Old 12-04-2006, 11:48 AM   #20
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