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SIRIUS Music Interact with other SIRIUS Listeners and SIRIUS Master Music Programmers. It's an opportunity to share news and insights on music-matters -- that matter most to you. Rate the music and gush about your favorite new artists.

 
 
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Old 01-13-2004, 08:14 PM   #1
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Default Politics & economics of station programming and making $

Does Sirius have a way of gauging (guessing) how many listeners are listening to each stream? When subscribing, are you asked what station you think may be your favorite?

When listening to the streams in the Sirius site, if you are a subscriber, you can enter you information and listen for an unlimited amount of time. Do they disclose what stations subscribers are listing to via the Sirius site?

When you think about it, since Sirius does not play commercials, their goal is to gather subscribers based on the types of stations promised to the potential hardware buyer (compared to commercial radio who tries to appeal to as many people as possible to gain the maximum amount of advertising income). For this reason, overlapping of formats should be kept to a minimum, and diversity to a maximum.

However, it really does not matter what music Sirius actually plays, as long as the promise of a specific genre of music is promised, and the service seems good enough to get users to purchase the hardware and sign up. This is why we, the consumer, will purchase the hardware and subscribe, right? For the music. It doesn’t matter that it’s commercial free if it is not going to offer something that is different in comparison to commercial stations, and plays a specific genre of music we like. Or maybe it is because we hope they their playlist is longer than 16 songs at a time. In the end (said with sarcasm), the hardware manufacture and dealer have made their money by selling the hardware, and Sirius has received their $12.95 plus activation fee.

Of course, word of mouth is the best form of advertising (a way for Sirius to gain more subscribers). If people like the service, they will tell their friends, and their friends will buy into it also. There is also Sirius’s interest in keeping its current subscribers. If they change a station, it means Sirius believes they will attract more new customers by offering this new station, in comparison to loosing customers who subscribed to the service because of a specific music genre was offered when they started, and now it is no longer available.

It seems more emphasis should be put into advertising specific stations and what the station can deliver to the listener when trying to draw in more subscribers.

Can Sirius draw/keep more subscribers by appealing to the masses or to the niche? They probably have to walk a fine line. Fans of obscure styles may like the accessibility of the newest cuts of the genres they like. However, only so many such niche genres can be offered. So, you they may have to decide, what are the “most popular obscure genres.”

If you subscribed to Sirius because they offered a specific station at one time, and now it is no longer offered, the best way to send the message to them is to cancel you subscription and tell them why. They can then measure this against the new subscribers that are now subscribing to the service because the new replacement station has been offered (if Sirius asks this question of new subscribers).

That said, this forum probably represents an accurate cross section of Sirius subscribers. Is there a way to conduct a poll of favorite stations?

Discuss.
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Old 01-13-2004, 08:34 PM   #2
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Sirius can determine which channels are popular by the number of clicks they get through the web streaming, from subscriber surveys, and from this forum. How they tell if the new channels are working is they do another survey to see if it's gaining a following.

Unique programming should be used as a way to hook subscribers. NFL or OutQ would be examples of unique programming in the satellite radio market. That may be the primary reason a person subscribes, or it could just be one of several reasons. But in the end the way you keep someone from wanting to cancel, is to provide programming that is good, and that isn't availale any where else. I have a subscription to HBO mostly for boxing. I would have cancelled long ago if it weren't for the fact that they have decent fights every 3-6 weeks that make it worthwile.
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Old 01-13-2004, 08:51 PM   #3
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Quote:
Originally Posted by Manco in part
But in the end the way you keep someone from wanting to cancel, is to provide programming that is good, and that isn't availale any where else. I have a subscription to HBO mostly for boxing. I would have cancelled long ago if it weren't for the fact that they have decent fights every 3-6 weeks that make it worthwile.
I belong to an Internet forum or two like that!
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Old 01-14-2004, 03:27 PM   #4
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This is an interesting and important topic. I've been wondering lately whether satellite radio (and not just Sirius), can continue to be home to an eclectic mix of music. In brief, although SDARS is not driven to satisfy sponsor demands for more listeners, it's profit model is driven by....getting more listeners.

This is not a fully thought out idea, but I'd like this topic to get more attention that it has today. Is our future any brighter than commercial-free FM?
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Old 01-14-2004, 03:33 PM   #5
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It's been a long winding road. Just thinking of the revolution SIRIUS is trying to build, the formats that they are breaking down and the charts that they are rebelling against.

It really is a breath of fresh air. What SIRIUS is trying to do has not been taken easily by the rest of the radio industry, nor some of the people inside.

I will share this, I really truly believe that we are winning the war on content. Once someone joins SIRIUS, the freedom and openess is so profound, they are usually blown away. People who didn't buy in intially to what satellite radio is all about are easily brought into the fold. It's hard to resist questioning why there are rules, charts and payola. I can't imagine what it must be like for someone so engrained in terrestrial radio stereotypes to get a chance to work in satellite radio, disorienting to say the least but oh-so-sweet once they open their eyes.

We've come a long way and still have a long way to go before we can rest easy. Do I think we can win? Hell yeah!

Jeff
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