Digital Radio Central - Sponsored by TSS Radio
  DRC Home Page DRC Forums Contact Us  
SIRIUS Backstage Forum
  Sirius Satellite Radio XM Satellite Radio iTunes/iPod Slacker Pandora  
FAQ Members List Calendar Search Today's Posts Mark Forums Read  
Go Back   SIRIUS Backstage Forum > >
Visit Digital Radio Central


SIRIUS News, Talk, Entertainment & Traffic SIRIUS is more than just great music. From real-world events to hilarious standup Comedy - this is the destination for what's happening in news, entertainment, and business. Also, avoid the rush-hour gridlock with SIRIUS First Traffic & Weather.

Thread Tools Display Modes
Old 11-17-2006, 06:15 PM   #1
Sirius Star
Article: People want Sirius for Xmas
Join Date: Jan 07, 2006
Posts: 2,921
DoublEE is a glorious beacon of lightDoublEE is a glorious beacon of lightDoublEE is a glorious beacon of lightDoublEE is a glorious beacon of lightDoublEE is a glorious beacon of light
Default Article: People want Sirius for Xmas

Sirius Leads in Recommendations to Consumers for Christmas. Content Like NFL and Stern Cited as Reason.

We have completed our first survey on the satellite radio competitors. Sirius looks like the winner although we must note that we did include responses from Radio Shack, which only sells Sirius and not XM. Sirius was recommended by 60% of our respondents while XM was favored by 30%. 10% of respondents said either service was fine or the two services were equal.

Our survey questions were the following:

Which satellite radio service should I get - XM Satellite or Sirius Satellite?

Which service is selling better?Are there hot deals or discounts associated with either service?

After scrubbing the data it looks like the Radio Shack effect, did not drive a large discepenancy in our data because amazingly at 10% of the Radio Shack’s we called actually recommended XM!!! This despite the fact that they sell only Sirius service and receivers. These Radio shack employees must be personal users of XM outside their day to day duties of promoting Sirius.
Another revealing trend we saw in our research that multiple survey participants reported that while Sirius still seems to be selling better in terms of total number the difference between the two services has narrowed substantially. These respondents reported that at this time last year Sirius dominated new subscriber activations but that this year the tallies run much closer to 50-50. This reporting was consistent across the survey that the two services are close to even in consumer preference.
Sirius was generally deemed better because of popular content like Howard Stern, NASCAR and the NFL. XM content was favored by those who said it has more music selections and content and in Montreal offers more French stations which made it the preference there. All in all it looks like Sirius should outpace XM in terms of new subscriber additions this year in 4Q. We’ll re-visit this survey in December and see how our precition is playing out.
DoublEE is offline  

Go Back   SIRIUS Backstage Forum > >

Similar Threads
Thread Thread Starter Forum Replies Last Post
SIRIUS Satellite Radio Adds UEFA Champions League Soccer KTMC SIRIUS Sports 8 12-18-2006 06:17 PM
Newest Rebate: SIRIUS Home for Hoops Offer (Offer #6528) Sirius_Storm-Chaser Radios & Receivers 2 03-11-2006 03:25 PM
Sirius doubles ad revenue (Auto News Article) TX WJ The Street 0 08-05-2005 04:48 PM
"REAL" NPR msaenz SIRIUS Dogstar Cafe 18 02-26-2005 10:54 AM
Written in the Stars (Sat. Radio) SiriusChic SIRIUS Dogstar Cafe 2 01-14-2005 03:37 PM

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

All times are GMT -5. The time now is 12:54 AM.
Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2020, vBulletin Solutions Inc.
Search Engine Optimisation provided by DragonByte SEO v2.0.39 (Pro) - vBulletin Mods & Addons Copyright © 2020 DragonByte Technologies Ltd.
All Content Copyright SIRIUS Backstage. All Rights Reserved. SIRIUS and registered trademarks are the property of SIRIUS Satellite Radio, Inc. The opinions posted on SIRIUS Backstage website and forums are those of the individual posters and/or this website and are not necessarily the opinions or positions of SIRIUS Satellite Radio, Inc.