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Old 08-23-2004, 11:04 PM   #1
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Default Sirius working out deals for 9 college football teams

Sirius working out deals for 9 college football teams
by JENNIFER LEE
Staff writer
Published Aug. 23, 2004 in SportsBusiness Journal



Sirius Satellite Radio was completing agreements last week to air the games of at least nine major college football programs this fall, sources said, with the deals expected to total more than $2 million over their varying terms.

The partnerships mark Sirius’ entry into college football programming. The schools lined up for deals are Alabama, Colorado, Florida, Missouri, Oklahoma, South Carolina, Syracuse, UCLA and USC.

Sirius officials declined comment. Officials from the schools either declined comment or were unavailable as of press time.

According to sources, the deals are being struck either through the schools directly or through their multimedia rights holders. Sirius will pay a rights fee to each school that will range in annual value from a high five-figure amount to a low six-figure number.

Six of the nine schools are poised for four-year deals, sources said. Terms of the other agreements were not available. Each agreement would give Sirius rights to carry the school’s regular-season football games and possibly games from other sports.

The deals would follow Sirius’ announcement late last year of a seven-year, $220 million a year deal with the NFL.

Sirius competitor XM Satellite Radio reached deals earlier this summer that make it the official satellite partner for the Atlantic Coast and Pac-10 conferences. It was not immediately clear if Sirius deals with UCLA and USC would conflict with XM’s Pac-10 deal.

http://www.sportsbusinessjournal.com...estTimeout=900 (Must Register)
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Old 08-23-2004, 11:12 PM   #2
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Roll Tide for Alabama!
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Old 08-24-2004, 12:44 AM   #3
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need the tide for sure
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Old 08-24-2004, 07:07 AM   #4
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No Big Ten schools, let's hope this is just a start!
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Old 08-24-2004, 08:03 AM   #5
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Why won't they approach whole conferences instead?
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Old 08-24-2004, 08:54 AM   #6
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I'm sure an entire conference costs more because all teams in the conference would share the negotiated money equally. The bigger schools in a conference would push for a bigger contract becuase they would be making less money.
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Old 08-24-2004, 09:09 AM   #7
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Default ROLL TIDE

Great news! ROLL TIDE!
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Old 08-24-2004, 09:25 AM   #8
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At least LSU is beating..er...playing two of those teams.
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Old 08-24-2004, 10:06 AM   #9
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Sirius is using NBC's approach to college sports....NBC only has the rights to Notre Dame.

It's not better or worse than XM's approach. It is just different.

I like that they have gone after USC and UCLA. Los Angeles is a big market for satellite radio!
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Old 08-24-2004, 11:01 AM   #10
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Looks like there is now even more to look forward to on 8/28. See the press release at http://www.siriusbackstage.com/forum...ic.php?t=12290

WTG SIRIUS!
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Old 08-24-2004, 03:10 PM   #11
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ROLL TIDE! SIRIUS JUST KEEPS GETTING BETTER!!
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Old 08-24-2004, 03:33 PM   #12
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Default Would someone PLEASE sign Georgia!!!*

GO DAWGS!!!
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Old 08-24-2004, 07:33 PM   #13
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received email from university of alabama today.bama fans accross the nation keep you're fingers crossed. hopefully, alabama will be on sirius across the nation for all of my fellow alumnus to enjoy!!!!

Quote:
Dennis,

I am the multi-media rights holder for The University of Alabama and the Athletic Department contacted me regarding your question about Sirius. Below is an article that appeared in Sports Business Journal a few days ago. Although I can not confirm the relationship as of yet, I thought you might enjoy the article. Please let me know if you have any questions.

Michael



Sirius working out deals for 9 college football teams


By


JENNIFER LEE



Staff writer

Sirius Satellite Radio was completing agreements last week to air the games of at least nine major college football programs this fall, sources said, with the deals expected to total more than $2 million over their varying terms.

The partnerships mark Sirius’ entry into college football programming. The schools lined up for deals are Alabama, Colorado, Florida, Missouri, Oklahoma, South Carolina, Syracuse, UCLA and USC.

Sirius officials declined comment. Officials from the schools either declined comment or were unavailable as of press time.

According to sources, the deals are being struck either through the schools directly or through their multimedia rights holders. Sirius will pay a rights fee to each school that will range in annual value from a high five-figure amount to a low six-figure number.

Six of the nine schools are poised for four-year deals, sources said. Terms of the other agreements were not available. Each agreement would give Sirius rights to carry the school’s regular-season football games and possibly games from other sports.

The deals would follow Sirius’ announcement late last year of a seven-year, $220 million a year deal with the NFL.

Sirius competitor XM Satellite Radio reached deals earlier this summer that make it the official satellite partner for the Atlantic Coast and Pac-10 conferences. It was not immediately clear if Sirius deals with UCLA and USC would conflict with XM’s Pac-10 deal.





Crimson Tide Sports Marketing
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Old 08-25-2004, 10:52 PM   #14
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the more i think about it the better i think sirius' approach to college sports is.....

making deals with individual colleges is the way to go. alumni don't care about the entire ACC or entire PAC etc. They care about their school!

You don't need to carry and pay for an entire conference....just CARRY and PAY FOR the big schools that will more likely bring in the subs now.

You can add more schools as time goes on.

Plus the deals with individual schools may include marketing for Sirius as well, if they become the school's official satellite radio provider.
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Old 08-26-2004, 08:46 AM   #15
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Quote:
Originally Posted by jmuskratt
At least LSU is beating..er...playing two of those teams.
THIS IS GREAT NEWS. I read this this morning in the Sports Business Journal and almost fell over. GO GATORS.

Jmuskrat, uhm, who was the only team to beat your "national champions" last year? oh thats right, Florida.
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