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Old 09-29-2003, 02:48 PM   #1
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Default Disney to Test Market Movie Beam

The idea is they will beam down movies to this device you attach to your TV, and you can browse from 100 movie selections to buy a movie to watch. They will test market in Salt Lake City, Somewhere in Floriday and one other city that I don't recall.

They intend to charge 3.99 per movie, and then movie will be watchable for 24 hours upon purchase. It sounds like pay per view, but with the added advantage of repeat viewing. I think they charge a 6.99 monthly fee just to have the device.

I think they are making a similar mistake to what DIVX did. First they are charging about the same as what it would cost me to rent a movie from BlockBuster. 2nd, I get at least 48 hours to watch the movie from BB and can watch all the extras on the DVD. 3rd, it requires yet another device to attach to my TV.

I think it might work if they did the following to provide an advantage over Blockbuster or PPV.

1) Charge less than BB like around 2.99
2) Drop the monthly fee if the viewer rents say 4 movies in 1 month.
3) Allow unlimited views for up to 1 week after puchase to match BB 1 week rentals.
4) Integrate a PVR so that it replaces a device and adds new capability.

Anyone think this Movie Beam product will fly?
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Old 10-10-2003, 10:19 PM   #2
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hmm i dont like the sound of that either...wasnt Disney working on a DVD that you could buy from Wal-Mart, etc, and you could watch it like twice, for 2.99? Then the neat thing is it renders itself useless and stops working after 2 plays..its like a disposable DVD. I saw a blurb on CNN about this like a month ago, i think they were test marketing it.
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Old 10-10-2003, 10:25 PM   #3
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well, i had to go look for myself. Heres the link.. i was wrong its life is 48 hours, and its 5.99 or so..

http://stacks.msnbc.com/news/963640.asp?cp1=1
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Old 10-10-2003, 10:31 PM   #4
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Quote:
Originally Posted by bandwagon03
well, i had to go look for myself. Heres the link.. i was wrong its life is 48 hours, and its 5.99 or so..

http://stacks.msnbc.com/news/963640.asp?cp1=1
So my question...why have a 48 hour DVD for $5.99 when you could go to a video store such as TLA here in Philly(I don't do blockbuster, partially owned by viacom last time I checked) and get the same exact thing?
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Old 10-10-2003, 10:40 PM   #5
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Quote:
Originally Posted by siriusatn67
So my question...why have a 48 hour DVD for $5.99 when you could go to a video store such as TLA here in Philly(I don't do blockbuster, partially owned by viacom last time I checked) and get the same exact thing?
No late fees.

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Old 10-10-2003, 10:49 PM   #6
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Then do Netflix. Rent three Disney movies a month for practically the same price. Return them within two weeks and you double your value. once/week and you quadruple it.
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Old 10-10-2003, 10:53 PM   #7
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I'm not saying self-destructing DVDs are a viable business model, I definitely think NetFlix is the better value.

However, MovieBeam seems to have the right technology platform. By multicasting using excess HDTV spectrum, they can cache and store and totally bypass the local carrier.

Like Sirius, broadcast is the way to go. It's the same cost to provide 1 or 100 million downloads.

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Old 10-11-2003, 09:12 AM   #8
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Default Re: Disney to Test Market Movie Beam

My cable company does this now. VOD, unlimited viewing for 24 hours.

http://www.accesstimewarner.com/cabl...fm?section=mod

Quote:
Originally Posted by manco_lives
The idea is they will beam down movies to this device you attach to your TV, and you can browse from 100 movie selections to buy a movie to watch. They will test market in Salt Lake City, Somewhere in Floriday and one other city that I don't recall.

They intend to charge 3.99 per movie, and then movie will be watchable for 24 hours upon purchase. It sounds like pay per view, but with the added advantage of repeat viewing. I think they charge a 6.99 monthly fee just to have the device.

I think they are making a similar mistake to what DIVX did. First they are charging about the same as what it would cost me to rent a movie from BlockBuster. 2nd, I get at least 48 hours to watch the movie from BB and can watch all the extras on the DVD. 3rd, it requires yet another device to attach to my TV.

I think it might work if they did the following to provide an advantage over Blockbuster or PPV.

1) Charge less than BB like around 2.99
2) Drop the monthly fee if the viewer rents say 4 movies in 1 month.
3) Allow unlimited views for up to 1 week after puchase to match BB 1 week rentals.
4) Integrate a PVR so that it replaces a device and adds new capability.

Anyone think this Movie Beam product will fly?
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Old 10-11-2003, 10:56 AM   #9
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Self Destructive DVD's. Doesn't anyone remember the failed DIVX. Nobody wanted those you have to buy the player and then the disc dies later. The Codec is still around as you can see by downloading anything on KaZaA now.

NetFlix is awesome for what it can do.

New Release Disney Films are cheap anyways. The Lion King DVD came out and every store in my area had it for $14.66-$14.99 and the uber l33t special edition was $34.99.

But this sounds like a good idea.
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Old 10-11-2003, 11:29 AM   #10
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This idea is better than DIVX in that:

1) you don't have to shop for the movie
2) Instant gratification
3) Nothing to throw away or "recycle" like DIVX wanted you to do

it's worse than DIVX in that

1) currently is being tested with a monthly fee, use it or not
2) more complicated installation
3) DIVX machines could play DVD's too
4) less selection of movies

It's better/worse than Netflix because:

1) worse because Netflix has better selection
2) Better for current releases because they will be ready to view - instant gratification
3) Worse because no access to the special features like a DVD
4) Better if you don't watch many movies in a month - lower monthly fee
5) Worse because of the "extra" box required.
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Old 10-11-2003, 11:35 AM   #11
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Extra Box = Another Remote. And just like that other post Women don't seem to grasp the concept of Remotes which makes me think of.

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