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Old 09-22-2003, 11:31 PM   #1
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In my very unofficial efforts to promote Sirius to the local business community, I have been queried about business commercials. Muzak charges $92/month for satellite radio and the ability to play 6 commercials per hour to their client. While discussing the value of Sirius, the business owner is sold on Sirius IF he can continue with his promotional commercials 6 times per hour (I think about 3 minutes per hour). Can Sirius provide this service as well?

I have found a virtual untapped source of revenue for Sirius, but it will take face to face selling. IMO.



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Old 09-22-2003, 11:41 PM   #2
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I don't think SIRIUS has the means to provide promotional advertising on their streams like that just for that business alone. That is another type system that handles that, I would think.
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Old 09-23-2003, 12:26 AM   #3
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Originally Posted by DABSter
I don't think SIRIUS has the means to provide promotional advertising on their streams like that just for that business alone. That is another type system that handles that, I would think.
I am not a techie, but is there some way to configure an automatic overide to play the business commercial as many times as he wants through the Sirius service and sound system? Borrowing from XM, the more commercials the business owner could play, the more attractive the Sirius service. I would think anything is possible with the hardware partners Sirius has. As I understand Muzak and its service, they only allow so many personalized commercials per hour. How do they do that?

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Old 09-23-2003, 01:01 AM   #4
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My guess is they structure their programming to have commercial breaks that signal the remote decoders, and the decoders then will switch to a sound source of the local business to play what they want. This is just a guess but I doubt they broadcast the commercials for all customers since they wouldn't have the bandwidth for that.
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Old 09-23-2003, 01:03 AM   #5
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Yeah that is what I was thinking... no way to do it through the SIRIUS sytem though. It would have to be some sort of setup to do it locally in the business.
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Old 09-23-2003, 01:10 AM   #6
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I'd imagine the ads are injected into the audio stream on the client side. This is done with digital cable and other networks, I don't see why future Sirius business hardware couldn't offer a similar feature.

Restaurants, clubs and retail boutiques are a potentially lucretive market for Sirius and distributors/installers. I think the best bet would be to offer an evaluation hardware kit with a free 6 month subscription with an option to buy at the end of the contract. Once they try it, there's no taking it back.

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Old 09-23-2003, 02:02 AM   #7
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The only problem I see with them injecting ads on the client side, is Sirius doesn't have commercial breaks to fit the client's commercial in cleanly. They could still do it, but it would interrupt songs.
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Old 09-23-2003, 02:08 AM   #8
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Actually, the momentary drop in audio before a bumper could act as an invisible marker for the commercial to be dubbed over the Sirius audio. I'm sure a CD of random commercial spots could be loaded alongside a Sirius tuner to accomplish this. With the multi-zone receiver ready to go, Sirius will have to come up with a solution sooner than later for malls and the like.

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Old 09-23-2003, 02:14 AM   #9
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That's what I was thinking, but when the commercial break was over, they would need to fade back in and they might be catching the middle of a song. It's still better than nothing, but may not be as perfect as certain businesses would like.
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Old 09-24-2003, 12:24 AM   #10
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If someone knows someone at Sirius tell them to send me a sales kit. I'm looking at serious leads for Sirius. 1000 store health center and a Major Oil Company convenient store chain to name a couple. I’ve been told that Sirius will not take suggestions online and act on them due to legal reasons.

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Old 09-24-2003, 12:29 AM   #11
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Quote:
Originally Posted by Sirius_Rich
If someone knows someone at Sirius tell them to send me a sales kit. I'm looking at serious leads for Sirius. 1000 store health center and a Major Oil Company convenient store chain to name a couple. I’ve been told that Sirius will not take suggestions online and act on them due to legal reasons.

For this kind of business you should be able to get the attention of the VP of Marketing. However, you might want to contact their business partner that has an interest in handling business accounts:

http://www.amtc.com/sirius/sirius.html
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Old 09-24-2003, 11:04 PM   #12
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[/quote]

For this kind of business you should be able to get the attention of the VP of Marketing. However, you might want to contact their business partner that has an interest in handling business accounts:

http://www.amtc.com/sirius/sirius.html[/quote]

Would that be MarketStar?
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Old 09-28-2003, 04:17 AM   #13
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Sirius_Rich:

Email Walter Kerner (wkerner@siriusradio.com). I have talked to him several times about the company I work for, (CVS Pharmacy) about the possibility of replacing Muzak with Sirius. Of course CVS will not do this unless they can throw in their small marketing adds and I am not sure that Sirius can do this as of yet. But I feel that AMTD can and that could be why they have established a partnership with them in aquiring commercial accounts. But do e-mail him, he is very informative and will forward request onto the proper person or handle it himself...
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Old 10-01-2003, 01:45 AM   #14
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Quote:
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Sirius_Rich:

Email Walter Kerner (wkerner@siriusradio.com). I have talked to him several times about the company I work for, (CVS Pharmacy) about the possibility of replacing Muzak with Sirius. Of course CVS will not do this unless they can throw in their small marketing adds and I am not sure that Sirius can do this as of yet. But I feel that AMTD can and that could be why they have established a partnership with them in aquiring commercial accounts. But do e-mail him, he is very informative and will forward request onto the proper person or handle it himself...
I talled to someone at Sirius and they said to contact AMT. He did did not say who. Do you know who may a good starting point?

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Old 10-06-2003, 09:08 PM   #15
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Quote:
Originally Posted by TulaneJeff
I'd imagine the ads are injected into the audio stream on the client side. This is done with digital cable and other networks, I don't see why future Sirius business hardware couldn't offer a similar feature.

Restaurants, clubs and retail boutiques are a potentially lucretive market for Sirius and distributors/installers. I think the best bet would be to offer an evaluation hardware kit with a free 6 month subscription with an option to buy at the end of the contract. Once they try it, there's no taking it back.

Jeff
Here's a product that is popular with Muzak clients: http://www.soundsolution.com/prod04.htm
I've personally installed hundreds of these in Grocery Stores, Malls, Casinos, Independent Retail Shops & Office Buildings..

This particular unit (and many more like it) allows the unit to download the messages via tape or recorded on-site via handset.

Offices use this type of unit for their Music On Hold (MOH) so their captive audience gets the message rather than dead-air or just music.

The message is not triggered by 'dead air,' but a timer, selected via dip-switches to play in various intervals.. for a MOH application I'd set it up to play every 30 seconds (30 seconds of music then message), for a grocery store I'd likely set it up to play a message every 12, 20, 30, or 45 minutes, up to the store director/manager's discression.

Neltech is one of the more popular Mfgs, AMTC manufactures many similar products.
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